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4 Questions to Ask Before Hiring a Direct Mail Company

When you’re looking for a direct mail company to help you with your direct mail campaign, there are some things that you need to know beforehand. Below you’re going to find some questions that you can ask before entering into a contract with a company.

For everything that you need to know, we encourage you to read this guide from start to finish.

1. What Services Do You Offer?

The direct mail company you hire must have other services they offer you. If you need help in other areas of your business marketing plan, you’ll be able to use the same company.

Versus having to find multiple companies to satisfy the needs of your business. When you choose a direct mail company, you’ll be able to access an abundance of resources that you may not have access to if they weren’t offered by this particular company.

2. Why Should I Hire You?

Before you hire a company, you must know what they can do and how they’ll help you improve your direct mail campaign. What makes them stand out from any of the other direct mail companies that could be of service to you and your business.

One of the ways that you can assess what they can do for you is to ask them to provide you with references and reviews. You’ll be able to look over the testimonials provided by businesses they’ve worked with in the past.

It’ll give you better insight into how they work and help you decide when it comes to hiring them. If they aren’t able to provide you with reviews or blatantly refuse, you may want to consider working with another company.

3. Will We Get Discounts Working With You?

In some cases, you may find that by working with a specific company you can get discounts in other areas. These discounts are important because they can help you save costs and use that to pay for other services offered by the direct mail company.

People who work closely with the direct mail companies may provide you with a discount for things. For example, this might include receiving a bulk discount with a large order. In other words, the larger the volume, the larger the discount.

There is a common rule with price breaks when it comes to printing. Print runs generally break at 250, 500, 1,000, 2,500, 5,000, 10,000 copies and so on. While you may only want 1,000 quantity, if you get 2,500 you may receive a price break.

This general rule applies to not only printing, but also with envelopes and postage. When conducting research for your campaign, work with your direct mail representative to get you estimates on your minimum and maximum quantity so you can understand the price breaks for your specific needs.

You can also save some money on what type of class mail your sending your campaign through. For example, first-class mail is more expensive but will be delivered faster, while standard is cheaper and more for ads and mass communication. There is also postal drop shipping which is a way to exchange dropping your mail further downstream into the postal system for additional postage discounts.

4. What’s Included In the Cost?

Before signing any contracts, you must understand what you’re paying for. Knowing what you’re paying for will keep you from being surprised by things in the future.

And having an itemized list of the things included in the costs will be beneficial for bookkeeping.

Hiring a Direct Mail Company

When it comes to hiring, all of the questioned listed above should be answered before you sign a contract. It will allow you to understand everything about the company before engaging in a business relationship.

If you’re looking for a reliable business and can answer the questions you need to ask, contact us here at Modern Mail & Prints. Let us help you achieve the results that you desire.

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Reach Out! How to Assemble a Custom Mailing List for Your Business

Reach Out! How to Assemble a Custom Mailing List for Your Business

Direct mail is still thriving. Around 40% of consumers shop with a business for the first time due to a direct mail campaign.

Direct mail campaigns work best when you’re reaching your targeted demographic. Communicating with your preferred audience involves crafting a custom mailing list.

Engaging your ideal audience is one of the most efficient ways to gain more customers. Read on to learn about the benefits of creating a custom mailing list and how to create one.

How to Make a Custom Mailing List

A successful direct mail marketing campaign involves finding your ideal customers and creating a custom mailing list.

Custom mailing lists consist of demographic data. This demographic data commonly targets a recipient’s location, age, and gender. You can also target your customers based on their income, occupation, net worth, and more.

Targeting gets even more niche if needed. Some businesses may opt to target customers who have recently moved into the neighborhood. Targeting new movers with incentives is an effective way to gain those new residents as customers.

Another way to target customers is to lean into the products you sell. For example, an outdoor gear shop may want to target consumers with hobbies such as hiking, running, or camping. Consumers with these hobbies are more likely to respond positively to that shop’s direct mail.

Getting this data requires access to databases that log demographics. Luckily, you don’t have to curate a custom mailing list all on your own. With professional custom mailing list services dedicated to crafting the best targeted list for your business, gaining more customers is easier than ever.

Benefits of a Custom Mailing List

Custom mailing lists reach the customers that are likely to be returning customers. By targeting demographic data, direct mail engagement increases. There are a few key benefits to implementing custom mailing lists in your direct mail campaigns.

Audience Targeting

As we mentioned earlier, targeting by demographic data ensures your campaign is reaching your ideal audience. By aiming your campaign towards an audience who is in the right demographic for your products or services, your campaign will be more successful.

