Blog

Archive for April, 2021

5 Key Reasons To Hire a Wholesale Printer for Direct Mailing Campaigns

5 Key Reasons To Hire a Wholesale Printer for Direct Mailing Campaigns

There’s something about physical mail that no digital medium can bring. The tactile experience of a leaflet or brochure adds an element to your marketing of personalization and familiarity. You’ll be surprised to hear that 18% of marketing budgets are dedicated to direct mail marketing.

EDDM and direct mail marketing are, of course, great and powerful ways to reach large numbers of clients. So here we’ve compiled five key reasons to hire a wholesale printer for direct mailing campaigns.

  1. The Cost Savings of Printing Directly from a Printer

Any business or organization with extensive experience mailing EDDM knows how expensive this can get. But, if you use a one-stop-shop like us, you’ll save on all those extra costs of splitting your projects up and doing some yourself.

Not only that, but you get to know your printer, and more importantly, they get to know you and understand the needs of your business.

  1. The Quality of Print Jobs is Guaranteed

Online printing companies have design templates. These allow you to customize your materials without needing any design expertise at all. And of course, they’ll have dedicated machinery that enhances the quality of the finished product.

The internet has created a culture of finding low-cost printing options, from saving money to making do with something less than ideal. But the quality of a direct mail campaign’s physical materials is as important as the return on advertising investments. Thus, you can have confidence that your online printer will deliver nothing less than top-quality results.

  1. Increased Productivity

Our online printers can print direct mail campaigns faster than any third-party service.

That means more opportunities to get your message in front of your target market, which in turn means you’ll reach more potential clients.

Not only that but by outsourcing the work, you’ll have more time yourself to run your business in the way that’s best for you. That way, you can free up resources to improve efficiency in your workflow.

  1. Additional Services Offered by Wholesale Printers

An excellent wholesale direct mail provider such as us offer direct mail in Tampa, FL, can print other things as well. We offer many services in addition to printing direct mail.

Building a relationship in this way can also improve your expenditure. You’ll have a well-established partnership. This allows more flexibility and long-term bulk discounts for repeat customers.

  1. A Professional Image for Your Business

Using a respectable company increases your brand image. It shows you are serious about getting the finest quality products and trying to save money in the wrong places. Plus, it’s an excellent opportunity to network. You might even find that both companies enjoy mutual networking opportunities.

Utilize the Power of Direct Mailing Campaigns

Direct mailing campaigns are powerful when executed in the right way. Using a specialist company, you can send a unique message, reach more people, and increase productivity.

In the end, what you’re trying to do is engage the right people at the right time with information that’s relevant and valuable. That’s why it’s vital to get your direct mail out there is a powerful way – EDDM is as effective as it gets.

Are you looking for printing companies in Tampa, FL? Then get in touch with the best commercial printer in Tampa, FL, today.

Posted in: Featured

Leave a Comment (0) →

Benefits of a Commercial Printer for Your Next Marketing Campaign

Benefits of a Commercial Printer for Your Next Marketing Campaign

First impressions aren’t everything, but they’re a defining start. This holds especially true for marketing campaigns.

Well-printed marketing materials can surge your business to new heights. Your business, no matter its services, can benefit from a commercial printer.

You can technically print your own marketing materials. But a professional printer is worth every penny you spend. Top-tier commercial printers will also help your marketing campaign beyond its materials.

Read on to understand why you should use a commercial printer for your marketing strategy. You’ll know why it’s an investment, and why cutting corners may not be worth your dollar’s value.

Professional Look

When you are printing physical media for your business, you want it to look the best it can with vibrant colors, exact cuts, and precise folds.  First impressions are everything in direct mail marketing and you don’t want to look like an amateur because of the way your piece looks and feels to a prospect.

Sure you might be able to get it done cheaper on your own or through an online vendor, but it will only save you a few cents. Or will it hurt your chances of catching that potential prospect’s interest?  Utilizing the services of a wholesale printer will make certain your marketing piece stands out and gets noticed.

Doubles as Design Service

Commercial printing services can not only offer you the best in printed marketing materials, but they typically can provide you with high-level graphic design capabilities too.

Why that is so important is because they will most likely have a better idea of how to design your ads to stand out in the crowd than you will. With years of experience and a knack for aesthetics, commercial printing services will design and execute your marketing materials with the highest quality possible.  And setting up your graphic layout to accommodate folds and USPS required address information is important to know.

Marketing Services

On top of the design, some commercial printing businesses also offer marketing services. Their experience should help direct you with the best way to reach prospective customers, and they’ll have the resources to do it too.

Even a single campaign can result in a monumental boost to your business. It starts with identifying your target marketing and a commercial printer can assist you with putting a good prospect list together.  Then you want to set up a multiple touch campaign. This helps with keeping your message in front of those prospects on a consistent basis.  All things a good commercial printer should be able to help direct you down the right path.  Having a trusted partner by your side with experience in direct mail marketing is always helpful.

Reap the Benefits of a Commercial Printer

We’ve listed only a few of the benefits of a commercial printer. But if they sound enticing, then use Modern Mail & Print Solutions for your next marketing campaign!

With Modern Mail & Print Solutions, you can use a commercial printer with every benefit listed above. Our family-owned business is dedicated to the best print and marketing results for any ambitious, savvy business. So, if that sounds good to you, then contact us today!

 

Posted in: Campaigning Help

Leave a Comment (0) →