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Archive for March, 2020

COVID19 Modern Mail Update

ear Customer,

As of March 25th, Pinellas County Commission made the hard decision to enact a “stay at home order” for businesses and residents countywide. We wanted to reach out to all of our valued customers to inform you that Modern Mail & Print Solutions has been classified as an essential business and will continue to keep operations open during this time.

Here is how it impacts our customers and business:

– Updated our business hours Monday through Friday from 8 AM to 3 PM

– Reduced staff hours to practice safe social distancing

– Because of this, please include the email info@modmail.com on all orders as well as your representative’s email to ensure it’s received by us in a timely manner

– Remember, if you’re sending anything over 10 MGs, please upload it to www.modmail.com/upload or we will not receive it

– For questions or concerns about USPS, please refer to this letter

We understand how hard it must be as a business owner in this trying time. If you have any questions, concerns or would like to discuss your future print and direct mail projects, please give us a call at 888-430-6245.

We have been servicing this community for over 46 years and are here for you. We hope this message gives you some certainty in an uncertain time.

Our thoughts and prayers go out to all those impacted or affected by the Virus.

Stay Safe and God Bless.

Kindest Regards,

The Modern Mail & Print Solutions Family

Posted in: Company News

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Why Do Companies Choose to Outsource Work and Why You Should Too

Why Do Companies Choose to Outsource Work and Why You Should Too

As a small business owner, you are laser focused on two things: making more money and saving more money. In light of this, you may be contemplating outsourcing some of your work. Continue reading to learn why do companies choose to outsource work.

Smart choice.

An increasing number of companies throughout the world today are outsourcing portions of their workforce. The market for outsourcing increased from $45.6 billion back in 2000 to a whopping $92.5 billion in 2019. That’s more than double over the past two decades.

The question is, is the outsourcing process truly worth it? Why do companies choose to outsource work?

Here’s a rundown on economies of scale and how outsourcing works in 2020.

Let’s get started!

Why Do Companies Outsource Work?

Companies may decide to outsource specific business functions for a number of reasons.

First, they can achieve greater economies of scale, or cost advantages, by hiring third parties to complete some tasks. That’s because they can increase their production and lower their costs.

Second, companies outsource because this allows them to improve their companies’ focus. In addition, they can gain access to top-notch capabilities that they lack themselves.

Outsourcing is also a proven way to free a company’s resources for additional purposes they value. In addition, you can streamlining functions that take a lot of your time through outsourcing.

Yet another benefit of outsourcing is that it allows you to maximize your use of the resources available outside of your company. Also, this process allows you to share risks with the third party you’ve hired.

Why Take Advantage of Mail Service Outsourcing?

A key business function that companies choose to outsource is their mail service.

Why? Because outsourcing mailing services has been proved to boost efficiency as well as decrease costs. You can easily outsource direct mail marketing items along with notices and invoices.

Other items that can easily be produced with the help of a third party include bills, letters, and statements.

Outsourcing allows you to decrease your in-house production, postage, and paper costs. Plus, you can reduce your risk of experiencing a costly data breach.

In the end, if you hire a reputable third party, you can be confident that this move will help you to stabilize your cash flow and minimize your capital investments in the years ahead.

How We Can Help:

We offer top-of-the-line print and mail solutions to help our customers to operate more effectively. At the same time, we make sure that our customers in the best position possible to operate with excellence.

After all, we understand that efficiency and cost savings are the two main answers to the question “Why do companies choose to outsource work?”

We stand out in the industry for being reliable, service oriented, timely, and customer driven.

Get in touch with us to learn more about our high-quality mail services and how outsourcing this function of your business can benefit your bottom line in the years ahead.

Posted in: Company News

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4 Flyer Design Tips to Capture Your Target Customer

4 Flyer Design Tips to Capture Your Target Customer

There’s a reason why you see as many ad flyers floating around today as you did decades ago: because they work. Whether you’re promoting a specific event or your business as a whole, a flyer is a quick, concise way to spread the word.

