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5 Reasons to Choose Printing and Mailing Services for Your Marketing Needs

5 Reasons to Choose Printing and Mailing Services for Your Marketing Needs

Believe it or not, 41% of Americans, no matter their age, look forward to checking their mail every day. By those numbers, you might be one of them. What does it mean?

It means that mail marketing is more effective than most realize and an opportunity businesses should be taking advantage of. The best way to maximize this marketing opportunity is to invest in printing and mailing services. Read on to learn five key reasons why.

1. It’s Tangible

When it comes to printed marketing mailers, they’re tangible. This means they are physical pieces of product that a consumer can hold in their own hands. As a result, they’re more likely to remember the message on a mailer than they are on a digital ad, for example.

Better yet, the tangible nature of direct mail means that consumers end up keeping it around. On average, direct mail stays in the home for 17 days. This means more opportunities to make an impression.

2. It’s Affordable

Marketing through mailing and printing services is also affordable, especially for how targetable it is. In fact, you can target based on any demographic with mail, including income, location, age, gender, and more.

With mail, you can reach many people at a low cost per impression.

Better yet, you can scale the cost of mailing or printing based on the amount you send out and the complexity of the print.

3. It Breaks Through the Clutter

Printing and sending mail to your target audience also breaks through the clutter. What clutter do you ask? Think of how full an inbox gets and how many ads are shown on television or online. By sending direct mail, your message is much more likely to get seen.

4. It’s Personalized

Mail feels personalized before you even do anything to it because it’s sent directly to their home. The best thing you can do, though, is to draw more attention by personalizing your campaigns further. Include their name, interests, or a feature like a personal QR code.

5. You Can Get It All-in-One

The best thing about direct mail marketing services is that you can use a printing and mailing company to get it all in one. When the same company covers your printing and mailing needs, you make the entire process more efficient. This ends up saving you time and money.

You also make the development process less complicated as your all-around needs are known by one company.

After all, printing services that can mail your campaigns are familiar with the end-goal and everything you need to make it happen.

Invest in Printing and Mailing Services Today

When it comes to direct mail, investing in a printing and mailing company is the best way to get the job done for you and your target audience. They will be excited to open up your mail and will remember you better for it.

Above all, if you’re interested in sending direct mail to your audience, please be sure to check out our printing and mailing services today.

Posted in: Business Resources

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Types of Printed Marketing to Use for Your Next Marketing Campaign

Types of Printed Marketing to Use for Your Next Marketing Campaign

You might think that just because technology’s always advancing, you need to focus on digital marketing. But that’s not true at all!

Did you know that 92% of young adults think print is easier to read when compared to digital content? And did you know that consumers trust print ads 34% more than search engine ads?

The fact is, printed marketing still has its place today, and it’s not going away anytime soon.

Are you now wondering what types of printed marketing you can do for your next campaign? Then read on, as we’ll show you the best ones around!

Direct Mail

Do you have a client list already? Then direct mail marketing can be a great way to reach out.

Your mailers can include promotions, exclusive offers for previous customers, and more. In any case, it’s a very interactive way to get your brand out in front of consumers’ faces so they not only remember your name but are also motivated to take action.

Business Cards

If you frequently go to networking events for your company, then business cards are a must. These are very easy to pass out after an interaction, plus you can always leave a note on the back of the cards if you have a pen handy.

Do note that 72% of professionals will judge you by the quality of your business cards. And 39% won’t do business with you if they deem your cards as cheap looking.

So it’s definitely worth it to put some careful thought into your business cards and to invest some money into them. It’ll pay off.

Catalogs

Do you sell a wide variety of items? Then catalogs are a great type of print marketing to show consumers what you have to offer!

These can then be distributed through the mail, or you can lay them out at trade shows and other events for people to take. This gives them an easy way to see your brand’s offerings at their leisure, which can increase the likelihood of them converting.

If you’re constantly switching out stock on a seasonal basis, make sure you keep up with updating your catalogs. Sending them out as the seasons change can be a great way to keep your brand name top of mind.

Up Your Printed Marketing Game With Our Tips

Now you know the types of printed marketing available to you.

Keep in mind that you don’t necessarily have to go with just one. In fact, it might be in your best interest to explore all if possible!

By covering all your bases, you’ll ensure that you have the widest reach possible when it comes to your target audience. As a result, you’ll be able to leave a lasting impression and sway consumers to you instead of your competitors.

Need help with your marketing? Then contact us today. Modern Mail is the partner you need to help with anything from direct mail to graphic design services!

Posted in: Design Tips

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