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5 Reasons Why Direct Mail Marketing Is Better Than Email Marketing

We live in a highly digital world, where social media reigns supreme and people are tied to their mobile devices more than ever. So would you believe that physical mail is one of the best forms of marketing right now?

Believe it.

direct mail vs email

Studies show that 41% of people in the United States are eager to check the mail each day. In fact, direct mail is better than e-mail in a lot of different ways.

Keep reading so that you can learn about the benefits of direct mail marketing, and why you should prioritize it over e-mail.

1. Direct Mail Gets Better Engagement

Engagement is the name of the game for any form of marketing that you look into.

This is one of the greatest benefits of direct mail since it gets better engagement than e-mail marketing. You can easily hit delete on an e-mail, but people interact with direct mail with more engagement since it’s a physical object.

You’ll love the engagement that you get when you also find ways to leverage it with your marketing campaigns.

2. People Value Tangible Keepsakes

Many people are choosing to go minimalist and decrease clutter in their lives right now – e-mail included. Throwing away something physical requires more of a decision.

In fact, in this day and age, people appreciate tangible keepsakes over digital communication. This gives direct mail more longevity since you can send out mailings that people can see every day, reminding them of your brand.

3. It Gives a More Personal Feel

Direct mail gets sent directly to your recipients’ homes — it doesn’t get more personal than that. This personal feel can reap huge rewards for you and build brand equity with your customers.

The trust that you build with direct marketing will keep paying off for the long term. Direct mail services companies will work to personalize every piece of e-mail so that you can build on this benefit.

4. You Don’t Need People to Opt-In

Direct mail is more likely to hit its target because there’s never a need for people to opt-in. As long as you have their mailing address, you can count on your mail hitting the mark.

This is one less barrier of entry that you need to worry about with this form of marketing.

5. Direct Mail Weeds Out the Competition

Finally, you’ll appreciate the fact that there’s far less competition right now with direct mail. Everyone is fighting for digital real estate at the moment, which opens the door for more opportunity with physical mail.

When there’s less noise to contend with, you’re far more likely to get the results that you’re looking for.

Embrace the Benefits of Direct Mail Marketing

These benefits of direct mail marketing will carry you far when you’re trying to enhance the reach of your brand and business. Now that you know more about email vs direct mail, it’s time to find the help of a company that can assist you.

Modern Mail & Print Solutions can help you out with whatever you need. Take time out to contact us on our website, or pick up the phone and dial 1(888)430-6245.

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How to Choose the Right Direct Mail Marketing Service for You

Direct mail marketing is an investment with a high ROI. Advertisers spend an average of $167 per potential customer and earn back $2,095 worth of purchases.

This method is one of the best ways to reach your customers because it’s more personalized. You’ll have 5-9 times higher response rates, 90% open rates, and 42% read rates.

Creating these campaigns is difficult without the right company to help you, so read on to learn how to find the best direct mail marketing service.

Reputation and Reputability

Get a clear sense of a direct mail company’s reputation before you even think of hiring them. Find examples of their past campaigns, ask for references, and look at reviews.

Services

There are several services you should look for from a direct mail marketing agency. They include in-house printing and designers and campaign tracking.

Printing and design are more about how your campaigns look, but finding out how successful they are is just as important.

76% of marketers fail to use behavioral data to guide their campaigns. This leaves them in the dark about whether their efforts are successful or if changes need to be made.

The company you choose should have everything you need for your campaign in one place, provide their services quickly, and always be ready to offer support and direct mail marketing tips.

Mailing List

70% of consumers find direct mail more personal than interacting online. This is a useful trend to take advantage of because it makes them feel more connected to and eager to buy from your brand.

The problem is that you can’t personalize your campaigns if you don’t know who or where your potential customers are. This is why direct mail marketing services should present you with a custom mailing list.  It should be catered to your campaign and full of leads in your area.

Find out how often the company updates its lists and check all the addresses it includes with the Post Office CASS and the NCOA or National Change of Address records.

Cost

Hiring a direct mail marketing service saves you money on postage because you can take advantage of their lower rates. Make sure the company you’ve chosen can give you these discounts.

There are other ways to save money using direct mail as well. Ask about any discounts on bulk orders, specific mail classes, or drop shipping.

