Combining Digital and Print: Your Guide to Integrated Direct Marketing

Customers are more demanding than ever. For marketers and business owners, it may feel like you’re expected to read minds.

You have to create the right marketing messages, deliver them to the right person, through the right medium. That can feel like an impossible task, but it is possible with an integrated marketing campaign.

Integrated campaigns combine the print and digital worlds to create maximum impact and ROI.

Are you ready to learn more about creating an integrated direct marketing campaign?

Let’s get started!

1. Use Your Direct Mail Piece to Get Attention

When you create an integrated direct mail campaign, you need to plan out a customer journey. You move them from first becoming aware of your company to the point where they’re ready to take action.

Your direct mail piece can the place to generate awareness. It has to be designed to capture attention. You should have a strong headline, a clean design, and have text to support the headline.

2. Give People a Reason to Go to Your Website

The most important thing on your direct mail piece is the call to action. Without the call to action, your mail recipients won’t know the next step in the journey.

Some people may visit your website out of curiosity or to learn more about your company. With a specific call to action, you’re directing people to take action by visiting a landing page

Instead, you can give them a reason to visit your website. You can offer a free guide or an online quote. That can help you build your email list and tell people what your company is about.

3. Create a Retargeting Campaign

This is the point when your marketing campaign truly becomes integrated. You can place a tracking cookie on your website or landing page. Once people visit your website, the tracking cookie can be used to deliver display ads or ads on Facebook.

That ad can bring them back to your site, which can increase your chances to convert them. This ensures that the people who visit your site without taking action still have your brand in front of them.

4. Repeat the Process

Your strategy shouldn’t depend on only one direct mail piece to make an impact. It takes a sustained effort over time to get the best results.

You need to plan your direct mail campaign to last over multiple mailings. That will increase the traffic to your landing page and increase conversions.

Integrated Direct Marketing Campaigns Work

You need to reach your customers where they are with your marketing messages. You have to reach them through online and offline means.

An integrated direct marketing campaign can bridge the gap between digital and print. These campaigns can be created to deliver your brand message multiple times in a variety of ways. It’s a way to expand your brand without investing in pricey forms of advertising.

These campaigns can increase conversions and deliver ROI. Contact us today to find out how you can start your direct mail campaign.

Top 3 Trends in Direct Mail for 2020: What it Means for You

In 2020, digital marketing strategies are all the rage. But that doesn’t mean that direct mail has become obsolete. In fact, the opposite is true — it’s popular more now than ever before.

Why? Because digital marketing yields stellar response rates along with alluring targeting capabilities.

However, 2020 spells a brand-new year for direct mail in a number of ways. The question is, are you ahead of the curve when it comes to direct mail marketing?

Here’s a rundown on the top three trends in direct mail that are shaping the advertising industry in 2020.

Let’s jump in!

1. Customization

One of the top trends in the direct mail world this year involves personalizing this type of mail for customers.

Direct mail personalization has grown exponentially during the past decade. However, it is anticipated to improve even more thanks to the advent of artificial intelligence, or AI, technology.

AI is enabling marketers to find out more about the preferences and behaviors of their target audiences. This will allow you to make stronger connections with your customers, which can drive them to more quickly make purchases from you.

Examples of direct mail personalization include using the customer’s name in the place of “Current Resident,” and including custom images in the mail versus stock photos.

2. Design in Direct Mail

Personalized direct mail designs are also expected to grow dramatically in 2020.

This is essential because you’ve got only a few seconds to capture your prospective client’s attention. Sending direct mail featuring a creative, eye-catching design is the best way of achieving this.

For instance, try to include insightful yet simple graphics along with genuine photographs. You could even incorporate three-dimensional elements into your direct mail to make your mail interactive.

Using bold typography is yet another smart design technique that can elevate your direct mail in the eyes of potential customers.

3. Combining Direct Mail with Digital Advertising

Integrating direct mail with digital campaigns will also be increasingly popular in 2020.

This is important considering that the majority of customers use at least three marketing channels when looking at buying a product. For instance, they may see your product in a social media ad and then also see the same product in one of your direct mail offers.

This approach is helpful for boosting sales rates, particularly when you have detailed consumer data to back it up.

How We Can Help

We offer top-of-the-line mail and print solutions designed to help you to reach the right audiences for your offerings.

We take pride in operating our company at high ethical standards and meeting our customers’ needs with excellence.

Our family-owned business stands out in the industry in that we are honest and affordable. In addition, we are capable of handling projects of any size thanks to our cutting-edge and dynamic method for delivering the best solutions every time.

Get in touch with us to learn more about the latest in direct mail marketing, and start using this tool to boost your bottom line in the months ahead.