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Combining Digital and Print: Your Guide to Integrated Direct Marketing

Combining Digital and Print: Your Guide to Integrated Direct Marketing

Customers are more demanding than ever. For marketers and business owners, it may feel like you’re expected to read minds.

You have to create the right marketing messages, deliver them to the right person, through the right medium. That can feel like an impossible task, but it is possible with an integrated marketing campaign.

Integrated campaigns combine the print and digital worlds to create maximum impact and ROI.

Are you ready to learn more about creating an integrated direct marketing campaign?

Let’s get started!

1. Use Your Direct Mail Piece to Get Attention

When you create an integrated direct mail campaign, you need to plan out a customer journey. You move them from first becoming aware of your company to the point where they’re ready to take action.

Your direct mail piece can the place to generate awareness. It has to be designed to capture attention. You should have a strong headline, a clean design, and have text to support the headline.

2. Give People a Reason to Go to Your Website

The most important thing on your direct mail piece is the call to action. Without the call to action, your mail recipients won’t know the next step in the journey.

Some people may visit your website out of curiosity or to learn more about your company. With a specific call to action, you’re directing people to take action by visiting a landing page

Instead, you can give them a reason to visit your website. You can offer a free guide or an online quote. That can help you build your email list and tell people what your company is about.

3. Create a Retargeting Campaign

This is the point when your marketing campaign truly becomes integrated. You can place a tracking cookie on your website or landing page. Once people visit your website, the tracking cookie can be used to deliver display ads or ads on Facebook.

That ad can bring them back to your site, which can increase your chances to convert them. This ensures that the people who visit your site without taking action still have your brand in front of them.

4. Repeat the Process

Your strategy shouldn’t depend on only one direct mail piece to make an impact. It takes a sustained effort over time to get the best results.

You need to plan your direct mail campaign to last over multiple mailings. That will increase the traffic to your landing page and increase conversions.

Integrated Direct Marketing Campaigns Work

You need to reach your customers where they are with your marketing messages. You have to reach them through online and offline means.

An integrated direct marketing campaign can bridge the gap between digital and print. These campaigns can be created to deliver your brand message multiple times in a variety of ways. It’s a way to expand your brand without investing in pricey forms of advertising.

These campaigns can increase conversions and deliver ROI. Contact us today to find out how you can start your direct mail campaign.

Posted in: Campaigning Help

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Which of These Direct Mail Sizes Is Right for Your Campaign?

Which of These Direct Mail Sizes Is Right for Your Campaign?

A successful direct mail campaign requires a lot of decisions. From choosing the right colors to the content and the right package size, the combination of details can make or break your campaign.

Different paper and envelope sizes can communicate different things to your audience. Understanding standard sizes and how letters and envelopes best fit together can also save you some money on your campaign. Before you put the pieces of your next mailing together, keep reading to learn more about direct mail sizes.

Small But Mighty

One of the simplest direct mailings to create is the USPS postcard size mailer. With minimal space and weight, a postcard mailing is easy to create and inexpensive to mail. To get the best pricing for a postcard mailing, make sure your design fits the post office specifications for machinable processing and presort pricing.

Postcards should be no more than 4-1/2 x 6 inches, and they can be no smaller than 3-1/2 by 5 inches. Use a postcard to send a quick update or special offer to your list.

Say More With a Letter

Many direct mail campaigns include an outer envelope and a letter. Depending on the response you want from the mailings, you could also include a return envelope. A letter-sized mailing gives you more space to speak to your customers. Tell a story or include a flier that offers more space for details and graphics than you can get from a postcard-sized mailing.

The post office has specifications for letter sizes, too. A Number 10 envelope is one of the most common sizes for mailing letters. It’s machinable and works with first-class, third-class, or presort mailing options. To help make sure more of your letters arrive in mailboxes, follow the USPS guides for different letter sizes and specifications.

Remember that weight matters, too. To save money on postage, keep your letters under an ounce. When your package weighs more than an ounce, you pay a higher postage rate.

Bigger Isn’t Always Better

Sometimes it pays off to make an impression with a larger, flat mailing. A 9×12 mailing is impressive and stands out from smaller pieces of mail in a mailbox. However, the larger the flat size of your mailing, the more expensive it is to print and mail.

Make sure you have the budget to create a more significant mail piece, including higher costs for large envelope postage. Choose the right audience to receive this kind of unique, high-end mailing. High-end customers or donors might take notice of a bigger mail piece. However, for a bulk mailing to a broader audience, a standard letter might be more cost-effective for your campaign.

Choose the Best Direct Mail Sizes For Your Campaign!

Depending on what you want out of your campaign, the ideal direct mail sizes can make a difference. Test different sizes to find the best combination of paper sizes and postage class.

When you’re ready to design, print, and mail your campaign, contact us! We’ll guide you through the creative and production processes to help make sure your direct mail campaign is a success!