There are also hidden costs to look out for. Get an itemized list of everything you’re paying for to ensure you’re not overcharged and save time during the bookkeeping process.

Working With the Best Direct Mail Marketing Service

A direct mail marketing service helps you take advantage of the benefits of direct mail, including personalization and higher response rates. This impact will only increase if you take the time to find the right one.

Look at their reputation, the services they offer, how they develop mailing lists, and how much they cost. These factors determine whether or not they can create an effective direct mail marketing campaign for you.

Modern Mail & Print Solutions is a direct mail marketing company with experience and proven results. Contact us today to learn how we can help your business.

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Top 5 Benefits of Direct Mail Advertising

Did you know there were 31.7 million small businesses in the US in 2021? How many of those companies could benefit from your services? The answer is probably a lot, and you need to let them know about your company and tell them why they should buy from you. A cost-effective way to do this is through direct mail marketing.

But, how can you be sure this is the right advertising channel for you? After all, you’re constantly bombarded with ads for digital marketing. The truth is that there are plenty of reasons why direct mail marketing is an excellent strategy that can provide a better return on investment than other less profitable advertising methods.

Read on to learn about the fantastic advantages of direct mail marketing.

1. Personalize Your Message

You can achieve a high level of personalization with a direct mail marketing campaign. When an envelope comes through a prospect’s door, they see that you know their name and have taken the time to send a letter offering them a service or product.

This can create a deeper connection than sending an email. With electronic communications, people may think you are only taking two minutes to spam thousands of consumers simultaneously over the internet.

2. Benefit from Less Competition

How many emails arrive in your inbox every day? Probably too many to read them properly. But, you have much less competition when you launch a direct mail campaign as your letter will be hand-delivered by a postal worker. It goes straight into the hands of a prospect, increasing your open rates.

3. Deliver a Lasting Document

Print marketing creates a physical document that people can keep. Even if your marketing material does not lead to an immediate sale, you may find a customer calls you at a later date because they have kept your letter in a desk drawer.

4. Perform Split Tests to Optimize Campaigns

You can optimize your campaigns to reduce direct mail advertising costs. For example, you could run two different campaigns side-by-side and analyze the results. When you determine which one was most effective, you can continue sending this type of content.

This is an excellent way to streamline your adverting techniques and receive an excellent return on your investment.

5. Enhance Your Marketing Campaigns

Direct mail marketing can complement and enhance your overall advertising strategy. In the modern era, a digital marketing strategy is important, but you can also run a direct mail promotional campaign at the same time to increase your company’s brand awareness and remain prominent in the minds of your customers.

Contact Modern Mail & Print Solutions Today

Modern Mail & Print Solutions is a market-leading direct mailing company with years of industry experience. We get to know our customers, taking the time to understand their needs before designing and implementing custom marketing campaigns for their business.

We take pride in our outstanding client retention rate and receiving the majority of our work from word-of-mouth referrals.

For a consultation and a free quote, contact the Modern Mail & Print Solutions team today.

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Digital vs Offset Printing With Modern Mail: Why Choose Offset?

Are you considering digital vs offset printing for your next order? The global commercial print market is valued at more than 411 billion dollars in 2020.

There’s a lot of printing to choose from. Making decisions is easier when you trust the business you are working with.

Are you looking for a direct mail service that will treat you like a partner?

Digital vs Offset Printing, What’s The Difference?

Digital printing uses toner or liquid inks to get the job done. It doesn’t use plates to transfer the ink onto the paper.

When you choose an offset printing press, your print job is made into a plate.  The ink is transferred from the plate onto a rubber sheet.  Then the rubber sheet is used to roll the ink onto your printing surface.

Size Matters

When you’re looking at large print runs, offset printing is a great option.  The more you print, the cheaper it gets. Even though the initial setup costs are higher, the larger run makes the cost worth it.

Digital printing is ideal for smaller runs because the setup costs are lower.

Let’s Get Personal With Digital Printing

Variable data jobs allow you to make a change on each piece you print.  That little change allows you to customize each piece with someone’s name or other personal information.

This option is available when you use digital printing.  It makes each piece unique, and it’s a great marketing tool. It can be used on labels or postcards, letters, or other documents.

Background images can be changed, or you can use different artwork for customers in different locations.

The Pros of Choosing Offset Printing

One of the main benefits of offset printing comes into play when you’re printing larger print runs.

