June 2021 - Modern Mail

The Benefits of Outsourcing Direct Mail For Your Company

Posted by ModMail on June 17, 2021

In a digital world, direct mail marketing still comes with unbeatable benefits. Physical mail tends to stand out more than the dozens of emails people get every day–and physical advertisements tend to be more memorable.

Handling this type of marketing in-house isn’t always easy. It’s costly, time-consuming, and ultimately inconvenient.

Outsourcing your direct mail is one of the best things you can do for your company.

Read on to find out how partnering with Modern Mail & Print Solutions can benefit your business.

Saving Time and Stress

When you don’t outsource your these needs, it means that someone inside the company has to handle everything from data processing to fulfillment. This can put a strain on your employees, particularly if you’re running a small business.

Partnering with Modern Mail can save you time and stress. This, in turn, can boost productivity and allow you and your employees to stay focused on your products, services, customer service, and more.

Improving Your Direct Mail Accuracy and Efficiency

Your marketing materials are pivotal to boosting brand awareness and increasing sales. Did you know that even little marketing missteps, however, can hurt your brand?

One of the biggest mistakes small businesses make when they handle direct mail on their own is improperly addressing mail. Sending your materials to the wrong household can cause you to lose potential repeat customers. It can also make you appear impersonal or disorganized to the accidental recipients of your direct mail.

When you work with professionals, you don’t have to worry about these kinds of inaccuracies. Our streamlined and proven process is always accurate–and always efficient. A partnership with Modern Mail means that your marketing campaign will get where it’s supposed to go on time.

Saving Money

Small business owners often say that they don’t outsource things like direct mail because they’re concerned about the cost. However, partnering with Modern Mail can actually save you money.

Without direct mailing services, you’re paying marked-up prices for everything from supplies to shipping. When you work with us, we take care of every step of your direct mail fulfillment at a fraction of the price. Plus, our accuracy means that you don’t have to pay to replace incorrect shipments–and you’ll never lose money on a direct mail marketing campaign that simply didn’t make it out into the world in time.

Partner With Us for Your Direct Mail Marketing

Direct mail marketing is still one of the best ways to build brand awareness and close sales with both new and repeat customers. No matter how digital the world becomes, physical mail will always make an emotional and cognitive impact that online marketing can’t match. To make the most of your direct mail marketing campaign, partner with Modern Mail and outsource the workload.

Ready to find out more about how we can improve your direct mail marketing? Ready to find out more about our cutting-edge technology and unbeatable prices? Contact us today.

Posted in: Business Resources

Is Print Marketing Still Important? (Yes, Here’s Why)

Posted by ModMail on June 3, 2021

We’ve all heard the saying, ‘Print is not dead!’, but what does that mean for our businesses?

44% of people will visit a brand’s website after viewing a piece of printed marketing collateral. On top of that, direct mail marketing is still reportedly one of the most successful forms of traditional marketing tactics.

Print marketing still holds its weight, even in the digital age that we are living in. Keep reading to find out why your business should have a print marketing strategy.

The Benefits Of Print Advertising

Many people these days will have the opinion that print advertising no longer adds value for marketers; this is not always the case. Although digital marketing undeniably shows great ROI, so too can print marketing.

1. Print Breeds Trust

Seeing a brand in a tangible print format leaves nothing to be desired. In one particular survey, print adverts were rated as the most trusted form of marketing.

For some reason, seeing a brand in print builds credibility for the business versus the ‘spammy’ effect that much of digital marketing can create.

2. People Remember Print

Printed material sticks out amongst the craziness of the online world. Today, most consumers are bombarded by brands and businesses constantly while online.

This means that when you come across a print advertising that looks great, people tend to remember it more so as a result. Print advertising, like direct mail marketing, really allows a brand to make an impression.

3. Print Has a Longer Lifespan

The thing about print is that your advert will live for as long as the printed material does. If your brand has an advert in a printed magazine or a coffee table book, your advertising will live for as long as that publication is on a table or in a magazine rack.

Your advert will never ‘die’ until every copy of that printed material is in the rubbish or recycled. Printed material will pass from person to person and will take much longer to reach the end of its existence.

4. Find An Engaged Audience

With printed publications, people tend to only purchase or subscribe to those with content they are already interested in. Usually, advertisements within these printed publications are related to the content within, so you’ll be finding an audience that’s already pre-engaged.

That’s a good thing!

5. Not Everyone Is Online

The thing is, even in 2021, there are still people out there that are not online. They don’t have social media profiles, and they don’t go directly to the internet for all their answers.

The only way to reach these people is through print.

Successful Print Marketing

The key to having a successful print marketing strategy is two-fold:

Know your target market.

Be true to your brand!

If you participate in print marketing whilst maintaining your brand’s integrity, you’ll find success through your tactical efforts; it’s that simple.

Are you wondering how to leverage direct mail marketing? Then read this!

Posted in: Featured

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