Archive for October, 2019

The Dos and Don’ts of Sending Direct Mail Flyers

Nearly 60% of consumers say they enjoy getting campaign mailers from companies and brands they like. If you’re thinking of making mail flyers a part of your marketing strategy, you need to ensure you’re doing it right. So, what are the biggest do’s and don’ts when it comes to your business mailers?

Read on to find out.

1. Do Include a Specific Call to Action

When you’re sending out mail flyers, we strongly suggest that you have one specific call to action in mind.

In short, this means the action that you’d like for the customer to take.

Don’t send out a mailer with a vague goal, such as to “raise awareness” about your business. Instead, invite people to an upcoming sale. Encourage them to follow you on social media. Include a discount code they can use for 10% off their next purchase.

Having a singular, specific goal is how you see real results from direct mail marketing.

2. Don’t Cram in Too Much Information

One of the biggest mistakes we see in direct mail campaigns?

Companies that include far too much information on their flyers and other pieces of marketing mail.

We suggest you include no more than two images, one headline, and no more than one or two paragraphs of text. If you can get it down to bullet points, all the better.

Remember, your mailer is about sending digestible and actionable content to consumers. It’s not a blog post or a product description. Too many words mean your mailer simply won’t be read — and that you’ve wasted your money.

Put the most important piece of information up top, and use plenty of negative space in the design.

3. Do Remember to Proofread

Over 40% of consumers say they think negatively of a brand if its content has too many spelling or grammatical errors.

Always proofread your mailers. It’s not just about making a good impression. It’s also about avoiding a costly reprint.

4. Don’t Let Poor Design Ruin Your Campaign

Above all, focus on clear, clean, and unique design for your campaign mail.

We strongly suggest that, as opposed to going the DIY route, you work with a professional mailing and printing company.

They’ll help you design the perfect layout, personalize your mailers, and help you understand the technical side of things. This way, you can focus on the important things, like the content of the mailer itself.

Make sure you study up on the latest design trends in mail flyers, postcards, and more to keep your mailings as engaging as possible.

Ready to Send out Your Own Mail Flyers?

When you’re ready to send out your business mail flyers, make sure you work only with the best.

That’s where we come in.

We offer incredibly marketing, mailing, and printing services that will give your company the competitive edge it deserves.

Whether you need assistance with mail fulfillment, folding, addressing, and more, we urge you to reach out to us to learn more about how we can make your mailing process easier than ever before.

Posted in: Design Tips, Printing

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Keeping Up With the Times: Understanding the Future of Direct Mail

Which is more fun; checking your inbox or checking your mailbox?

With the rise of the Internet age, email, and messaging services, it may seem like regular, old direct mail should be obsolete. But, the future of physical mail is looking brighter than ever before.

Think a direct mail marketing campaign isn’t worth your time anymore? When used correctly, direct mail can be more powerful than any digital ad campaign you could devise.

Don’t quite believe that? Allow us to convince you.

Here’s everything you need to know about the future of direct mail, and how you can use it to your advantage.

future of direct mail

The Future of Direct Mail By the Numbers

First, the seemingly bad news; mail volume is declining.

Since 2006, mail volume has dropped over 30%. That may look like a shocking statistic, but don’t write off old-fashioned letters just yet. Let’s take a look at what that number means — and how you can use it to your advantage.

In our digital age, several tasks that once relied on the USPS have found new, and slightly more secure homes online. Things, like paying bills, depositing checks, and ordering goods, have all moved into the digital space.

So, while this shift left consumers with emptier mailboxes as the volume of post sent dropped, it doesn’t mean direct mail as a whole is on the decline.

The drop in volume presents marketers and business owners with a significant opportunity.

Mail Goes On

Studies show that consumers tend to trust physical mail more than email or other digital campaigns.

What makes the Internet so fantastic is also its greatest weakness; everyone can use it.

Because everyone is online, consumers have tens of thousands of online ads thrown at them every single day. This constant bombardment has decreased the emotional value of online ads.

And this, in turn, has made direct mail campaigns that much more valuable. Although the volume of direct mail has decreased, response rates have exploded.

While a social media campaign may return a 1% response rate, direct mail has skyrocketed 173% to a whopping 9% response rate since 2006.

So, if you want to engage with your customers, old fashioned direct mail is the way to go.

Crossing the Streams

So, odds are your customers will respond better to a direct mail campaign than a digital one. Does that mean you should shut down your email and social media campaigns?

Not so fast!

Direct mail and digital marketing are two sides of the same coin. By using one, you can strengthen the other.

With digital marketing, you can track user reactions in real-time to figure out what works with your customers.

You can then use that information to craft direct mail campaigns your customers won’t be able to ignore.

Thanks to the internet, you can track customer data better than ever before. That means you have the tools to customize and tailor your direct mail campaigns to better suit each customer.