It’s a more cost-effective way to go.  The more you print, the cheaper it gets when you’re looking at the cost per item.

When you’re using specialty colors and inks, offset printing machines are the best choice. It allows you more creativity as metallic and custom inks are available for use.

You can choose to print on larger sheets of paper when you’re using offset printing. Special papers or papers with a custom finish can be used as well.

Offset printing is generally considered to create a higher quality product.

Digital Printing Advantages

Sometimes you only have a small printing job. When you’re considering offset vs digital printing, it’s good to consider setup costs.

Digital printing is a good choice for small runs because the setup costs are lower. It’s great for variable data jobs.  The software can accommodate different addresses on each piece. That allows you to personalize each piece.

When you’re going with black and white, digital printing is the cheaper alternative.

This Business Partnership Will Support You

At Modern Mail, we are committed to helping your business grow.  Our professional staff is ready to fulfill all of your direct mail needs.

Bring us your ideas, and we will work with you to decide between digital vs offset printing. We will work within your budget while focusing on providing a quality solution for your business.

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What to Look For When Choosing Direct Mail Solutions

When it comes to marketing, it can feel like it’s so easy to go wrong. If your customers aren’t aware of you, they can’t buy from you. But how can you make sure they know who you are?

If your marketing efforts aren’t working well, consider direct mail printing. With the right direct mail solutions, you reach new customers and build awareness.

In this era of digital saturation, you can reach them using printed mail campaigns. Working with a direct mail company can give you an advantage over your competitors.

Wondering what you should know before sending a direct mail campaign? Keep reading to find out what you need to be aware of when it comes to direct mailing services.

Printing Options

You’ll want to make sure the direct mail company you’re working with has experience. They’ll need to be reliable. Ask to see direct mail examples from past campaigns.

Check the quality of the mailings. Many direct mail companies will offer design and high-quality printing services in-house.

Print materials create connections with potential customers. Your customers will appreciate the high-quality, personalized materials they receive from you.

Mailing List Quality

Check how targeted your mailing company is when it comes to its audience. You’ll want to make sure your mailings are arriving at the right doorsteps. That way you can build up positive associations with your brand.

Direct mail is an affordable way to raise awareness of your company. You can also use it to foster new connections and build up leads. But you’ll want to make sure the quality is acceptable as this is your chance to reach your new customers.

Ask the mailing company if they CASS certify their data. Run by the Post Office CASS certifications ensure the addresses are accurate.

Ask them how often they update their address lists. They should cross-check with the National Change of Address records. A reputable company with check their mailing lists against the NCOA regularly.

Speed and Tracking

Check with the company about how they plan to track the success of your direct mailing campaign. They may offer mail tracking options for you as well as other analytics.

You’ll also want to consider their timelines. When you’re choosing a company, look for one that works quickly.

It may be good to work with a company that offers its own printing services. In-house printing means they can rapidly produce high-quality mailings for you.

Choose the Right Direct Mail Solutions for Your Business

When you opt for direct mail solutions, you have the chance to win over new customers. Now you know a few of the things to be aware of before you choose which company you’d like to work with.

By keeping track of their quality and ways of working, you’ll be sure your direct mail campaign is a success.

Are you interested in learning more about how direct mail can benefit your business? At Modern Mail, we have years of experience partnering with businesses. Get in touch with us; we look forward to hearing from you!

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Direct Marketing Trends to Incorporate in the Coming Year

Are you looking to add a jolt of life to your next marketing campaign?

Marketing your business can feel like a complete shot in the dark if you don’t have a good plan in place. While digital marketing has grown in popularity and importance over the years, there’s still an important role to be played for direct marketing.

There’s something to be said for that little personal touch that direct marketing gives you. In this post, we’re going to discuss a few of the most important direct marketing trends to keep an eye on in 2021. If you can integrate a solid direct marketing campaign into your digital marketing ethos, then you’ll be off and running.

marketing trends

Targeting and Personalization

Direct marketing is a great way to accrue data about your customers and has been for a long time. The difference is that nowadays, we’ve got much better tools for obtaining and analyzing data. This allows us to target certain customers and personalize ads for their enjoyment, which is proven to boost customer response.

You always want your ads to hit home and achieve a level of efficiency. Integrate personalization into your direct marketing campaign by learning all there is to know about your customer base and use it to your advantage.

