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Archive for May, 2021

How to Find the Best Printer for Your Print Marketing Campaign

How to Find the Best Printer for Your Print Marketing Campaign

When it comes to a marketing campaign, one factor that could prove to be a downfall is not having the right printer to prepare your company’s materials. The success of your campaign relies on several things, and if you’ve not found the right printer yet, you might be worrying.

There’s no need to continue to worry because below, you’re going to find a brief guide with some tips that will make finding the best printer company easier.

Think Eco-Friendly

Printing pollution contributes to the overall pollution issue that the world is facing. For this reason, when you begin to find a printer, you need to find one that focuses on being eco-friendly.

You’ll want to ask questions about what the printer does to reduce their overall carbon footprint and find greener solutions that will work for themselves and their clients.

Services Offered

Sometimes getting a second opinion can help you make a decision that will help further your print campaign. The best printing companies offer clients an array of services, including marketing services or graphic design services.

Before beginning your printing project, the company should be able to detail for you how the text you’ve chosen will show up on various printing mediums. As well as where changes can be made in your design to ensure that it’s not overly busy.

Cost-Effective Options

Saving money is something that businesses think about at every stage of any marketing campaign. If there’s a way to cut back on cost and use it in another area, that’s what you’ll want to do.

Your printing company should be able to show you options that are going to help you reduce your overall printing costs. The company should be skilled in providing several printing options no matter the season that will help your brand remain consistent without raising the cost of materials and services.

No Trickery

It’s not uncommon to make mistakes when printing materials. But what you don’t want is for the company to make a mistake and try to cover it up by glossing over things. Before hiring a printing company, take time to ensure they know how to do the basics.

If the company can’t perform basic printing procedures, it’s unlikely that they will provide you the support and services needed to complete more complex tasks.

Finding the Right Printer for Your Marketing Campaign

The printer can make or break your marketing campaign, and that’s why you need to take your time finding the right one. Before entering an agreement, ensure they understand how to perform printing basics. And offer cost-effective options to their clients.

Are you still on the hunt for the right printer? If so, contact Modern Mail & Print Solutions. Not only are we skilled in this industry, but we also offer our clients a ton of services at reasonable prices to help achieve a marketing campaign they’ll be satisfied with.

Posted in: Campaigning Help

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How to Run a Direct Mailing Strategy With Shelf Life

How to Run a Direct Mailing Strategy With Shelf Life

News flash: a whopping 70% of consumers claim that they prefer direct mail marketing over online marketing strategies.

Want to send direct mail like a pro?

If you’re looking for helpful and informative ways to send effective direct mail, we got you covered. Take a look at how to run a direct mailing strategy with shelf life now!

What Is Direct Mail Marketing?

In case you didn’t already know, direct mail marketing is the best way to target potential customers with advertisements through the United States Postal Service.  It is the only marketing means that you can be sure to hit the right person with your marketing message.

But getting responses from your direct mail is where it can get tricky.  You not only have to hit your potential prospects with the right message, but it has to be at a time with a strong call to action to get them to respond now rather than later.

What if you did a great job targeting the right prospects, with the right message but they aren’t ready to respond now?  You can do a great job identifying your target marketing, creating a great offer specifically for them, but if they don’t have the need now you want to make sure they remember you when they do.  That is when creating Shelf Life with your direct mail piece maters.  You want to have a market piece that prospects will want to hold onto until the time is right.

But how do I create shelf life with a direct mail piece, exactly?

How Can I Improve Direct Mail Shelf Life?  

The reason for trying to create Shelf Life with your direct mail piece is so that you stay top of mind with your potential prospect.  Something like a sport team’s schedule is a great example of a marketing piece that has shelf life.  Put a magnet on it and your potential prospects will keep that schedule on their fridge for almost 6 months!  That is 6 months of seeing your name, logo and/or offer.  Now that is a piece with Shelf Life!

Another creative way of creating a marketing piece that has shelf life may be using a school or communities calendar of events towards a targeted group.  Again, giving them something of value that they will want to hold on to, keeping your brand in front of them for months at a time.  That is a marketing piece with Shelf Life.

In addition to this, we highly recommend that you use a combo of the following tactics to stay in your customers and prospects minds:

  • Direct mail marketing
  • Digital marketing
  • Email marketing

Incredibly enough, spreading your brand’s message across various channels is the most efficient way to reach your target audience. That means that sending weekly or monthly reminders via the mail will make your customer keep coming back to your product or service time after time.

Another tried-and-true tactic to increase the shelf life of your direct mail marketing campaign is to add a “sense of urgency” to your product or service. By including the date of expiration on your direct mail marketing, clients are more likely to act fast if they don’t want to miss your exclusive offer!

Step up the Shelf Life of Your Direct Mail 

When it comes to maximizing direct mail strategy like a boss, we’ve got all of the helpful and informative tips you need to get started building relationships.

Looking for direct mail services you can trust? Don’t hesitate to get in touch with our team today!

Posted in: Featured

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