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Archive for August, 2021

What to Know Before Buying a List for Direct Mail Marketing

Did you know that there are lists of people specifically for direct mail marketing? If you’re looking to buy a marketing list, it’s important to do your research before purchasing one. It might seem convenient in the short term but could end up costing you more money and time in the long-run if not done right. This post will cover what to look out for when researching these list providers, so you don’t waste your money when you purchase a list for direct mail marketing.

  1. What is a direct mail marketing list?

All successful direct mail marketing campaigns start with a good targeted marking list.  Mailing lists for direct mail marketing campaigns are typically compiled databases of names, addresses and phone numbers compiled by List brokers based off characteristics of the consumer.  They can be determined by age, incomes, home value and many more demographic characteristics.  All these factors will help you end up with a high-quality distribution list which is key for the success of your campaign.

  1. Why buy a direct mail marketing list, and what are the advantages?

By purchasing targeted mailing lists, you help narrow down the universe you are sending to while increasing your chances of getting a higher response.  It’s the best way of targeting the type of prospects you want to do work with in the geographic areas you want to work in.

  1. How to choose a reputable company for your direct mail marketing list?

There are hundreds of companies out there that sell lists for direct mail marketing. How do you know which one to choose? We recommend you should find out how far back they do their National Change of Address (NCOA) of the mailing list and how frequently they update those records.  You don’t want to mail to outdated lists or those that don’t provide a CASS or NCOA on a purchase list.  When you are purchasing a demographic list, you’ll want to ask if they offer a guarantee on the accuracy of the list.  Working through your printing company to get a preferred list of vendors for marketing lists is another good way to ensure you are working with a refutable list company.

  1. What you should know before buying a direct mail marketing list

If unfamiliar with purchasing mailing lists, you will want to make sure you are asking the right questions before buying.  First, you’ll want to make sure you are getting what you are wanting…residential vs commercial;  Carrier route vs demographic…all very different lists with different costs associated.  Then you’ll want to make sure you find out if you are just renting the list for single usage or if you get the opportunity to use the list multiple times, as both types come with different costs and limitations.  You want to know how long the NCOA and CASS are good for or you could end up sending to an out dated list that won’t be as affective.  Asking the right questions can help you determine if you’ll be reaching the right audience for your direct mail marketing campaign.

  1. The benefits of purchasing a direct mail marketing list in your marketing efforts.

Purchasing a new targeted list gives you the opportunity to target new potential prospects and grow your businesses.  More importantly it allows you to target an audience you want to do business with in areas you are trying to attract new customers.

  1. Avoid this when buying or using a purchased direct mail marketing list.

When you don’t have a good direct mail list, your campaign can fail before it even starts and costs you hundreds or thousands of dollars.  Make sure any list you purchase is updated and certified.  Avoid any lists or vendors that will not CASS Certify the data they are selling you or provide you with an updated NCOA report.

For more information on marketing with print, pricing, or for help setting up campaigns, we would love to help. Also, if you’re a smaller printing shop looking to sub out some of your existing workloads, we can help with that too.

Whatever your printing or marketing needs are, contact us today. We’re standing by to bring your marketing to life!

Posted in: Business Resources, Campaigning Help

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Considerations When Partnering With a Full Service Commercial Printing Company

Direct mail is more personal than digital interactions, according to 70% of consumers in America.

That’s why the top brands are still using Every Door Direct Mail (EDDM) marketing despite the popularity of online marketing. Your business, too, can benefit from adopting this strategy. All you need is to partner with the best commercial printing company.

This company will print bulk mail that you’ll use to promote your business. With so many companies offering these services, it is a hassle to identify the best one. You fear picking a terrible company that overcharges you and delivers inferior services.

Here, are the considerations when partnering with a full-service commercial printing company.

Scope of Services

When evaluating different commercial printing companies check the scope of services they offer. The idea is to check the value you’ll get from these services. The objective is to find a full-service company that’ll handle all the direct mailing work.

This company will print, fold and deliver the mail piece to its appropriate postal destinations. When you partner with our company, you can delegate all the direct mailing work to us. So you’ll free up time to attend to your other business functions, thereby promoting growth.

Communication Channels

Most of the direct mail marketing companies in Tampa lack the necessary communication channels. These companies are slow to respond to clients’ issues. Also, they struggle to update clients on the latest developments.

You can overcome all these struggles by dealing with our Tampa direct mail marketing company. Our firm understands that effective communication is a key pillar in all partnerships. We have a highly responsive support team that’ll respond to all your queries.

Our company strives to keep all our clients up to date on what’s happening. Through timely sharing of information, we understand your needs and strive to fulfill them.

Costs for the Services

It’ll be costly for your small business to purchase machines for bulk printing the direct mail marketing materials. That’s why you should choose to contact the best commercial printing company. You should request quotes from various companies in this industry to determine the best one.

To enjoy competitive rates, choose our commercial printing company in Tampa. We strive to offer affordable rates to businesses looking to take advantage of direct mail marketing. For the cost you incur, we’ll assure you of reliable bulk printing and direct mail services.

Take Advantage of Direct Mail Marketing By Choosing Our Commercial Printing Company

Print marketing helps build business credibility by inspiring trust in potential consumers. That’s why you should look for ways you can utilize direct mail marketing. It is, however, expensive for your business to get modern bulk printing machines.

To save money and get reliable services, reach out to our commercial printing company. We have a great in-house team that handles all the bulk printing work. Our target is to deliver excellent services that increase your brand awareness and boost sales.

Contact us today for all your commercial printing and direct mail needs.

Posted in: Business Resources, Printing, Uncategorized

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