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Best Solution: 4 Reasons Marketing Your Small Business Is Important

Posted by on June 25, 2020
Best Solution: 4 Reasons Marketing Your Small Business Is Important

Did you know that up to 90% of direct mail gets opened? Direct mail is one of many forms of marketing for your business. Why is marketing your small business important? What ways can your business grow from employing marketing efforts? Where does your business see the most marketing success?

Keep reading to learn more about the importance of marketing your business.

1. Engaging Customers

Engaging customers is important when marketing your business. One way to do this is to utilize social media channels to connect with your customers. By starting a conversation here, you can market without worrying about high costs.

One example of this is user-generated content being used to market your product or service. This marketing is formed by asking your customers to promote your business by using specific hashtags or sharing their content. This form of marketing allows your business to spread through each customer’s social network.

Engaging customers is important throughout the sales cycle, from initial contact to creating repeat business in the future.

2. Communication

Communication is important when marketing your business. If you can communicate well as a company, it will not only help you attract customers but also people that want to work for you that align with your vision.

Direct mail marketing can be used to increase consumer awareness while communicating details about your business. If you are able to deliver the right message or offer to interested prospects, you can achieve a high response rate.

The ability to personalize the content and deliver it in a cost-effective way is a benefit of using this form of marketing. Consider partnering with a reliable direct mail marketing company such as Modern Mail and Printing Solutions. We have a broad range of marketing solutions and direct mail strategies you can choose from. We can help increase your communication. Start a personal relationship with our partnership.

The goal of communication in marketing is creating brand awareness for your business so that potential customers can become familiar with who you are and how you can help them. In order to have continued success in creating this awareness, your company must do research on the different demographic groups and find out who your target customer is.

3. Sales: The Highest Importance of Marketing Your Business

Sales. Revenue. Profit.

Your business needs to be making sales in order to continue functioning and marketing helps get you in front of potential customers. Imagine if a company never advertised anywhere and called a list of random people to sell their product. It would be very difficult for them to sell something that the customers have never been introduced to.

Effective marketing will bring in more potential customers and increase the chances of successful sales in the future. Think of marketing as a conversation starter for a salesperson.

Marketing pieces that have a clear call-to-action can create new inbound leads for a business. This is very important because your business will not be spending time and money calling on people who have not expressed interest in your product or service.

4. Choose a Quality Direct Mail Printer

When looking for a company to fulfill your direct mail and marketing needs, there are some key questions to consider. For example, does the printer work on your project in house? Or do they outsource the work? Another key question to ask is if they have mailing capabilities in house? Another one is, what is the scoop of their work?

Choosing a printer that has the ability to do both large runs and small runs gives you flexibility with your project. In other words, you can do small targeted mailers and large blanket campaigns. Depending on your needs, finding a partner that has the ability to do both offset print runs and digital print runs is another benefit.

Contact Us Today

Please contact us today for help with marketing your business. We recognize the importance of marketing your business and are here to help you. Check out our blog for more articles about the importance of marketing your business. We have a full service mailing house to fulfill your direct mail and marketing needs.

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Marketing Your Business with Direct Mail: 4 Steps for Success

Posted by on June 18, 2020
Marketing Your Business with Direct Mail: 4 Steps for Success

When many business owners delegate their time to different aspects of owning and operating a business, it can be a difficult task for them to design a successful direct mail marketing campaign. Although it may seem simple, there are many factors to take into account to ensure steps for success.

Companies can run effective and targeted direct marketing campaigns at a fraction of the cost of broadcast advertising. A targeted direct marketing campaign will also give you a better understanding of how your customers respond to the products or services you offer.

Continue reading to learn how to create a direct mail marketing campaign that lead to conversions.

