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7 Signs Your Business Should Use Direct Mail for Marketing

7 Signs Your Business Should Use Direct Mail for Marketing

Direct mail for you can be a game-changing marketing plan. Now, this might not sound like the truest of facts, since many companies have shifted their marketing focus to online strategies.

However, mailing your clients can still be a business-building plan. But your marketing how do you know when you need it? Below, we’ll give you 7 signs your marketing team should implement direct mail.

1. Are You Trying to Let Others Know About You?

Maybe you’re just getting off the ground or already have an established clientele. Either way, direct mail can be a fantastic way to let others know what you offer.

With direct mail, you can send either a target audience or a broader swatch of people advertisements about your business. They’re more likely to actually see it than an email!

2. Are You Trying to Reach a Specific Audience?

Targeted messages should be a key part of your digital marketing strategy. When you target an audience with content tailored to their interests, they will be more likely to respond.

You might already have an established clientele and have a specific message for a specific group. If so, you can also send your message via direct mail!

3. Are You Looking to Draw People to Your Website?

If you’re looking to drive traffic to your website, direct mail could be perfect for you.  While people receive these mailings offline, many don’t stay offline. Instead, up to 64% of recipients say that a direct mail campaign prompted them to go check out the company’s website.

4. Do You Have Something to Promote?

This could be anything from a new product to an event or a sale. If you need to get the word out, and direct mail can help you. Just a short advertisement or invite can gain you new clients and keep you in their minds.

5. Do You Want to Keep Current Customers Interested?

Of course! One way to do this is to send them periodic updates in the mail.

That way, your marketing is unobtrusive. Plus, it keeps your clients abreast of new developments!

6. Are The Holidays Approaching?

Whether it’s the generous spirit or just overall feelings of joy, clients are more likely to respond well to direct mail during the holidays. So, get out your holiday spirit and market your brand!

Some companies send Christmas cards or run fundraisers. No matter what, take advantage of this wonderful time to send direct mail.

7. Do Your Customers Know You Are Legitimate?

Anyone can get on the internet and assert themselves as a master at something. This makes it more important than ever that you let your clients know you are the real deal.

Unlike online content, direct mail comes off as more authoritative. This gives you an edge over your competition.

Interested In Direct Mail?

We help you get to your clients. In fact, Mod Mail can help with direct mail for you!

From printing to data processing and beyond, we partner with you! Learn more about our services today!

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5 Direct Mail Marketing Mistakes and How to Avoid Them

5 Direct Mail Marketing Mistakes and How to Avoid Them

Direct mail is a common technique that is used by businesses worldwide. However, even though it’s a common thing in business, there are still many marketing mistakes that are made.

In this guide, you’re going to find out some of the mistakes that you should avoid when it comes to direct mail marketing.

1. Not Having A Target Market

When you send your direct mail notifications to people, one of the worst things you can do is not know who you’re sending it to. Before you begin any marketing campaign, you should have a clear outline of the demographic that you’re targeting.

If you haven’t decided on the target market that you want your message to reach, you shouldn’t proceed to send your direct mail.

2. Have a Strong Call-To-Action

The call to action will help you get your target audience to do something, whether that’s purchasing your products or donating to the cause that your business believes in. It can be challenging for some people to create a strong call to action, but there are ways to move your audience to do what you’d like them to do.

3. Your Content

The content that you send out via direct mail should always be customized. The reason being is that your customizations will set you apart from the competition.

Customized content should also mean addressing your mail recipients by name and using words like “we” and ” together” to let them know that the services you’re offering them were created by you with them in mind. Also, ensure that the brand you’ve created shines through all of the content that you send.

4. Having No Goals

What is the point of your direct mail campaign? What do you want to achieve when everything is over? Not having definite goals for your direct mail campaign can waste money and valuable resources.

Ensure that before you begin working on the content you send in your direct mail notifications that there is something you want to accomplish. And once you’ve prepared content send test mailers before you send your final direct emails.

5. Not Making Value Known

If your direct mail begins by trying to sell the reader all of the significant aspects of your company, likely, they won’t continue reading. A potential customer wants to know how your business is going to value them.

Ensure that you lead your emails with how using your services will benefit them and why they’ll need you.

Direct Mail Marketing Mistakes Avoided

Regarding direct mail marketing mistakes, the things that we’ve listed above should be avoided at all costs. Direct mail done the right way can help to improve the business that your company gets, therefore, increasing your revenue.

If you’re looking to hire a reliable company and know direct mail, contact us. We’re a family-owned and operated business with the expertise to help you achieve all of your business marketing goals.

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5 Benefits of Direct Mail Services for Small Businesses

5 Benefits of Direct Mail Services for Small Businesses

Did you know that 56% of customers responded to the call-to-action in the direct mail email that they received from a company. This makes it extremely beneficial to use direct mail campaigns for your business.

