So much marketing takes place in the digital sphere these days.
Or at least that’s the received wisdom. But predictions of the demise of print marketing are much exaggerated.
When it comes to digital vs. print marketing, there are certain clear advantages for digital. For instance, it can be cheaper and more accurately targeted. But it’s also less personalized, and it can be lost among the deluge of emails and clickbait ads that swamp us every day.
In the right situations, a print marketing campaign can make much more sense. It’s tangible, it can be personalized, and it tends to be more memorable for customers. Let’s look at some of the many benefits of print marketing.
1. Digital Saturation
This is an important factor in the question of print marketing vs. digital marketing.
The fact is, people are overloaded with digital advertisements. Whether it consists of bulk emails or ads on Google or YouTube, digital marketing has reached a definite saturation level.
It’s even reached a point where people automatically tune out these advertisements—becoming, in effect, blind to them. Turning to something old-school, like print marketing, is just the thing to re-engage a customer’s attention.
2. Print Marketing Is More Appealing
Physical objects are just more appealing than impersonal, ephemeral digital ads.
Despite the growth of e-books, people are still reading good old-fashioned printed books. There’s an important lesson here: something physical and attractive, like a well-designed catalog, conveys a sense of worth and demands attention.
3. Print Makes a Connection
Print marketing is much more likely to make a lasting impression. There’s a kind of “touch memory” involved, and high-quality printed material suggests that a business is professional and trustworthy.
4. Effective Local Advertising
A print campaign is a great way to build your brand locally. Whether through leaflets, posters, or brochures, print marketing is an effective means of boosting awareness where it matters most—local neighborhoods and businesses.
5. Printing Is Changing All the Time
Don’t make the mistake of thinking that print advertising is an old fossil.
Using new technology and methods, like variable data printing, print continues to evolve. And it’s not as expensive as it used to be. New methods of printing have conspired to lower costs, meaning budget considerations are less of a concern when choosing print marketing.
6. Better Sales
These days, people spend an awful lot of time on the computer or mobile devices.
Printed media, such as an old-fashioned catalog, lets them take a break from staring at a screen. Just the action of flipping through a catalog, examining products at leisure, can realize more actual sales.
Printed ads last longer because they’re physical objects. Digital ads are ephemeral—here one minute, gone the next. They only exist so long as the customer is online.
But printed material can stick around, and even if it doesn’t make a first impression, there’s always a chance for a second or third later on.
Believe it or not, people trust printed advertisements more than digital ones. A report by MarketingSherpa found that 82% of respondents trusted print ads in newspapers and magazines more than any other type of advertisement.
If you want to make a real impression, print marketing is the key.
Boost Your Sales With Print Advertising
The advertising pendulum is starting to swing back, and print marketing is looking much more attractive now than digital ads.
Printing has been a tried and true marketing strategy since the invention of the printing press, and its future is looking bright. So contact us today at Modern Mail to learn how we can help with your print marketing needs.