Ways To Improve Your Campaign: 3 Ways for Dang Good Direct Mail

There’s no doubt that the world is changing. As technology becomes more and more pertinent, advertising campaigns have to adapt. At the same time, consumer behaviors are shifting; the demand for personalized marketing strategies is higher than ever. Making ways to improve your campaign seem difficult. If your company doesn’t incorporate both mobile and direct mail campaigns in their marketing methods, it’s only a matter of time before you fall behind the competition. Here are three ways to bring your direct mail marketing campaign into the modern era.

Ways to Improve Your Campaign:

Presentation

It takes less than a second for people to form first impressions, and often times they change. Treat the design and aesthetic of your direct mail advertising like you would your store itself; it needs to be professional but not too serious, and casual but not lazy. As with most things in life, balance is crucial to success.

Personalization

Though this will be trickier for new customers, personal campaigns can greatly boost your odds of a sale. It has been statistically proven that customer experience trumps cost — try to treat your customer like an old acquaintance rather than someone with deep pockets. Collect as much information as legally possible to create an experience that is personal and unique rather than vague and generic.

Provide Value

Even the best direct mail campaigns fail if they’re not relevant to their target demographic, or if they don’t offer something useful in return. For example, people are less likely to visit your site if there’s no promotional sale currently going on. Try to focus on things that will encourage your customers to learn more about your business; the closer they get, the more likely they are to support your company.

Did you know that over 60% of direct mail recipients went on to visit a promoted website? With success like that, your company will be one step closer to domination in its field. You’ll need to find quality commercial printing services to handle the production of your direct mail campaign, and then you can truly experiment with the benefits direct mail offers.

If you’re ready to get started on a campaign of your own, contact Modern Mail and Print Solutions at 888.430.6245 for all your commercial printing needs today.

How to Make a Millennial Direct Mail Campaign Successful

Contrary to popular belief, millennials do read direct mail. In fact, research has found that about 77% of millennials actually pay attention to direct mail advertising. But it is important to know what millennials are looking for in a direct mail campaign in order to make it successful. So if you have a direct mail campaign in mind, here are a few ways you can ensure it attracts the attention of your millennial audience. Continue reading for tip to make a millennial direct mail campaign…

Make it personal

One of the main things millennials look for in direct mail advertising is personalization. And with customers saying only 31% of the direct mail they receive incorporates useful personalized content, it’s crucial to go beyond just using their name. Putting other personal elements like a birthday coupon or their reward program balance could give you that extra edge against competitors. Working with a direct mail and printing company to create direct mail that focuses on individualism is key when trying to appeal to millennials.

Link it to digital platforms

While millennials do check and read their mail, they often put a heavier focus on online marketing. This is why combining direct mail and digital platforms could be beneficial. Direct mail should be used to lead consumers to online resources. This can be done by including links to social media and websites or even adding QR codes for increased convenience. Combining print and digital marketing tactics is a great way to get the attention of younger generations.

Use an emotional angle

Millennials are known for taking action when something is important to them. This is why more and more marketers are working with a direct mail and printing company to create campaigns. They want to make emotional appeals to their customers. Making a social statement about how the company is making an impact is a way to attract a younger audience. Pledging to make donations, talking about the support of specific causes, or even just using the right colors and pictures can make a huge difference in standing out in the pile of mail.

While millennials do read their mail, it takes a little more effort to actually catch their attention. So consider implementing one of these tips and your direct mail campaign is sure to appeal to the millennial audience.