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5 Print Ideas to Consider for Your Next Marketing Campaign

5 Print Ideas to Consider for Your Next Marketing Campaign

It is easy to get caught up in digital marketing in an extremely digital world, but print is still the most trusted type of advertising. If you have said bye-bye to print marketing, you may want to rethink that decision. There are a lot of people who consider print marketing before trying out a product or service.

Read on to learn about five ideas to consider for your next marketing campaign.

1. Combine Offline and Online

A marketing campaign often involves having two different approaches for online and offline objectives. However, brands can use print marketing and digital marketing simultaneously. Using the two at the same time can bring in a wider audience.

The best way to do this is by using your print marketing strategy to show off your digital presence. This enables you to track how often your print marketing is seen by checking online interactions. QR codes are the most common way to combine the two.

2. Target Locations in a Specific Manner

To keep up with the competitors, you need to put your print marketing materials in strategic locations. This is one of the marketing ideas that allows interested people to encounter your print posters with eye-catching designs.

Before your next print marketing campaign, carefully consider the target audience and where they most likely hang out. Examples of specific locations include cafes, shops, restaurants, public services, and more.

3. Create Something Eye-Catching

If you commonly go the simple route, you should try something new in your next marketing campaign. Creative print marketing ideas should always be eye-catching, but is it enough to compete with your competitors?

If you plan to distribute your print marketing at events where the audience will receive a lot of ads, you need to truly stand out from the crowd. Adding a special touch as simple as foil can jump out to the audience.

An approach where you focus on the design by using uncommon materials works best for themed events or to show off a particular word you want people to remember. These extra touches may make your audience want to hold onto your print work instead of throwing it away.

4. Have a Strong Call to Action

A true print marketing strategy will have a strong call to action. Your words need to be concrete enough to push the audience to carry out the intended result. Your goal is to encourage readers to follow a particular instruction to receive high customer conversion rates.

5. Don’t Be Afraid to Use Text

Print marketing materials include more than just design. If you want your next marketing campaign to pop off, you need to include text. After all, it is called print marketing.

It is essential not to overload people with content but to get right to the point with an engaging tagline instead. The way your text is placed on your modern mail, posters, etc., matters.

Make Your Next Print Marketing Campaign Successful

If you want to make your next print marketing campaign successful, you need to appeal to your audience in new ways. Print marketing is still essential in this largely digital world. Use these five ideas for your next campaign and see incredible results.

For more great tips on print marketing, contact us today.

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Direct Mail Marketing Strategies and Solutions for Your Business

Direct Mail Marketing Strategies and Solutions for Your Business

In 2018, the Direct Marketing Association reported a 4.4% response rate on direct mail campaigns. In comparison, the average email response rate clocked in at 0.12%, 97% lower than direct mail results.

Direct mail is a marketing avenue you don’t want to sleep on. Here are our top marketing strategies and direct mail solutions to test today.

Direct Mail Marketing Strategies, Personalized

Direct mail campaigns are personal. You’re trying to reach your target consumer or client at their home or office address. They will receive your letter, postcard or package. Then, they will bring it into their home or office space.

So why not make your mail contents personal as well? Customers with an emotional tie to brands have a 306% higher LTV (lifetime value) according to Motista in 2018. Cultivate an emotional connection through personalized messaging and at-home mail today.

Personal Messages for Each Customer

Consider custom printing customer names onto your direct mail. If you have separate address lists, you can also write custom messages dependent on each list.

For past purchasers, remind them of your best-selling item or service and offer them a discount code for future business. What about newsletter subscribers who have never purchased from you? Remind them of your most engaging newsletter articles and link them to your best-selling service.

At the end of the day, personalization works. Personalized emails can produce transaction rates 6x higher than non-customized emails. It’s time to incorporate a personal touch into all your client communication and new direct mail campaigns.

Simulate Networking by Sending Business Cards

Direct mail campaigns can be more than simple sheets of paper. Use different textures of paper or even small samples from your e-commerce business. Sending a branded sticker may be in-niche for artists. Even sending a simple business card can leave a big impression.

Take a look at our complete business card guide to create an on-brand card that directs customers to your e-commerce store or leads contact.

Finally, give away your business cards at in-person events. You can also include them inside your direct mail campaigns. Paired with a personal message, your new clients will be able to save your physical card. You’ve now created an in-person connection for the considerably lesser cost of direct mail campaigns.

Sending Direct Mail En Masse

Executing a direct mail campaign can be intimidating. How will you design your letters? Or how will you get them printed? How will you send them to the hundreds or thousands of individuals on your mailing list?

Consider partnering with a trusted business partner that can combine printing and mailing services all in one. This will remove your headaches and even make your campaigns more effective. Here at Modern Mail, we excel in pairing printing and mailing services to match your brand.

Read more on our direct mail service page today and contact us for a campaign quote. Above all, we can’t wait to help you create and execute high-response direct mail marketing strategies at competitive rates.

Posted in: Campaigning Help

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