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Archive for June 14th, 2017

3 Critical Mistakes To Avoid When Making A Direct Mail Flyer

About 39% of customers say they try a business for the first time because of direct mail advertising. In order for your direct mail flyer to be effective, it has to meet a variety of important criteria. Here are a few critical mistakes to avoid when designing and printing a direct mail advertisement.

Critical Mistakes To Avoid:

Mistake: Not making the offer clear

If you want to put in the effort of a direct mail marketing campaign, it’s crucial to state your company’s offer, loud and proud on the flyer. Give them a strong Call to Action, you want to give your prospect a reason to call now, not later. The consumer should never have to go looking for it — they’re likely to get frustrated and give up after just a few seconds. Similarly, try to avoid having a laundry list of terms and conditions below the offer. Yes, they serve a legal purpose, but if they look like nothing more than a massive block of text, the recipient may be turned off entirely, and your mailer will end up in the trash.

Mistake: Not designing for the eye

Direct mail flyers need to be well-designed to be well-received by your potential customers. That means they should be appealing and stand out amongst the rest of your mail — no overtly clashing colors or crazy fonts. Keep it simple, keep it legible, but also make sure to keep it informative and exciting!

Mistake: Not using personalization in your flyer

Being able to incorporate personalization into your design and direct mail piece is key to the success of your campaign. Being able to say, “Hey John!”, instead of “Hey You!” when marketing to a prospect is much more impactful and will yield a higher response from your direct mail piece. You can even personalize the message, offer, or images to be more specific to the audience you are sending to, using multiple messages, offers, or images within the campaign.

Here are a few critical mistakes to avoid when designing and printing a direct mail advertisement.

Ultimately, designing an effective direct mail flyer comes down to creativity, simplicity, and transparency. For more information about graphic design and marketing solutions, contact Modern Mail and Print Solutions.[/caption]

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Debunking 3 Major Myths About the Modern Printing Industry

When it comes to marketing, too many people leave direct mail out of their plans. While social media can be a valuable part of a company’s marketing strategy, it can’t be the only means in which they market. Direct Mail Marketing is the only means that puts your marketing message into the hands of your prospect at the right time, making it the most valuable part of any marketing strategy. Not only does direct mail allow you to target who to send to, but it yields the best ROI out of any marketing strategy. So although many believe that because postage rates increase, printing is going to the way side, it’s not going to become obsolete any time soon.

Here are some other common myths about the modern printing industry…

Myth: Lost art with print ads.

Despite the fact that digital marketing is skyrocketing in popularity, people continue to enjoy reading printed content. And in many industries, direct mail marketing is still extremely popular as well (think retail, auto dealerships, and fundraising). In fact, thanks to low costs, direct mail marketing yields on average a 13-to-1 return on investment. That’s largely due to the fact that direct mail feels more personal than other forms of communication. Allowing you to not only personalize your message, but also specially target who you send your piece to.

Myth: Printing is harmful to the environment.

This was a very popular myth years ago, but many people still seem to think this way. The fact is, all paper materials are able to be recycled and used again, unlike many other materials. For example, recyclable paper can even be made into more paper. Plus, the majority of your commercial based paper has a recycled component. Also, most inks used on commercial presses are SOY based inks. Which makes them much more environmentally friendly. Ultimately, the development of the recycling technology has greatly decreased the carbon footprint of the overall paper manufacturing process.

Myth: Printed materials are impersonal.

Many people are quick to assume that a printed letter will always be less personal than, say, a handwritten letter, but that’s simply not the case. Variable Data Printing (VDP) allows you to easily customize your message for each individual recipient. The resulting product is certainly more personal than a spammy email blast. Rather than an one-message-fits-all TV or radio spot, VDP allows people to carefully craft their message to be specific to the recipient. Additionally, you can also design a beautiful background image or graphic to take the personalization one step further.

Ultimately, these are just a few myths about the printing industry. In fact, direct mail has made a huge comeback. While it’s true that digital marketing is gaining popularity, many people will always appreciate the personal touch that comes with direct mail marketing.

When we all spend hours staring at screens, there’s always going to be something special about a physical message you can hold.

For more information about Direct Mail Marketing in Tampa, contact Modern Mail and Print Solutions.

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