There’s a reason why you see as many ad flyers floating around today as you did decades ago: because they work. Whether you’re promoting a specific event or your business as a whole, a flyer is a quick, concise way to spread the word.
Of course, your success depends on how well you follow through. Your flyer design can make the difference between a sold-out event and a total flop. Nail it with these flyer design tips.
1. Be Stingy on Your Words
Your flyer has a very specific topic to cover, and that’s all it should cover. It shouldn’t tell your life story.
Flyers are all about quick glances and easy summaries. To make those glances count, you want as little flyer copy as possible on your flyer.
Only say what readers need to know. Even for that minimal information, format it in brief, skimmable ways. Bulleted lists and short phrases are your best friends.
2. Choose a Central Image
For your flyer to work, it needs to grab a reader’s attention. The best way to do that is with a singular focal point, usually a primary image.
This could be as simple as a stock photo of a smiling person or a big picture of a product you’re advertising.
This doesn’t mean you can’t have other images, too, but they should be understated. Make them small and unobtrusive. If you’re trying to pull a reader’s eye in too many directions, they’ll gloss over the flyer entirely.
3. Include the Essentials
As important as it is to keep your flyer text to a minimum, don’t try to do that by skipping your contact information.
You need to include your contact information for a few reasons. First, it serves as a call to action by telling readers how to take the next step of buying from you. Don’t assume people will take the extra step of Googling your business to find out how to reach you.
Second, your contact information establishes more transparency and trust between you and the reader. It shows them that you want to interact, that you aren’t just pushing them to make a purchase. For brick and mortar businesses, your address also shows readers that you’re a neighbor, not just a nameless corporation.
4. Highlight Your Brand
All kinds of people will see your flyer: those who already know you well and people who have never heard of you before.
To make sure you’re reaching all these people, your flyer needs to have plenty of written and visual branding. You can use your brand’s colors as the color scheme, and give your flyer the same feel you want your brand to have. Above all, make sure your logo is a part of the design.
This ensures that even when someone doesn’t attend your event or become a customer, they’ve started to get to know your brand.
Making Use of Your Top Flyer Design Tips
Flyer design is an art form, not a science. The tips above can help you learn what works and what doesn’t, but it takes creativity and technical skills to produce the results you want.
Whether you’re printing a flyer you’ve designed yourself or you need help with your flyer design, shop our online services for help.
