Direct Mail Marketing Tips And Trends

Direct mail marketing has a larger emotional impact than digital ads. As such, it has resulted in a stronger recall. The average household receives two or more pieces of direct mail a day and 90% of the direct mail is opened.

If the house has a median income of more than $65k, there is a 58% chance they will buy goods recommended by direct mail when it is relevant to them.

The reason why households have a high rate of opening direct mail is that there is a sense of excitement. Consumers cannot wait to read what new products or offers are in the mail from their favorite retailors. Direct mail marketing is effective because it is memorable, tangible and creates a lasting impression among your prospects.

In this post, we highlight the direct mail marketing tips and trends.

Know Who Your Audience Is

Direct mail marketing can be expensive but the ROI can be huge. To make your campaigns effective, you need to know your audience and who you are trying to target. The best way to start is by creating a list of your current customers.  Knowing who your customer is, what they look like, how they buy and how frequently they buy is key to a marketing strategy.  This allows you to focus your campaigns towards your customers’ needs and wants, which will increase response rates.

Also by profiling your current customers, it will help you identify what your future customer looks like. You can purchase custom consumer mailing lists that are specific to the type of audience you want to market to.  Identifying your target market is essential for having a successful direct mail campaign.

Maximize Your Returns with Value-Added Promotion

You can continue saving and maximize your returns with value-added promotions. In every direct mail sent to customers, it should contain rebates and discounts or a strong call to action. For instance, you can add a coupon that your customers can redeem when shopping.

By doing so, you are giving your customers a reason to buy from you now and not later.

But how do you make your message stand out?  Use relevant and tailored messages specific to your audience. Make your offer specific to their wants and needs.  Personalize your direct mail piece by using VDP (Variable Data Printing) so that it calls out to your recipient.  Response rates soar when the consumer thinks the direct mail piece was specific to them and not everyone else.

Personalizing your messages has been a proven way to maximize conversion rates and will help establishing customer loyalty.

Select the Right Medium

30% of internet users are expected to use an ad blocker. What this indicates is that consumers are getting overwhelmed with email ads and are running away from the digital ads. To reach your savvy customers, you need to up your game.

How?

By adopting the latest in direct mail marketing tips and strategies. For instance, invest in influencer marketing, seek referral partnerships or use postcards. Another strategy that businesses are yet to capitalize on is cross channel marketing.

This is where businesses get to integrate many channels such as direct mail, and social media. A good example is where a business has invested in an AI fused CRM. The application allows easier integration with your direct mail marketing efforts.

Using AI, you can track consumer behavior and even anticipate their needs. AI technology can also help you forecast your channel fatigue.

Send out Creative Designs

What design pieces have you been sending out in the past? Were you able to achieve your goals? If your conversion rates have remained the same, then you may want to inject some creativity in your designs.

Instead of small designs, why not go for large pieces. Incorporate bright colors and higher impact images. When it comes to CTAs, use those that can compel your customers to take action.

You can also incorporate fun and creative elements such as texture. Even when it comes to paper, go for heavier stock.

Growing Your Business with Direct Mail Marketing

Only Direct Mail allows you to target your specific prospect, with a specific offer that is for them, that allows them to respond how and when they want to.  That is why Direct Mail Marketing remains the best one-on-one marketing tool for any business.  Profile your customers and utilize personalization and watch your response rates increase!

Are you in search of direct mail services? We at Modern Mail & Print Solutions can help. Contact us today!

Essential Direct Mail Design Tips and Ideas

The USPS processed and delivered 509 million pieces of mail. That translates to 21.2 million pieces of mail per day and 353,000 per minute. Simply put, the USPS handles 47% of the world’s mail.

You may be wondering how businesses are able to convert prospects into buying customers with direct mail. Well, it’s no secret; the success of direct mail marketing is all about sending the right piece, to the right prospect, at the right time. But how do you get noticed in the mail box? Standing out in the mail is all about the use of impactful images with a strong Call to Action on your piece. And if you can add in personalization in your direct mail design, that will help you stand out amongst the competition!

In this post, we highlight essential direct mail design tips and ideas that will help increase your response rates.

Keep Your Brand and Design Consistent

Your postcard is a gateway to interacting with your customers. If you want them to take action – buy your products – you need to build trust immediately. How do you go about this?

By maintaining consistency in your brand and design.

When you do so, you promote bonding and familiarity between your brand and your consumers. Not only that, you reassure your customers that they are dealing with the same brand.  You want to create brand awareness and stay top of mind.

To achieve consistency, pay attention to the design and conceptualization phases. That means maintaining the brand message, color scheme, and other elements.

Understand What Your Consumers Want

If you don’t know what your audience is looking for, it is difficult to design postcards that will achieve a high response rate. You want your postcards to be relevant to your audience so making sure the design of the piece and offer speak to your prospect is very important.  Remember, when you target a specific audience with your direct mail piece, you are positioning your business as the go-to location for customers to find and buy the products they need.

So profiling your current customers and identifying the right target audience for your marketing message is key to setting up a successful campaign.  If you are unsure where to start, work with a reputable data company and they will help you find the right target market.

Understanding what your customers want and making sure your direct mail piece is designed accordingly is key.

Use Pre-Built Direct Mail Templates

Want to entice your airline passengers with a printable paper plane? How about using a briefcase design to entice business travelers? Want to celebrate the anniversary of your loyal customer or Christmas?

You can achieve this with a pre-built direct mail marketing templates.

A quick search on Pinterest will reveal hundreds of designs for your target audience. For instance, you can choose a coffee cup in a box as an appreciation gift. You can also use a brochure or a loft cube design.  Again, it’s about being relevant to your target market and speaking to them with your marketing message.

With pre-built designed templates, you get to save time and money. The templates are designed by professional direct mail designers. As such, you can achieve a higher response rate if sent to your target audience.

Use White Space Effectively

Adding white space to your direct mail design emphasizes the important sections. Also, it helps to organize your elements helping you avoid overcrowding design elements.

For instance, you can add white space between your logo and brand name or CTA. Here is a simple trick to utilizing your white space well.  Divide your layout into four parts – header, body, call to action and image. The header should be clear and attention-grabbing. For the body, it should have the important details. For your call to action, use an accent color to ensure it stands out.  The Image is the most important part of your direct mail design. Use high resolutions images that are simple and colorful.

Direct Mail Design Tips for Your Business

There are more direct mail design tips to keep in mind. After designing your postcard or brochure, proofread it. Also, give it to others to proofread your design. You can request your employees, your family or co-workers to do so.  Better yet, ask some of your existing clients if your design would get them to respond!  You are trying to find like customers, so why not ask them what would make them want to do business with you.

Their opinion will help you to create effective designs and campaigns.

Looking for great direct mail designs for your business. We at Modern Mail & Print Solutions can help. Contact us today!