Direct Marketing Trends to Incorporate in the Coming Year

Are you looking to add a jolt of life to your next marketing campaign?

Marketing your business can feel like a complete shot in the dark if you don’t have a good plan in place. While digital marketing has grown in popularity and importance over the years, there’s still an important role to be played for direct marketing.

There’s something to be said for that little personal touch that direct marketing gives you. In this post, we’re going to discuss a few of the most important direct marketing trends to keep an eye on in 2021. If you can integrate a solid direct marketing campaign into your digital marketing ethos, then you’ll be off and running.

Targeting and Personalization

Direct marketing is a great way to accrue data about your customers and has been for a long time. The difference is that nowadays, we’ve got much better tools for obtaining and analyzing data. This allows us to target certain customers and personalize ads for their enjoyment, which is proven to boost customer response.

You always want your ads to hit home and achieve a level of efficiency. Integrate personalization into your direct marketing campaign by learning all there is to know about your customer base and use it to your advantage.

Eco-Friendly

Sustainability is important, especially when you’re talking about direct mail. More and more customers are eco-conscious and they’re not going to like seeing a direct mail postcard or pamphlet in their mailbox that isn’t made from recycled materials.

Furthermore, it’ll be wise to take a public stance on sustainability so that those same customers know that you’re making informed decisions about the materials you use.

Integration With Digital Marketing

There’s no reason why you can’t use both digital marketing and direct marketing as complementary advertising tools. In fact, if there isn’t some digital component on your direct mailers, like a QR code that brings customers to your website or your social media handles, then you’re going to miss out on a lot of customers.

Omnichannel marketing is how you make your business thrive these days. Coordinate your marketing message across multiple channels and you’ll see your campaign succeed.

Concise Copy

The more concise you can be in the copy of your direct mailers, the more effective they’ll become. Over the last 20 years, direct mail copy is over 60% shorter, resulting in more concise and direct, and thus more effective, messaging.

Go shorter all around; shorter sentences, fewer of them, shorter paragraphs, keeping important info in bullet points. These things all make your postcards more readable, which is always better for direct mail.

Keeping Up With Marketing Trends

At Modern Mail, our direct mail marketing service can help take your direct marketing to new heights. We’ll work with you to create the best strategy for your mailers so that you’re standing out from your competitors and effectively hitting your target market. With 40 years in the business, we’ve got a keen understanding of current and upcoming direct marketing trends, so we know we’re the best choice to help your business.

Visit our website to learn more about our company and our processes, then contact us to discuss your direct mail marketing needs.