As you already know, Coronavirus (COVID-19) has shifted the way many businesses operate. Across the world, many consumers are unaware of how local businesses are managing this “new normal”. Continue reading to learn five reasons to consider direct mail marketing during a pandemic.
Like most of us, you might be wondering the status of your favorite store, gym or go-to restaurant. For example, you want to know whether or not these stores are open to the public yet, what the new regulations are and how businesses are keeping you safe.
As a business owner, you can answer these many questions with a simple direct mail marketing campaign. Let’s discuss what else you can do with direct mail marketing during a pandemic.
Informs Your Target Audience
Consider direct mail marketing during these challenging times to keep your target audience informed about your business. If you can’t recall if your favorite store is open yet, how would your audience know if your store is open? Through a direct mail marketing campaign!
As an experienced direct mail marketer, we suggest sending out postcards which informs your target audience about the status of your business. In addition, include the many ways in which you are keeping your consumers safe during a pandemic.
It’s better to address any changes to your business directly to your audience, rather than them having to find out elsewhere.
Americans Prefer Receiving Direct Mail
Why else should you use direct mailing in a pandemic? It might surprise you to learn that almost three-quarters of Americans prefer to receive brand communications by mail.
There’s something exciting about receiving mail addressed to you. This is becoming even more true in an age where it’s much faster and easier to send an email. Plus, the United States Post Office is a federally run, essential business which will not stop for anything including COVID-19.
Direct marketing mail tells the recipient that they matter to your business. They matter so much, you’re willing to spend money on paper, ink, and postage to reach them.
After all, you might experience a higher response rate than normal due to the recent stay at home orders. Which leads me to my next point…
Direct Mail Has A Higher Response Rate
Another reason to use direct mail marketing is due to the higher response rate.
This may be due to several factors. The first is that people are more likely to look at the mail they receive. Direct mail also hangs around houses for more than two weeks, on average.
That gives people time to look at an offer a few times. In fact, emails may end up in the spam folder, never get opened or get lost in the mix.
The fact that people are happy to receive personalized direct mail may also play a role. Whatever the reason, people are more likely to respond to a direct mail marketing campaign.
Keeps Your Brand at the Forefront of Buyer’s Minds
Not every business will take advantage of direct mail marketing during a pandemic. However, those that do will maintain brand awareness.
Direct mail marketing is both measurable and capable of maintaining a brand’s image. Consider implementing a direct mail marketing strategy to keep your brand at the forefront of your buyer’s minds.
If you don’t use direct mail marketing, your audience may forget about your business and go for one of your competitors instead.
Direct Mail Makes Your Money Go Farther
Last but not least, direct mail marketing has one of the best ROIs of almost all marketing channels. Even if it seems expensive at first glance, you know it’s going to pay off especially during a pandemic.
Direct mail marketing doesn’t need to break the bank to be effective, though. With the right team behind you, you’ll be able to put together a campaign that’s both effective and budget-friendly.
Add Direct Mail To Your Marketing Mix
Not sure where to get started with a direct mail marketing strategy? It’s time to get in touch with the experts and discover what direct mail can do for your business.
We will be happy to work with you during these challenging times.