Don’t Dismiss It Just Yet – 3 Reasons To Consider Direct Mail Advertising

As many companies search for new ways to reach potential customers and prospects, the traditional methods of marketing are being replaced. They are replacing them with online advertisements and technology-based techniques with the thought that it is more cost effective and produces better results. Continue reading about direct mail advertising.

But, that isn’t entirely true. The truth is that Direct Mail is still the most consistently effective form of one on one advertising methods that businesses can use. Especially to get their message into a prospects hand. And the response rates on Direct Mail is consistently higher…Direct Mail response rates are on average at 3.7% (compared to .2% mobile, .1% email, .1% social media, and .02% internet display).

Not only does Direct Mail produce higher response rates, but it also yields, on average, a 13-to-1 return on investment.

Additional benefits of using Direct Mail advertising as a part of your marketing campaigns…

Highly Targeted Advertising

Direct Mail allows you to identify your specific type of prospect you want to do business with, and send your message to them. By looking at your current client base and identifying certain characteristics, direct mail providers can help you target those potential prospects in your geographical area that best looks like your current clients. Then you have the ability to tailor each mail campaign, message and offer for that specific audience. Customers can receive mail that only offers information that meets their specific individual needs and buying habits, increasing the likelihood of a purchase.

Personalized And Tangible

In addition to direct mail having the ability of providing more relevant information for the customer, direct mail pieces can be customized to include names and other personal information for the prospect. This information means that customers are more likely to see your mail piece and to read it, especially if the offer meets their needs and wants.

And since mail is tangible, they are holding it in their hands. The can feel it, and thus are more likely to keep it if they don’t have the immediate need. Customers often view things they can hold and feel as more reliable.

Cost Effective And Proven

Direct mail is incredibly cost effective when you view it from a return on investment comparison. You’re capable of sending out as little as 200 targeted mailers or hundreds of thousands. Utilizing printers with both digital and commercial printing presses allows you to get your direct mail easily and affordably. Plus, with bulk mailing capabilities there are tons of ways to save on postage costs to keep your mailings affordable.

Direct Mail has a deep history and a proven track record in marketing. The technique is established and widely used in the past. However, with new advancements and capabilities, response rates have increased over the recent years. There is sufficient data that exists to demonstrate its effectiveness.

These are just some of the benefits of working with printing companies to create ad campaigns with direct mail. If you have any questions regarding this method of advertising, please feel free to contact us at Modern Mail.

A Few Important Benefits of Direct Mail Marketing

Digital marketing might seem like the be-all, end-all in such a technical era, but the truth is that sometimes traditional methods can be effective, too. In fact, digital printing services and direct mail can be extremely beneficial to you in more ways than one! Here are just a few of the many benefits of direct mail marketing.

Benefits of Direct Mail Marketing

Highly Targeted

One of the biggest advantages of a direct mail marketing campaign is how targeted you can be with who you are sending to. As a business owner, you can use geospatial data to learn what your current customers and potential customers look like and are buying. Then you have the ability to send direct mail materials specifically to them…making your message 100% more relevant to their needs. When you’re working with online ads and social media, there’s no guarantee that you target audience will actually even see your advertisement.

Personalized Content

Getting your mail in the right person’s hands is only the first step of direct mail marketing. The ultimate goal is to connect with customers through the content you’re mailing them. A successful mail piece will have customers welcoming your services to their dinner table. Direct mail simply allows a greater physical connection than email, and it allows for even more customization in terms of layout, content and offer, allow your marketing piece to be more relevant to the recipient.

Flexible

One of the best things about a direct mail marketing campaign is how many options you have. If you’re looking to save some money, simple postcards will do the trick. Have a bigger budget? Maybe a personalized letter with a coupon offer inside is more your style. Depending on how much you want to spend on a campaign, the possibilities are practically endless.

Cost-Effective

Above all else, direct mail marketing campaigns are cost-effective and produce a higher Return on Investment. Direct Mail is the ideal marketing strategy for small businesses running marketing campaigns on a tight budget. Direct mail allows you to segment who you are sending to. Plus the marketing specially to those that will yield the highest responses. Commercial Mail houses can also help save tons of money on postage costs, driving expenses down and revenues up!

Direct mail marketing has some pretty impressive benefits. And considering that 66% of consumers are more likely to use a voucher if they have a physical copy, a direct mail marketing campaign may be a great project to get started on.