Posted in: Design Tips

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How to Tell If a Direct Marketing Mail Campaign Fits Your Goals

How to Tell If a Direct Marketing Mail Campaign Fits Your Goals

Did you know that 18 to 34 year olds have the best response rate to direct mail campaigns? It sounds counter-intuitive, but this young generation is so inundated with online spam that they self-filter harshly. Direct mail is a quieter form of communication and makes it easier to have your marketing message heard.

So how can you tell if marketing mail is right for your campaign strategy? Use this guide to determine if you should include direct mail in your marketing.

What Is Your Goal?

There are four stages of the customer life cycle, to make your mailings effective, you need to speak to the stage the customer is in.

  1. Prospect
  2. Warm lead
  3. Ready to buy
  4. Current customer

If someone is a prospect, then you want to establish trust and communication by offering them something of value. Accomplish this by directing leads to your website for a downloadable guide.

You’ll establish trust by not pushing the sale and communication by requiring an email for download. This is key because 56% of consumers think print marketing is the most trustworthy form of marketing.

Customers in the ready to buy phase can be encouraged by offering an incentive. You can push the sale harder at this point by reminding them why your company and product is the right choice.

Targeted Marketing

Direct mail lets you target demographics that are harder to target online. These include marital status, age, and household income. Use direct mail to target your audience offline and then bring them into an online conversation.

The most obvious use of targeting is for geographic regions. This is especially helpful if you have a localized business.

Personalized Touch

Direct mail marketing can enable you to have that personalized touch that consumers crave. It’s no secret that personalization has become the marketing standard in the last few years. About 80% of people are more likely to give their business to a company that makes the extra effort for a personalized experience.

You can start that experience with direct mail that personally speaks to the receiver. Then direct them to a landing page on your website that directly addresses their problem.

Your Business Is Local

If your business is local or you host local events, then direct mail is a great way to target those who live in the area. You can supplement your online efforts and ensure you reach the exact people you want to target.

Be sure to have one call to action that brings them back to your website or event page for more information. This can help you determine its effectiveness while continuing the conversation and building trust.

Try Marketing Mail Today

Isn’t it time you added print marketing to your campaign strategy? You could use marketing mail as its own campaign or have it supplement your online content marketing efforts.

Our knowledgeable team can help you create an effective campaign while also targeting the ideal audience for your marketing materials.

Contact our team today and let us create a modern mail and print solution for your business.

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Top 3 Trends in Direct Mail for 2020: What it Means for You

Top 3 Trends in Direct Mail for 2020: What it Means for You

n 2020, digital marketing strategies are all the rage. But that doesn’t mean that direct mail has become obsolete. In fact, the opposite is true — it’s popular more now than ever before.

Why? Because digital marketing yields stellar response rates along with alluring targeting capabilities.

However, 2020 spells a brand-new year for direct mail in a number of ways. The question is, are you ahead of the curve when it comes to direct mail marketing?

Here’s a rundown on the top three trends in direct mail that are shaping the advertising industry in 2020.

Let’s jump in!

1. Customization

One of the top trends in the direct mail world this year involves personalizing this type of mail for customers.

Direct mail personalization has grown exponentially during the past decade. However, it is anticipated to improve even more thanks to the advent of artificial intelligence, or AI, technology.

AI is enabling marketers to find out more about the preferences and behaviors of their target audiences. This will allow you to make stronger connections with your customers, which can drive them to more quickly make purchases from you.

Examples of direct mail personalization include using the customer’s name in the place of “Current Resident,” and including custom images in the mail versus stock photos.

2. Design in Direct Mail

Personalized direct mail designs are also expected to grow dramatically in 2020.

This is essential because you’ve got only a few seconds to capture your prospective client’s attention. Sending direct mail featuring a creative, eye-catching design is the best way of achieving this.

For instance, try to include insightful yet simple graphics along with genuine photographs. You could even incorporate three-dimensional elements into your direct mail to make your mail interactive.

Using bold typography is yet another smart design technique that can elevate your direct mail in the eyes of potential customers.

3. Combining Direct Mail with Digital Advertising

Integrating direct mail with digital campaigns will also be increasingly popular in 2020.

This is important considering that the majority of customers use at least three marketing channels when looking at buying a product. For instance, they may see your product in a social media ad and then also see the same product in one of your direct mail offers.

This approach is helpful for boosting sales rates, particularly when you have detailed consumer data to back it up.

How We Can Help

We offer top-of-the-line mail and print solutions designed to help you to reach the right audiences for your offerings.

We take pride in operating our company at high ethical standards and meeting our customers’ needs with excellence.

Our family-owned business stands out in the industry in that we are honest and affordable. In addition, we are capable of handling projects of any size thanks to our cutting-edge and dynamic method for delivering the best solutions every time.

Get in touch with us to learn more about the latest in direct mail marketing, and start using this tool to boost your bottom line in the months ahead.

Posted in: Campaigning Help

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