Direct Mail for Small Business: A Beginner’s Guide

Ready to harness the power of direct mail advertising, but aren’t exactly sure the best way to get started?

Need to know when you should send out a direct mail campaign what to include, and which type of mailer to select?

There are a lot of things to consider when you’re getting into direct mail marketing, but we’re here to help you sort through all of them with ease.

Read on to learn the basics of direct mail for small business success.

Why Use Direct Mail Advertising?

There are countless reasons why companies decide to send out advertising mailers.

Some of the most popular include:

• Grand openings
• Upcoming sales
• Holiday cards
• Appointment follow-ups
• Event promotion
• Thank-yous
• Brand recognition
• New store location

The important thing to remember is to send out a direct mail campaign that promotes just one offer or serves a singular purpose. You don’t want to overwhelm your customers, and you want them to have a clear understanding of the action the mailer should encourage them to take.

Different Types of Business Mailers

In addition to the variety of reasons to send out direct mail for small business, you also have lots of options when it comes to the specific kinds of mailers you’d like to send.

If you’re interested in promoting lots of products at once, you may want to send out a catalog at the start of every new season.

To update customers on new developments at your business, you may choose to send a monthly newsletter or a brochure.

If you just have a few quick things to say, we suggest sticking to a postcard or a flyer.

Of course, every customer will appreciate receiving a postcard with a discount code or coupon on it — and it’s a great way to build brand loyalty.

Though not effective for marketing, you can also send invoices, letters, and any other kind of official correspondence to customers through direct mail.

How to Develop an Effective Direct Mailing Campaign

Now, let’s talk about how to approach direct mail advertising campaigns the right way.

First, consider the design itself. Which colors and fonts will you use? Will you include your logo and images? How much negative space will you include? Where will you locate the most important information?

Next, consider the headline. It needs to be engaging enough to encourage people to keep reading.

You also need to think about the content — keep it short and sweet whenever possible. Always include your specific offer or call to action.

Above all, consider your audience. Ensure that the mailer is in line with their needs and interests.

Ready to Start Using Direct Mail for Small Business Growth?

Now that you know exactly how to get the most out of direct mail for small business, you need a direct mail provider you can trust.

We’re here to help you through every aspect of the direct mail marketing process, from developing custom mailing lists to offering our graphic design services and more.

Reach out to us today to get started on your next campaign.

5 Reasons Direct Mail Campaigns Still Work

With email newsletters and online discount codes prevalent, you may think that traditional mailed business campaigns and promotions are a thing of the past.

The truth its, direct mail campaigns have a profound impact on customers new and old, and they can give you plenty of benefits when it comes to promoting your business.

Read on to discover five reasons these campaigns still work, and why you should keep using them for success.

1. Direct Mail Partners Well with Digital

If you have a strong online presence, you can use direct mail campaigns to promote awareness. Include your Facebook page information on your direct mailing, and feature a few discount codes as well. You can easily integrate the printed campaigns with your digital presence to reemphasize what you have to offer.

2. Direct Mail Campaigns are Personal

Getting something in the mail addressed with a real name will always feel more personal than a standard, broad email. When you send out mail to your customers, include a photo of yourself or your staff along with a friendly message.

When customers get this mail, it entices them to visit your business in a more organic and friendly way. Use the ability to send mail to your advantage by making each printing something with a personal touch.

3. It’s Tangible

A random email can easily be deleted, but direct mail is something customers can feel in their hand. Include a coupon with your campaign to encourage your customers to make a purchase. When people have something they can hold and look at, it creates a psychological trigger for them to find out more or pay your store a visit.

4. It Increases Your Brand Awareness

Use direct mail campaigns to really tell your audience who you are as a company. Print colorful graphics and bold logos that explain who you are and what you’re offering. Direct mail should be clear and concise with enough information to tell the customer who you are at first glance.

5. Make it Memorable

The goal of any direct mail campaign is to create something your customers will remember. Use your mailings wisely and send things that are creative and enticing. The use of direct mail gives people something they’ll look at more than once and offers them more insight into what your company has to offer so they don’t forget.

Use Direct Mail to Your Advantage

With so many benefits of direct mail campaigns, it’s easy to see why you should continue to use them. These unique marketing tools offer customers something tangible and they give you an opportunity to create something unique and memorable.

Use your direct mailings to your advantage by including special coupons, social media information, and much more. This creates a marketing campaign that customers will easily remember.

For all your business print and mailing service needs, be sure to visit our website and contact us today for more information.