When was the last time you sent an exclusive offer or a brochure by mail to your clients? If you can’t remember, it’s time to do it more often. Direct mail marketing is far from dead.
According to a 2017 survey, this marketing channel has an average return on investment of nearly 30 percent. That’s significantly higher than online display and paid ads.
Furthermore, about four in 10 American consumers look forward to checking their email every day. In fact, approximately 41 percent of those aged 50 to 64 years and 56 percent of those over 65 do so.
Direct mail marketing costs aren’t necessarily higher than those of email or social media marketing. Although postage costs have increased over the past years, print costs have dropped. Additionally, this marketing strategy has a high ROI, so it pays for itself.
Whether you want to build lasting relationships with your clients or drive engagement through personalization, direct mail is the way to go. It’s a proven way to increase customer engagement, build trust, and gain a competitive advantage.
So, what are the advantages of direct mail advertising? Why should choose this marketing channel over others? Read on to find out!
Breaking Down Direct Mail Marketing Costs
Wondering how much does direct mail cost? The answer depends on several things, including what you sell, who your audience is, and what products you’re planning to send by mail. However, direct mail costs might be cheaper than you think.
In fact, direct mail is extremely cost-effective considering it’s the only marketing mean which puts the message right into the consumer’s hands. Conducting a direct mail campaign leads to higher conversion rates, can be easily trackable, and is a personal touch from company to consumer.
The actual price of a direct mail campaign can cost anywhere from 30 cents to more than $10 per person and that’s worth it and rewarding for your business when you have the right message to the right person.
What you sell matters too. For example, if you provide legal services, you’ll most likely send brochures or traditional letters. A company that offers floral arrangements or party dresses will send a colorful postcard, so the price will be higher.
Next, consider your audience. It’s one thing to target existing clients who are familiar with your products, and another thing to reach out to new customers (who may need more information).
Direct mail marketing costs also depend on whether you hire a graphic designer or use pre-made templates for your advertising materials. Some websites offer free templates that users can customize and print with a few clicks.
Other factors that influence the average cost of direct mail advertising include:
- Mailing list selection
- Marketing copy
- Printing and distribution
- Reprints and new designs
The good news is that you can purchase most services at affordable rates. A reliable commercial printing company can assess your needs, provide free samples, and make an offer that fits your budget.
For further savings, consider using wholesale printing services.
Above all, no matter the final price of your direct mail campaign, it will help with brand exposure, increase traffic to your site, and add an extra touch point for your consumers.
Is Direct Mail Really Worth It?
Direct mail isn’t the cheapest marketing channel, but it’s worth the cost.
Think about it: everyone is online in this competitive era. Consumers are tired of having their inboxes flooded with countless emails.
In fact, many of them don’t even bother to read their emails — unless they come from a friend or colleague. Some use advanced spam filters, so they might not even see your message.
Direct mail offers more opportunities for personalization than email. Additionally, it makes it easier to target specific markets based on their age, location, income level, and other criteria.
A staggering 80 percent of customers are more likely to purchase from brands that offer personalized experiences.
Greater privacy, increased brand awareness, and ease of execution are just a few of the many advantages of direct mail. Plus, you can easily measure the results of your marketing efforts without complicated analytics.
Leverage the Power of Direct Mail Marketing
Direct mail adverting has been around for decades — and it won’t go away anytime soon. Use this marketing channel to give your brand a human face, connect with your customers on a more personal level, and make your products stand out.
Interested to know more about direct mail marketing costs? Contact our team to discuss your idea and get a free quote!
From mail fulfillment and data processing services to custom mailing lists, we’ve got you covered!