Eco-Friendly

Sustainability is important, especially when you’re talking about direct mail. More and more customers are eco-conscious and they’re not going to like seeing a direct mail postcard or pamphlet in their mailbox that isn’t made from recycled materials.

Furthermore, it’ll be wise to take a public stance on sustainability so that those same customers know that you’re making informed decisions about the materials you use.

Integration With Digital Marketing

There’s no reason why you can’t use both digital marketing and direct marketing as complementary advertising tools. In fact, if there isn’t some digital component on your direct mailers, like a QR code that brings customers to your website or your social media handles, then you’re going to miss out on a lot of customers.

Omnichannel marketing is how you make your business thrive these days. Coordinate your marketing message across multiple channels and you’ll see your campaign succeed.

Concise Copy

The more concise you can be in the copy of your direct mailers, the more effective they’ll become. Over the last 20 years, direct mail copy is over 60% shorter, resulting in more concise and direct, and thus more effective, messaging.

Go shorter all around; shorter sentences, fewer of them, shorter paragraphs, keeping important info in bullet points. These things all make your postcards more readable, which is always better for direct mail.

Keeping Up With Marketing Trends

At Modern Mail, our direct mail marketing service can help take your direct marketing to new heights. We’ll work with you to create the best strategy for your mailers so that you’re standing out from your competitors and effectively hitting your target market. With 40 years in the business, we’ve got a keen understanding of current and upcoming direct marketing trends, so we know we’re the best choice to help your business.

Visit our website to learn more about our company and our processes, then contact us to discuss your direct mail marketing needs.

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The Best Print Ad Campaigns of 2020 and 2021

The best thing you can do for your business is to make your marketing campaign stand out.

So how can you do that? It may be worth looking into direct mail marketing, a form of print advertisement. In a world over-saturated with digital ads, what’s a better way to stand out than to create print ad campaigns?

Whether your target market is B2C or B2B, using this strategy can help enormously. You might protest, “But customers get so much mail every day! How can we make sure our campaign catches their attention?”

print ad campaigns

Don’t worry, we’ve got your back. Continue reading for three of the best print ads of 2020 and 2021 that exemplify what a clever ad campaign looks like.

Three Stunning Print Ad Campaigns

So what makes a great print advertisement? The short answer is creativity. The slightly longer answer is personalized content that the consumer relates to in some way.

It comes as no surprise that some of the most successful print ads were created by companies with robust marketing departments, like Nestle, Nike, and the World Wildlife Fund (WWF). How can your business emulate their example? Read on to find out.

Nestle: Chunky Mail

This clever mailer by Nestle earned its spot as one of the award-winning print ads named by Design and Art Direction (D&AD).

Nestle created a personalized mailer for each targeted consumer. The mailer resembled a “Failure to Deliver” slip, citing the fact that that package was too “chunky” to fit in the mailbox. This was a clever play on words since the campaign was meant to advertise the Kit Kat Chunky!

The personalization and creativity of this ad couldn’t have worked better. The Kit Kat Chunky flew off the shelves, and Nestle enjoyed a hefty ROI from this clever campaign.

Nike: Stadium Shoe Box

Nike also employed a targeted marketing campaign. By targeting a select few customers, they were able to send limited edition shoeboxes to recipients. Each shoebox, when opened, resembled a stadium and even included sound chips emitting the sound of a cheering crowd.

The campaign was meant to encourage kids’ involvement in soccer, and it worked. The product, soccer shoes, saw a huge increase in sales.

WWF Earth Hour: Candle Box

WWF celebrated Earth Hour with an incredibly creative direct mail campaign. Their marketing department created black boxes (resembling buildings) encasing yellow candles. They strategically sent these mailers to CEOs of large businesses, encouraging them to turn off their lights for Earth Hour.

The campaign was wildly successful and resulted in a 260% increase in industry support for Earth Hour.

Creating Your Own Direct Mail Campaigns

If you’re looking to create print ad campaigns just as eye-catching as the ones we’ve just discussed, look no further. Modern Mail is happy to partner with your business to create the best advertisements possible.

When creating your print advertisements, don’t forget to implement the concepts Nestle, Nike, and WWF’s marketing teams used. A creative concept paired with a great distribution channel, like direct mail, can work wonders for your business. Check out Modern Mail’s direct mail marketing services to get started creating your own direct mail campaigns.