Mailing Forward

As we said before, the future of direct mail is looking bright. And, if you want to take advantage of all that it has to offer, we can help.

Contact us for more information about our services, or to start your next direct mail campaign today!

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Direct Mail for Small Business: A Beginner’s Guide

Ready to harness the power of direct mail advertising, but aren’t exactly sure the best way to get started?

Need to know when you should send out a direct mail campaign what to include, and which type of mailer to select?

There are a lot of things to consider when you’re getting into direct mail marketing, but we’re here to help you sort through all of them with ease.

Read on to learn the basics of direct mail for small business success.

Why Use Direct Mail Advertising?

There are countless reasons why companies decide to send out advertising mailers.

Some of the most popular include:

  • Grand openings
  • Upcoming sales
  • Holiday cards
  • Appointment follow-ups
  • Event promotion
  • Thank-yous
  • Brand recognition
  • New store location

The important thing to remember is to send out a direct mail campaign that promotes just one offer or serves a singular purpose. You don’t want to overwhelm your customers, and you want them to have a clear understanding of the action the mailer should encourage them to take.

Different Types of Business Mailers

In addition to the variety of reasons to send out direct mail for small business, you also have lots of options when it comes to the specific kinds of mailers you’d like to send.

If you’re interested in promoting lots of products at once, you may want to send out a catalog at the start of every new season.

To update customers on new developments at your business, you may choose to send a monthly newsletter or a brochure.

If you just have a few quick things to say, we suggest sticking to a postcard or a flyer.

Of course, every customer will appreciate receiving a postcard with a discount code or coupon on it — and it’s a great way to build brand loyalty.

Though not effective for marketing, you can also send invoices, letters, and any other kind of official correspondence to customers through direct mail.

How to Develop an Effective Direct Mailing Campaign

Now, let’s talk about how to approach direct mail advertising campaigns the right way.

First, consider the design itself. Which colors and fonts will you use? Will you include your logo and images? How much negative space will you include? Where will you locate the most important information?

Next, consider the headline. It needs to be engaging enough to encourage people to keep reading.

You also need to think about the content — keep it short and sweet whenever possible. Always include your specific offer or call to action.

Above all, consider your audience. Ensure that the mailer is in line with their needs and interests.

Ready to Start Using Direct Mail for Small Business Growth?

Now that you know exactly how to get the most out of direct mail for small business, you need a direct mail provider you can trust.

We’re here to help you through every aspect of the direct mail marketing process, from developing custom mailing lists to offering our graphic design services and more.

Reach out to us today to get started on your next campaign.

Posted in: Campaigning Help

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5 Reasons Direct Mail Campaigns Still Work

With email newsletters and online discount codes prevalent, you may think that traditional mailed business campaigns and promotions are a thing of the past.

The truth its, direct mail campaigns have a profound impact on customers new and old, and they can give you plenty of benefits when it comes to promoting your business.

Read on to discover five reasons these campaigns still work, and why you should keep using them for success.

1. Direct Mail Partners Well with Digital

If you have a strong online presence, you can use direct mail campaigns to promote awareness. Include your Facebook page information on your direct mailing, and feature a few discount codes as well. You can easily integrate the printed campaigns with your digital presence to reemphasize what you have to offer.

2. Direct Mail Campaigns are Personal

Getting something in the mail addressed with a real name will always feel more personal than a standard, broad email. When you send out mail to your customers, include a photo of yourself or your staff along with a friendly message.

When customers get this mail, it entices them to visit your business in a more organic and friendly way. Use the ability to send mail to your advantage by making each printing something with a personal touch.

3. It’s Tangible

A random email can easily be deleted, but direct mail is something customers can feel in their hand. Include a coupon with your campaign to encourage your customers to make a purchase. When people have something they can hold and look at, it creates a psychological trigger for them to find out more or pay your store a visit.

4. It Increases Your Brand Awareness

Use direct mail campaigns to really tell your audience who you are as a company. Print colorful graphics and bold logos that explain who you are and what you’re offering. Direct mail should be clear and concise with enough information to tell the customer who you are at first glance.

5. Make it Memorable

The goal of any direct mail campaign is to create something your customers will remember. Use your mailings wisely and send things that are creative and enticing. The use of direct mail gives people something they’ll look at more than once and offers them more insight into what your company has to offer so they don’t forget.

Use Direct Mail to Your Advantage

With so many benefits of direct mail campaigns, it’s easy to see why you should continue to use them. These unique marketing tools offer customers something tangible and they give you an opportunity to create something unique and memorable.

Use your direct mailings to your advantage by including special coupons, social media information, and much more. This creates a marketing campaign that customers will easily remember.

For all your business print and mailing service needs, be sure to visit our website and contact us today for more information.

Posted in: Campaigning Help

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