Direct mail campaigns are one of the most effective forms of marketing. In fact, up to 84% of millennials look through their mail and 90% believe direct mail is reliable.
However, direct mail marketing can sometimes feel like a bigger investment compared to email marketing what with postage prices on the rise. So how can you save money on postage while capitalizing on direct mail’s ROI?
Consider the following ways you can save money on postage when sending out your business’ direct mail postcards.
4 Ways You Can Save Money:
Clean up your direct mail lists regularly
One of the best ways you can save money on your direct mail postage is by regularly cleaning up the list of people you send direct mail to. Remove the consumers who don’t respond to your advertising and target those who do.
Utilize print services
Print services allow you to print your direct mail campaigns on-site quickly and efficiently without having to worry about suspending the productivity of your own employees. What’s more, by using print services that also house mailing services you can save money on postage using drop shipping and increase your ROI.
Give your audience an online means to respond
Direct mail is more likely to get the attention of your intended audience compared to email marketing. However, it can be cheaper for you and more convenient for your audience to provide them with an online means to respond to your ad. Still, it’s important to pay attention to your target audience. If your audience isn’t tech-savvy. It may be in your best interest to provide the pre-paid postage for a response as usual.
Know your target audience
As mentioned above, it’s essential to know your target audience before making marketing decisions. By growing your mailing list strategically and editing it regularly to market towards those who respond, you’ll be more likely to get the ROI you want and the customers you need. When you market toward anyone and everyone, you risk wasting money and marketing materials.
When you use wholesale printing services, you can save money on direct mail postage by using drop shipping. For more information on digital printing and how you can save money on postage, contact Modern Mail and Print Solutions today.
We all know the stereotypes of the millennial generation. They are constantly glued to their smartphones. All they do is go to social media, text their friends, and read online blogs.
Companies do their best to market to millennials and gain their business. How do they do this? Through digital advertising. Although there may be some truth to this, millennials are not completely addicted to their phones. Surprisingly, the best way to reach a millennial is actually not through their smartphone.
Research has revealed that 77% of millennials pay attention to direct mail advertising. To that end, print ads are actually better at getting millennials to respond than digital advertising. Small businesses everywhere are now contacting printing companies and investing in printing services to have marketing material physically mailed to millennial consumers. How exactly does this work? Why do millennials prefer direct mail ads to digital ones? Let’s take a look at physical mail.
They Ignore Digital Ads
First off, a study conducted by the United States Postal Service (USPS) demonstrated that almost half of millennials ignore digital ads. It also revealed that only 15% of the same millennials ignored direct mail. “The study shows that 77% of millennials pay attention to direct mail advertising, 90% think it’s reliable [and] 57% have purchased in response to direct mail,” writes The Media Post. The study found that this could be a result of processing speed. Digital ad content is processed much more quickly, making it easy to skim over. In opposition, the nature of physical mail requires millennials to spend more time looking at and reading the material they receive.
Physical Mail Makes Them Happy
Secondly, there’s something about receiving mail that just makes millennials giddy. Okay, not quite. But physical mail and advertisements do trigger brain activity associated with feelings of self-value and desirability. Participants of the study had much stronger emotional reactions when receiving the physical mail as opposed to an email or other online marketing messages. This means they were much more likely to remember and take stock in physical advertisements.
Although it may be hard to believe, millennials actually are much more likely to respond to direct mail ads than emails or other ads they see on the internet. Lastly, if you are a business owner and are looking to reach these millennial consumers, take advantage of printing services near you to get your ads out there.