4 Steps for Success with a Direct Mail Marketing Campaign:

1.   Conduct Research

The First step in any successful direct mail campaign is to know your customer. Your best prospects will look like your current customers. You might be able to work with a larger range of prospects but in direct mail, you want to focus on your best type of customer. So you need to ask yourself; what does my customer look like? Where do they live? What products do they buy and how frequently? All of these are great questions that you should know going into your direct mail campaign so that your marketing efforts are focused towards your best customer.

Most businesses fail to realize that simple point and waste tons of money trying to find a needle in a haystack by marketing to everyone they think could use their service. The best way to find new prospects is to target those that most look like your current ones. So figure out where your clients are located, what they look like and what products they respond to. Then build your direct mail campaign focused towards that.

 

2.   Buy a Mailing List

Once you’ve figured out what your ideal customer looks like, you have to locate them. Working with a mailing list company will allow you to identify those top prospects and purchase a targeted mailing list. The Mailing list will become the most important part of your direct mail campaign because marketing to the wrong person can cost you thousands of dollars.

There are tons of lists out there and finding the right list can be frustrating at times, so we encourage you to work with direct mailing list specialist to ensure you are targeting the right prospects. Attaining an up to date mailing list is crucial for the success of your campaign.

3.   Create the Direct Mail Piece

Now that you know your customer and have the right mailing list, you need to create a direct mail piece that will get their attention. Make sure your design represents your brand and is relevant to your target market. Choosing a design and messaging for the right audience can make or break your response rates, which is why you need an expert like Modern Mail and Printing Solutions who’s familiar with all the underlying factors.

When thinking of your creative, be consistent with your company brand and other marketing collateral you have used to build on your brand awareness.  The more that prospects see your name and message, the more they will know what it is you do and offer, so staying consistent with your Brand is very important. Highlight the services that are most relevant to your audience and put forth a strong offer/call to action that will impel your prospect to respond now and not later.

4.   Track your Response

One of the biggest benefits to a direct mail campaign is the ability to effectively track your response rates. By including ways to measure your response rates with your direct mail it will allow you to know what is working and what isn’t. Tracking allows you to test different offers, images and messaging within your campaign so that you can make adjustments before sending it a second time.

Using direct-in-dial phone numbers, Personalized URLs and Promo Codes allows the business owners to evaluate the effectiveness of a direct mail program and make adjustments where needed. Without putting measurables in place, businesses can spend lots of money on mailing list and marketing services that aren’t successful. By taking the time to implement some tracking on your direct mail, it will help you identify which customers are most likely to need your services, your efforts can be focused where they stand the greatest chance of success.

Modern Mail & Print Solutions offers an effective marketing strategy that is affordable for both large and small businesses. We have a wide range of direct mail products and services to help you. Contact us if you would like to get started with marketing your business with direct mail.

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Cost Effective Solutions for Your Business: 3 to Consider from COVID-19

Posted by on June 11, 2020
Cost Effective Solutions for Your Business: 3 to Consider from COVID-19

Since many of us are still experiencing the impacts of COVID-19, we are writing this article for you to learn about cost effective solutions to consider applying to your business. The solutions mentioned in this article are to help businesses get back on their feet effectively and on budget.

In fact, recent research suggests 29% of businesses have experienced a decrease in sales from COVID-19. As unfortunate as that is, we are here to help you increase your sales with cost effective solutions. Continue reading to learn three marketing solutions to consider if your struggling from COVID-19.

3 Cost Effective Solutions:

  1. Direct Mail Marketing

One of the most cost effective, high ROI solutions is to implement a direct mail marketing campaign. In fact, research indicates that postal marketing is one of the most effective forms of direct marketing for small and medium-sized enterprises.

With 9 out of 10 people opening their direct mail, this is one of the best ways to attract potential buyers. This form of marketing can turn people into potential customers if electronic ads miss them completely.

Even if they did see an electronic ad and receive a direct mail piece, that’s even more touch points your brand is making with your audience. Think of it like this: the more times people recognize your brand, the better the chance they would remember your company’s name and buy from you.

  1. Social Media

Social media and digital content marketing can be paired with direct mail for a seamless customer journey. Plus, social media is completely free!