Of course, your success depends on how well you follow through. Your flyer design can make the difference between a sold-out event and a total flop. Nail it with these flyer design tips.

1. Be Stingy on Your Words

Your flyer has a very specific topic to cover, and that’s all it should cover. It shouldn’t tell your life story.

Flyers are all about quick glances and easy summaries. To make those glances count, you want as little flyer copy as possible on your flyer.

Only say what readers need to know. Even for that minimal information, format it in brief, skimmable ways. Bulleted lists and short phrases are your best friends.

2. Choose a Central Image

For your flyer to work, it needs to grab a reader’s attention. The best way to do that is with a singular focal point, usually a primary image.

This could be as simple as a stock photo of a smiling person or a big picture of a product you’re advertising.

This doesn’t mean you can’t have other images, too, but they should be understated. Make them small and unobtrusive. If you’re trying to pull a reader’s eye in too many directions, they’ll gloss over the flyer entirely.

3. Include the Essentials

As important as it is to keep your flyer text to a minimum, don’t try to do that by skipping your contact information.

You need to include your contact information for a few reasons. First, it serves as a call to action by telling readers how to take the next step of buying from you. Don’t assume people will take the extra step of Googling your business to find out how to reach you.

Second, your contact information establishes more transparency and trust between you and the reader. It shows them that you want to interact, that you aren’t just pushing them to make a purchase. For brick and mortar businesses, your address also shows readers that you’re a neighbor, not just a nameless corporation.

4. Highlight Your Brand

All kinds of people will see your flyer: those who already know you well and people who have never heard of you before.

To make sure you’re reaching all these people, your flyer needs to have plenty of written and visual branding. You can use your brand’s colors as the color scheme, and give your flyer the same feel you want your brand to have. Above all, make sure your logo is a part of the design.

This ensures that even when someone doesn’t attend your event or become a customer, they’ve started to get to know your brand.

Making Use of Your Top Flyer Design Tips

Flyer design is an art form, not a science. The tips above can help you learn what works and what doesn’t, but it takes creativity and technical skills to produce the results you want.

Whether you’re printing a flyer you’ve designed yourself or you need help with your flyer design, shop our online services for help.

Posted in: Design Tips

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The 5 Best Ways to Advertise Locally: Get More Reach

The 5 Best Ways to Advertise Locally: Get More Reach

Thanks to digital advertising technology, you can market your services to locations all over the world! And yet, the most relevant audience is the one that’s right around the corner.

For any company, the key to success is effective local advertising. This is true whether you have one location or many.

So, to help you out, we’ve written you this guide. In it, we outline the 5 best ways to advertise locally.

Rise to the top in your local community with these expert tips.

1. Combine Traditional and Digital Advertising

One of the biggest mistakes advertisers make is trying to choose whether to focus on digital or traditional advertising efforts. In reality, the best advertising strategy employs both of these working together, especially when advertising locally.

For example, your advertising posters and signs can include a QR code. This effectively leads local, physical passersby to your digital advertising channels.

You can also achieve this on your printed ads with a hashtag that directs physical traffic to your social media account. Or invite viewers to join your text club via printed media. Consider this for magazine ads as well as posters and signs.

2. Direct Mail Marketing

The above point can also be achieved with direct mail marketing. Besides that, DMM is the most successful way you can advertise locally regardless.

You know the recipients are all in the immediate vicinity of your area of operation. Plus you can target recipients even more specifically if you wish. Or simply send out to the entire local area.

Going back to the above point, your mailer is an excellent alternative for those who don’t wish to join your email newsletter. List it as an option next to your email newsletter signup on your website. Use your newsletter to offer exclusive discounts and notify locals of weekly sales.

3. Double-Up with Geotargeting Plus Billboards

Another way to combine digital marketing with traditional is with geotargeting. If you have a billboard displayed in your local community, you can create geotargeted digital ads to accompany them.

