7 Signs Your Business Should Use Direct Mail for Marketing

Direct mail for you can be a game-changing marketing plan. Now, this might not sound like the truest of facts, since many companies have shifted their marketing focus to online strategies.

However, mailing your clients can still be a business-building plan. But your marketing how do you know when you need it? Below, we’ll give you 7 signs your marketing team should implement direct mail.

1. Are You Trying to Let Others Know About You?

Maybe you’re just getting off the ground or already have an established clientele. Either way, direct mail can be a fantastic way to let others know what you offer.

With direct mail, you can send either a target audience or a broader swatch of people advertisements about your business. They’re more likely to actually see it than an email!

2. Are You Trying to Reach a Specific Audience?

Targeted messages should be a key part of your digital marketing strategy. When you target an audience with content tailored to their interests, they will be more likely to respond.

You might already have an established clientele and have a specific message for a specific group. If so, you can also send your message via direct mail!

3. Are You Looking to Draw People to Your Website?

If you’re looking to drive traffic to your website, direct mail could be perfect for you.  While people receive these mailings offline, many don’t stay offline. Instead, up to 64% of recipients say that a direct mail campaign prompted them to go check out the company’s website.

4. Do You Have Something to Promote?

This could be anything from a new product to an event or a sale. If you need to get the word out, and direct mail can help you. Just a short advertisement or invite can gain you new clients and keep you in their minds.

5. Do You Want to Keep Current Customers Interested?

Of course! One way to do this is to send them periodic updates in the mail.

That way, your marketing is unobtrusive. Plus, it keeps your clients abreast of new developments!

6. Are The Holidays Approaching?

Whether it’s the generous spirit or just overall feelings of joy, clients are more likely to respond well to direct mail during the holidays. So, get out your holiday spirit and market your brand!

Some companies send Christmas cards or run fundraisers. No matter what, take advantage of this wonderful time to send direct mail.

7. Do Your Customers Know You Are Legitimate?

Anyone can get on the internet and assert themselves as a master at something. This makes it more important than ever that you let your clients know you are the real deal.

Unlike online content, direct mail comes off as more authoritative. This gives you an edge over your competition.

Interested In Direct Mail?

We help you get to your clients. In fact, Mod Mail can help with direct mail for you!

From printing to data processing and beyond, we partner with you! Learn more about our services today!

5 Benefits of Direct Mail Services for Small Businesses

Did you know that 56% of customers responded to the call-to-action in the direct mail email that they received from a company. This makes it extremely beneficial to use direct mail campaigns for your business.

If you’re still wondering about the benefits of direct mail services, you’ve come to the right place. Below you’re going to find a list of benefits that will help you decide to use direct mail for your business needs.

1. Improved Reach

When you use direct mail campaigns, you can improve the number of people that you reach. You can choose to target people based on age, gender, demographic, and more.

The beauty of direct mail is this ability to reach people who will help improve the revenue that your business is currently receiving.

2. Not As Complex

Another benefit of using direct mail is that it’s easier to use and understand than other marketing forms. This is crucial when you need to spend more time on the campaign versus the mechanics of how to get things done.

When it comes to direct mail, take your time to plan each aspect of the campaign, which will make for a more successful launch.

3. Digital Marketing Is Trending

Digital marketing is becoming more of a trend because people spend a lot of time on their electronic devices. The average person spends 5.4 hours on their phones.

Direct Mail can increase your visibility, while your ideal customers are not distracted by their devices. Therefore, you can ensure that tons of people see your direct mail campaign improving the likelihood of responding to it.

4. Improves Customer Relationships

Using direct mail can help to improve the relationships that you have with your customers and potential customers. When you use direct mail, you can customize the emails that you send out in a way that makes the client feel as if you’re speaking directly to them.

And when a potential customer feels that you care, it increases the likelihood of them continuing using your services.

5. Cost-Effective

If you find that as a small business, you don’t have the budget that you would like to allocate to marketing, then this is the perfect kind of marketing strategy for you. Direct mail is one cost-effective and can be achieved no matter what your budget is.

Also, with direct mail, you can decide what to spend your money on. If you want additional services, you can use the funds in your budgets for these services, and if you don’t want them, you don’t have to use them.

Advantages of Direct Mail Services

When it comes to direct mail services, there are a ton of advantages that can benefit your business. We’ve listed some of those advantages above and hope that by reading through these advantages, you understand why your company needs to use direct mailing.

If you’re searching for a company to help you improve your direct mail strategy, please contact us here at Modern Mail & Print Solutions. We’re a family run business that puts the customer’s needs before anything else because we want you to succeed.