When thinking of your social media content, integrate it with your website and direct mail strategy. Integrating them together will enable your target audience to connect more easily with your business.

When writing your social media content, draft about a month at a time so you can automatically let your social media schedule run while you run your business.

  1. Offer Promotions & Special Offers

The last cost effective solution to consider is to offer promotions and special offers to your target audience. We recommend sending customers and potential customers coupons and special offers from your company.

Your marketing campaigns should aim to reach and even expand your business’s customer base, and direct mail can help you do just that by luring you with deals and discounts.

Stay in touch with your direct marketing clients by promoting special offers, promotions and events and informing them about other services. Direct marketing companies, such as Modern Mail and Printing Solutions can help you make a list to reach potential customers who are good targets for your product or service.

Time to Get Going

Now that you know some cost effective solutions and what they can do for you, you are ready. Let’s start implementing them into your business. We will be more than happy to help you get going and back on your feet from COVID-19.

Hungry for more about how to meet your mailing and printing needs and then some? Check out what services we can offer you.

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Postcard Font 101: How to Choose a Great Font for Business Postcards

Posted by on June 4, 2020
Postcard Font 101: How to Choose a Great Font for Business Postcards

According to small business experts, direct mail marketing is a highly valuable (and often overlooked) marketing strategy with a strong ROI.

Direct mail marketing is personal, cost-effective, and flexible. Plus, tracking the results of your direct mail campaign is as simple as including a unique promo code or coupon that is only attainable through the mail.

Just like in digital marketing, design choices are important to the success of your direct mail marketing. That’s why we’re offering design tips that our printing service can bring to life.

Read on to learn about choosing the perfect postcard font for your next direct mail campaign.

Why Does Postcard Font Matter?

It may seem silly to put so much thought into your postcard font, but the truth is that different fonts convey different meanings and have a psychological impact. In fact, there is a whole line of business psychology devoted to the world of typography!

Your objective, when choosing a font, is three-fold. First, you need to grab your viewer’s attention. Then, you want to convey that you are professional and that you understand your niche.

Selecting a font is a tricky business. A recent study found that if a font is too legible, it can lessen the chances that the viewer will retain the information. However, if it’s too muddled or difficult to read, the viewer will quickly give up.

How do you achieve this perfect balance? Let’s take a look at the best—and the worst—fonts you can use on your business postcards.

The Best Postcard Fonts for Any Business

Three of the best fonts to use for your direct mail postcards are Century Gothic, Verdana, and Helvetica. Here they are as examples:

What do these fonts have in common? As you can see, they’re bold and spaced out enough that the digital printer will have no trouble recreating them on paper. Plus, they’ve been used by some of the biggest brands in the country, making them recognizable to viewers who may take comfort in this familiarity.

Not sure where you’ve seen them? Microsoft uses Helvetica, to give you one key example from a successful brand:

Three Fonts to Always Avoid

Postcards are typically 4 inches by 6 inches, which means you need to get your message across in a concise manner. Using a font that resembles cursive or any other old-fashioned typography isn’t going to do you any favors!

As you can see, cursive is slightly hard to read from the above Cassandra example.

We also don’t recommend using a font that is thick or uses wide letters such as Hellenic wide font. Not only will this take up valuable real estate on your postcard but it may look a tad overwhelming or off-putting to your viewers.

Finally, if there’s one font that has become outdated, that’s Comic Sans. Most people feel that Comic Sans is no longer professional and gives off an almost childlike vibe. That being said, it could still work well for any businesses that are kid-oriented—but not for others!

Quality Matters

Once you’ve chosen your direct mail design, down to the postcard font and finishing touches, it’s important to find a printing service that produces high-quality work. If you can find one that also offers mailing services, you’re in great shape!

If you’re in Tampa, Florida, consider Modern Mail & Print Solutions for your printing and mailing needs! Contact us today to find out more about how our business can help boost your business.

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