The average person receives approximately 128 work emails and 117 consumer emails per day. Not to mention the dozens or hundreds of ads we’re exposed to on a daily basis.
Considering these facts, it’s not surprising that a growing number of consumers are expressing their preference for direct mail. Flyers, postcards, and other types of mail take up to 21 percent less cognitive effort to process than online ads and emails.
When used right, these promo materials can generate leads, build brand loyalty, and deliver highly personalized customer experiences.
But how much does direct mail cost? More importantly, is it worth it? Here’s how to budget for an effective campaign that drives business growth!
Factors Affecting the Cost of Direct Mail
As an entrepreneur or business owner, you know that every penny matters. That’s why it’s important to estimate your advertising costs and invest in those areas that bring in the highest ROI.
Direct mail advertising costs depend on several factors, such as the size of your mailing list, format selection, and postage rates. Consider the following aspects as well:
- Graphic design
- Type of paper
How much you’ll pay depends largely on the size of your advertising materials, the number of colors in text and images, and the type of paper used. The more pieces you order, the lower the price per unit.
If you opt for high-quality materials and complex designs, expect to pay more. A flyer with multiple folds, for example, comes with a higher price tag than a basic model printed on one side.
While there are ways to lower your costs, it’s not always recommended to do so.
One option is to create the designs yourself in Microsoft Word or another program. There are hundreds of templates you may use for this purpose. However, unless you’re a graphic designer yourself, you won’t get the same results as a professional print designer.
The same goes for copywriting. You can either write the text yourself or hire a professional copywriter. Remember, your copy needs to be compelling and outline your competitive advantage.
Distribution and postage costs vary from one carrier to another. One way to reduce your expenses is to partner up with a wholesale direct mail provider. Our company can handle all your printing, fulfillment, and mailing needs at affordable rates.
How Much Does Direct Mail Cost? Get a Rough Estimate
As you see, direct mail advertising costs can vary, depending on the type of paper, consumables, designs, and more. The final price also depends on the marketing agency and shipping carrier you decide to use.
Most business owners will spend anywhere between $0.5 and $3 per unit. Again, it’s hard to determine the exact price before knowing all the details.
The best thing you can do is to reach out to a commercial printing company, present your ideas, and request quotes for each type of project. However, direct mail pays off for itself in the long run. The average response rate is around 21 percent — that’s significantly higher compared to other marketing channels.
Get the Best Deal on Direct Mailing Services
Direct mail makes it easier to target your audience with personalized messages. Plus, it’s cost-effective and can give you a competitive advantage. For best results, use it along with digital advertising.
Still wondering how does direct mail cost? Contact our team for a free quote! Let us know what you need and what your marketing budget looks like, and we’ll get back with an offer you can’t refuse.