If you’re still wondering about the benefits of direct mail services, you’ve come to the right place. Below you’re going to find a list of benefits that will help you decide to use direct mail for your business needs.

1. Improved Reach

When you use direct mail campaigns, you can improve the number of people that you reach. You can choose to target people based on age, gender, demographic, and more.

The beauty of direct mail is this ability to reach people who will help improve the revenue that your business is currently receiving.

2. Not As Complex

Another benefit of using direct mail is that it’s easier to use and understand than other marketing forms. This is crucial when you need to spend more time on the campaign versus the mechanics of how to get things done.

When it comes to direct mail, take your time to plan each aspect of the campaign, which will make for a more successful launch.

3. Digital Marketing Is Trending

Digital marketing is becoming more of a trend because people spend a lot of time on their electronic devices. The average person spends 5.4 hours on their phones.

Direct Mail can increase your visibility, while your ideal customers are not distracted by their devices. Therefore, you can ensure that tons of people see your direct mail campaign improving the likelihood of responding to it.

4. Improves Customer Relationships

Using direct mail can help to improve the relationships that you have with your customers and potential customers. When you use direct mail, you can customize the emails that you send out in a way that makes the client feel as if you’re speaking directly to them.

And when a potential customer feels that you care, it increases the likelihood of them continuing using your services.

5. Cost-Effective

If you find that as a small business, you don’t have the budget that you would like to allocate to marketing, then this is the perfect kind of marketing strategy for you. Direct mail is one cost-effective and can be achieved no matter what your budget is.

Also, with direct mail, you can decide what to spend your money on. If you want additional services, you can use the funds in your budgets for these services, and if you don’t want them, you don’t have to use them.

Advantages of Direct Mail Services

When it comes to direct mail services, there are a ton of advantages that can benefit your business. We’ve listed some of those advantages above and hope that by reading through these advantages, you understand why your company needs to use direct mailing.

If you’re searching for a company to help you improve your direct mail strategy, please contact us here at Modern Mail & Print Solutions. We’re a family run business that puts the customer’s needs before anything else because we want you to succeed.

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4 Questions to Ask Before Hiring a Direct Mail Company

When you’re looking for a direct mail company to help you with your direct mail campaign, there are some things that you need to know beforehand. Below you’re going to find some questions that you can ask before entering into a contract with a company.

For everything that you need to know, we encourage you to read this guide from start to finish.

1. What Services Do You Offer?

The direct mail company you hire must have other services they offer you. If you need help in other areas of your business marketing plan, you’ll be able to use the same company.

Versus having to find multiple companies to satisfy the needs of your business. When you choose a direct mail company, you’ll be able to access an abundance of resources that you may not have access to if they weren’t offered by this particular company.

2. Why Should I Hire You?

Before you hire a company, you must know what they can do and how they’ll help you improve your direct mail campaign. What makes them stand out from any of the other direct mail companies that could be of service to you and your business.

One of the ways that you can assess what they can do for you is to ask them to provide you with references and reviews. You’ll be able to look over the testimonials provided by businesses they’ve worked with in the past.

It’ll give you better insight into how they work and help you decide when it comes to hiring them. If they aren’t able to provide you with reviews or blatantly refuse, you may want to consider working with another company.

3. Will We Get Discounts Working With You?

In some cases, you may find that by working with a specific company you can get discounts in other areas. These discounts are important because they can help you save costs and use that to pay for other services offered by the direct mail company.

People who work closely with the direct mail companies may provide you with a discount for things. For example, this might include receiving a bulk discount with a large order. In other words, the larger the volume, the larger the discount.

There is a common rule with price breaks when it comes to printing. Print runs generally break at 250, 500, 1,000, 2,500, 5,000, 10,000 copies and so on. While you may only want 1,000 quantity, if you get 2,500 you may receive a price break.

This general rule applies to not only printing, but also with envelopes and postage. When conducting research for your campaign, work with your direct mail representative to get you estimates on your minimum and maximum quantity so you can understand the price breaks for your specific needs.

You can also save some money on what type of class mail your sending your campaign through. For example, first-class mail is more expensive but will be delivered faster, while standard is cheaper and more for ads and mass communication. There is also postal drop shipping which is a way to exchange dropping your mail further downstream into the postal system for additional postage discounts.

4. What’s Included In the Cost?

Before signing any contracts, you must understand what you’re paying for. Knowing what you’re paying for will keep you from being surprised by things in the future.

And having an itemized list of the things included in the costs will be beneficial for bookkeeping.

Hiring a Direct Mail Company

When it comes to hiring, all of the questioned listed above should be answered before you sign a contract. It will allow you to understand everything about the company before engaging in a business relationship.

If you’re looking for a reliable business and can answer the questions you need to ask, contact us here at Modern Mail & Prints. Let us help you achieve the results that you desire.

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