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What to Know Before Buying a List for Direct Mail Marketing

Did you know that there are lists of people specifically for direct mail marketing? If you’re looking to buy a marketing list, it’s important to do your research before purchasing one. It might seem convenient in the short term but could end up costing you more money and time in the long-run if not done right. This post will cover what to look out for when researching these list providers, so you don’t waste your money when you purchase a list for direct mail marketing.

  1. What is a direct mail marketing list?

All successful direct mail marketing campaigns start with a good targeted marking list.  Mailing lists for direct mail marketing campaigns are typically compiled databases of names, addresses and phone numbers compiled by List brokers based off characteristics of the consumer.  They can be determined by age, incomes, home value and many more demographic characteristics.  All these factors will help you end up with a high-quality distribution list which is key for the success of your campaign.

  1. Why buy a direct mail marketing list, and what are the advantages?

By purchasing targeted mailing lists, you help narrow down the universe you are sending to while increasing your chances of getting a higher response.  It’s the best way of targeting the type of prospects you want to do work with in the geographic areas you want to work in.

  1. How to choose a reputable company for your direct mail marketing list?

There are hundreds of companies out there that sell lists for direct mail marketing. How do you know which one to choose? We recommend you should find out how far back they do their National Change of Address (NCOA) of the mailing list and how frequently they update those records.  You don’t want to mail to outdated lists or those that don’t provide a CASS or NCOA on a purchase list.  When you are purchasing a demographic list, you’ll want to ask if they offer a guarantee on the accuracy of the list.  Working through your printing company to get a preferred list of vendors for marketing lists is another good way to ensure you are working with a refutable list company.

  1. What you should know before buying a direct mail marketing list

If unfamiliar with purchasing mailing lists, you will want to make sure you are asking the right questions before buying.  First, you’ll want to make sure you are getting what you are wanting…residential vs commercial;  Carrier route vs demographic…all very different lists with different costs associated.  Then you’ll want to make sure you find out if you are just renting the list for single usage or if you get the opportunity to use the list multiple times, as both types come with different costs and limitations.  You want to know how long the NCOA and CASS are good for or you could end up sending to an out dated list that won’t be as affective.  Asking the right questions can help you determine if you’ll be reaching the right audience for your direct mail marketing campaign.

  1. The benefits of purchasing a direct mail marketing list in your marketing efforts.

Purchasing a new targeted list gives you the opportunity to target new potential prospects and grow your businesses.  More importantly it allows you to target an audience you want to do business with in areas you are trying to attract new customers.

  1. Avoid this when buying or using a purchased direct mail marketing list.

When you don’t have a good direct mail list, your campaign can fail before it even starts and costs you hundreds or thousands of dollars.  Make sure any list you purchase is updated and certified.  Avoid any lists or vendors that will not CASS Certify the data they are selling you or provide you with an updated NCOA report.

For more information on marketing with print, pricing, or for help setting up campaigns, we would love to help. Also, if you’re a smaller printing shop looking to sub out some of your existing workloads, we can help with that too.

Whatever your printing or marketing needs are, contact us today. We’re standing by to bring your marketing to life!

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Considerations When Partnering With a Full Service Commercial Printing Company

Direct mail is more personal than digital interactions, according to 70% of consumers in America.

That’s why the top brands are still using Every Door Direct Mail (EDDM) marketing despite the popularity of online marketing. Your business, too, can benefit from adopting this strategy. All you need is to partner with the best commercial printing company.

This company will print bulk mail that you’ll use to promote your business. With so many companies offering these services, it is a hassle to identify the best one. You fear picking a terrible company that overcharges you and delivers inferior services.

Here, are the considerations when partnering with a full-service commercial printing company.

Scope of Services

When evaluating different commercial printing companies check the scope of services they offer. The idea is to check the value you’ll get from these services. The objective is to find a full-service company that’ll handle all the direct mailing work.

This company will print, fold and deliver the mail piece to its appropriate postal destinations. When you partner with our company, you can delegate all the direct mailing work to us. So you’ll free up time to attend to your other business functions, thereby promoting growth.

Communication Channels

Most of the direct mail marketing companies in Tampa lack the necessary communication channels. These companies are slow to respond to clients’ issues. Also, they struggle to update clients on the latest developments.

