Believe it or not, 41% of Americans, no matter their age, look forward to checking their mail every day. By those numbers, you might be one of them. What does it mean?
It means that mail marketing is more effective than most realize and an opportunity businesses should be taking advantage of. The best way to maximize this marketing opportunity is to invest in printing and mailing services. Read on to learn five key reasons why.
1. It’s Tangible
When it comes to printed marketing mailers, they’re tangible. This means they are physical pieces of product that a consumer can hold in their own hands. As a result, they’re more likely to remember the message on a mailer than they are on a digital ad, for example.
Better yet, the tangible nature of direct mail means that consumers end up keeping it around. On average, direct mail stays in the home for 17 days. This means more opportunities to make an impression.
2. It’s Affordable
Marketing through mailing and printing services is also affordable, especially for how targetable it is. In fact, you can target based on any demographic with mail, including income, location, age, gender, and more.
With mail, you can reach many people at a low cost per impression.
Better yet, you can scale the cost of mailing or printing based on the amount you send out and the complexity of the print.
3. It Breaks Through the Clutter
Printing and sending mail to your target audience also breaks through the clutter. What clutter do you ask? Think of how full an inbox gets and how many ads are shown on television or online. By sending direct mail, your message is much more likely to get seen.
4. It’s Personalized
Mail feels personalized before you even do anything to it because it’s sent directly to their home. The best thing you can do, though, is to draw more attention by personalizing your campaigns further. Include their name, interests, or a feature like a personal QR code.
5. You Can Get It All-in-One
The best thing about direct mail marketing services is that you can use a printing and mailing company to get it all in one. When the same company covers your printing and mailing needs, you make the entire process more efficient. This ends up saving you time and money.
You also make the development process less complicated as your all-around needs are known by one company.
After all, printing services that can mail your campaigns are familiar with the end-goal and everything you need to make it happen.
Invest in Printing and Mailing Services Today
When it comes to direct mail, investing in a printing and mailing company is the best way to get the job done for you and your target audience. They will be excited to open up your mail and will remember you better for it.
Above all, if you’re interested in sending direct mail to your audience, please be sure to check out our printing and mailing services today.