Set the location of your geotargeted ads as the same location where your billboard is visible. Then, some who pass by will notice your billboard, while others will see your ads on their mobile device.

Whether they’re looking at their screens or out the car window, almost everyone in that area will see your ad. Many of them might even see both, giving your ad double emphasis.

4. Partner with Compatible Businesses

Don’t go it alone. Two heads are better than one, a cord of three strands isn’t easily broken, etc.

The point is, surely you and some of the businesses around you can partner up for mutual benefit. If a reputable, nearby business has services that compliment your own, talk to them about a business deal.

You can refer clients to them and vice versa. Print out brochures for them to display and display theirs at your business. Everyone wins.

5. Make Headlines

Lastly consider how you might make local headlines. Is there a special project you can start or event you can host that will benefit your community?

Contact local news outlets that can cover the story. This is positive local advertising that’s 100% free, minus the cost of the event/project.

You might also consider writing a column for a local publication, one that showcases your expertise in your field.

The Best Ways Advertise Locally

Keep this list and apply what you’ve learned here today. If you don’t, your competitors might beat you to it!

Don’t be a small fish in a big pond. Be the biggest brand in town. Use these tips to advertise locally.

For more great marketing ideas, check out these Top 3 Direct Mail Marketing Trends for 2020.

Posted in: Campaigning Help

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Geographical Marketing Works and It Can Work for You in Largo

Geographical Marketing Works and It Can Work for You in Largo

One of the best ways to plan a direct mail campaign that fits your goals is with geographical marketing. When you target your audience by the geographic areas that your business serves, you are more likely to land in the mailboxes of potential customers who are close enough to use your business.

Using geography marketing helps you maximize your direct mail budget dollars. This is done by excluding mailing areas that reach an audience you don’t serve. In Largo, this strategy can be more detailed than choosing a zip code to drop a mailer. You might be surprised at how targeted an effective geotargeting can be! Here’s how it can help your Largo-based business!

Strictly Location

If your business serves a wide range of customers in a delivery area of 5 miles, geographic marketing makes it simple to select a radius of 5 miles from your business location for your next mailer. Why waste valuable marketing dollars mailing to a full zip code if part of that code is outside of your service area?

Limit the production costs and postage expense of mailing to people who might never be your customer by using geographical marketing to reduce your mailing size while targeting potential customers in your service area.

Add Demographics 

Within your service area, you can apply geographic segmentation to fine-tune your mailing area. Not everyone who lives in every household is a potential customer.

Segmentation allows you to learn a little more about the people living in the households in your mailing area. Then compare that data to your current target customer base. Your best potential customers are people who look and behave similarly to your existing customers! Targeting those look-alikes through your direct mail campaigns helps increase the potential response from your mailing.

You can also tailor the content of your campaign to reflect the demographics of your target mailing area. For example, if households in your area have an average income range, focus your mailing’s message on how your business services fit into the needs of a typical household in that income range.

Get Local

What’s happening in Largo? Customize mailings and target mail dates that can capitalize on the local activities in Largo.

Send mailings that offer sales that coincide with local events. Encourage local festival attendees to bring their mailer in for a free gift. This can apply for a special discount on an item or service too. Use your local knowledge of the Largo area to build a relationship with the potential customers in the households of your service area.

Geographical Marketing is Personal and Relatable!

Lastly, unfortunately most people take one look at the Bulk mail in their mailbox and toss anything that isn’t relative right in the trash. To help your direct mailings stand out from the mailbox clutter, use geographical marketing to target a specific customer area and then customize your direct mail piece so that it relates and is personal to those potential customers using variable data printing.

Geography marketing helps you use your direct mail strategy cost-effectively by reducing your print and postage costs! Above all, contact Modern Mail & Print Solutions to help you craft your next direct mail campaign with geotargeting for better results!

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