You can overcome all these struggles by dealing with our Tampa direct mail marketing company. Our firm understands that effective communication is a key pillar in all partnerships. We have a highly responsive support team that’ll respond to all your queries.

Our company strives to keep all our clients up to date on what’s happening. Through timely sharing of information, we understand your needs and strive to fulfill them.

Costs for the Services

It’ll be costly for your small business to purchase machines for bulk printing the direct mail marketing materials. That’s why you should choose to contact the best commercial printing company. You should request quotes from various companies in this industry to determine the best one.

To enjoy competitive rates, choose our commercial printing company in Tampa. We strive to offer affordable rates to businesses looking to take advantage of direct mail marketing. For the cost you incur, we’ll assure you of reliable bulk printing and direct mail services.

Take Advantage of Direct Mail Marketing By Choosing Our Commercial Printing Company

Print marketing helps build business credibility by inspiring trust in potential consumers. That’s why you should look for ways you can utilize direct mail marketing. It is, however, expensive for your business to get modern bulk printing machines.

To save money and get reliable services, reach out to our commercial printing company. We have a great in-house team that handles all the bulk printing work. Our target is to deliver excellent services that increase your brand awareness and boost sales.

Contact us today for all your commercial printing and direct mail needs.

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6 Common Print Marketing Mistakes and How to Avoid Them

6 Common Print Marketing Mistakes and How to Avoid Them

“Print marketing is dead!” Oh, really? Then, why do thousands of companies still send mailers every week?

Businesses just like yours are turning to print marketing to bring in more customers, and you should consider it too. Now, you can market with the same power as the big companies by putting print marketing to work.

That’s why we’re here to discuss 6 of the most popular print marketing mistakes we see from customers.

Keep reading below, and by the end of this article, you’ll be doing print marketing right and bringing more sales into your business.

1. Marketing Without Research

As we mentioned above, even the biggest companies still conduct market research. These companies budget it as a regular expense for their business.

Every month, or every quarter, these companies are constantly refining their target market. They do this to get the most “bang for their buck” when they spend marketing dollars.

Do your research on who wants your service or product, and have a target market or target customer in mind.

This will greatly improve the accuracy of your print marketing strategy. It will also help to keep print marketing costs as low as possible.

2. No Digital Option

Digital is the primary medium for communication these days. Give customers a way to communicate with you digitally.

There are several ways to do this. You can provide links to social accounts or your website URL.

You can even be as fancy as including a scannable QR code on your mailpiece or be as simple as just including an email address.

Whatever it is, give customers a digital option.

3. Too Much Artwork

Too much artwork in your design can make your mailpiece too busy.

You want things that are going to stand out, but if you get caught up using too many patterns, fonts, and images, your message is going to get lost.

This can result in a marketing piece that’s pretty, but not effective.

4. Using Stock Images

People can tell when you use stock images. Your customer can spot those cheesy stock “picture frame” photos from a mile away.

Use something unique that helps get your message across. You may have to pay a little bit more for production, but it will help you to get a higher response rate in the long run.

5. Not Proofreading

This seems like common sense, but it’s surprising how many of our customers skip this step.

In all honesty, we’ve been there before. You’re excited to start a new campaign and bring customers to your store or website. And in the rush to market to them, you forget some of the finer details.

Marketing with printing can be a big chunk of your marketing budget as it is, so you want to limit any extra expenses whenever you can.

When you think your mailpiece is finished, step away for a few minutes. Then come back and proofread before sending.

6. Doing It All Yourself

When you first start a business, money is tight. We understand. But, as the owner, there are certain things you shouldn’t be doing.

Printing your marketing is one of them.

In the very beginning, it may make sense to do the first couple of campaigns on your own. But once you start to bring in some revenue, that money should go right back into outsourcing your marketing.

That way you can focus on your strength: growing the business.

Print Marketing Mistakes in a Nutshell

Now you’re all set. Avoid these 6 print marketing mistakes and you’ll be well on your way to a successful first campaign.

For more information on marketing with print, pricing, or for help setting up campaigns, we’d love to help. Also, if you’re a smaller printing shop looking to sub out some of your existing workloads, we can help with that, too.

Whatever your printing needs, contact us today. We’re standing by to bring your marketing to life!

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