Cost-Effective

Custom mailing lists help save you money in the long run.

By targeting your ideal audience, you’re more likely to gain them as customers. A campaign strategy that does not target ideal customers is more costly and has less ROI (return-on-investment). Direct mail is also more cost-effective than email since around 90% of mail gets opened and less than 30% of emails get opened.

Reduced Waste

Targeted campaigns send fewer direct mail records since the audience is carefully curated. This guarantees less wastage, as your mailers are reaching an audience who is less likely to throw away or ignore it. This also helps curb excessive wastage, which is good for your budget and the environment.

Brand Awareness

Even if you reach your ideal audience and they don’t visit your shop right away, you helped create brand awareness for your business. Especially with creative direct mail campaigns, your advertisement will still impact your audience and build brand value.

Reach the Right Mailbox

By creating a custom mailing list for your business, you’re likely to get more customers who are genuinely interested in your products or services.

Ready to kick start your direct mail or business marketing needs? Feel free to contact us for a consultation—we’re here to help.

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3 Reasons You Need Complete Marketing Solutions for Greater Impact

3 Reasons You Need Complete Marketing Solutions for Greater Impact

Are you taking advantage of complete marketing solutions for your business? To take your business to the next level, make sure that you have all your marketing bases covered. Combining print marketing with your digital marketing methods is a great way to reach a variety of potential customers.

If you’re not already using print marketing for your business, keep reading to learn why you should. There are so many benefits that come with this marketing solution that can grow your customer base and boost your profits this year and beyond.

1. Tangible Advertisement

Unlike digital advertisements that go away in minutes and are likely to be forgotten, print marketing is a tangible item. Whereas an online advertisement can only be seen, print marketing can be held or touched.

This allows for an item a potential client or customer can refer back to when they’re in need of your products or services. Additionally, the quality of your printed material speaks to the quality of your business.

Allowing your customers to have an on and offline journey with your company is especially important for a brick and mortar storefront. With industries like hospitality or tourism, giving audiences a physical advertisement will make things easier for them. This will save them time from researching your products or services on the internet.

2. Build Brand Authority

Print marketing offers a great way to build trust behind your company. Online advertisements often come off as spammy, and some may avoid clicking ads in hopes to avoid viruses. Professional print marketing lets people know you are a real company, which builds brand authority.

Adding print to your marketing plan helps to solidify your company with a concrete medium. With print marketing, you have the room to highlight important qualities of your business. This allows for an easy to read advertising format that lets you set the tone of what your company has to offer.

3. Reach Your Target Market

When using print marketing, you can work to reach your target audience by leveraging data and demographics. Through research, you can figure out print solutions that will best work for your ideal customer.

For example, you can figure out a publication that your target audience would be most likely to read. You can then work to get a print advertisement published there.

If you’re printing promotional fliers, you can add them to mailers in an area where your target audience’s demographic is prevalent. This allows you to strategically plant your advertisement in the right place at the right time, in front of your ideal audience.

Grow Your Business With Complete Marketing Solutions

By making sure that your business has the best complete marketing solutions, you can rest assured that you are increasing visibility amongst wider audiences.

Lastly, make sure that you incorporate print marketing into your marketing plan and budget to get all the benefits this solution has to offer. With tons of different print mediums available, there are advertisement opportunities for every industry.

Are you ready to take your business to the next level with professional full-service print solutions? Above all, contact us today to request a quote and get started.

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What’s The Best Printer For A Small Business’ Direct Mail Campaign

What’s The Best Printer For A Small Business’ Direct Mail Campaign

Having a direct mail marketing strategy can help expand your reach and increase customers to your business. If done correctly, it can play a crucial part in your company. With that being said, then finding the right printer is important to say the least. Before you begin, you should ask what is the best printer for a small business to work with and go from there.

But you can’t just go to any printer for your marketing needs. We’re here to help you with this process. So keep reading to learn how to find the right printer for you!

Direct Mail Marketing

Direct mail marketing involves sending promotional materials to prospective consumers through the mail.

Businesses across all industries utilize direct mail marketing. They do this as a way to increase awareness about their services and generate new business leads. For example, these materials include postcards, catalogs, and letters to get messages out to the public. Most of the time, direct mail marketing is a specific offer or promotion to get your audience to respond.

Direct mail marketing is a cost-effective option for all businesses. In fact, it will generate a high ROI if done correctly.  It’s a great tactic for businesses with smaller budgets to consider when developing their marketing strategy. Direct Mail is the best marketing vehicle to get your company’s message in your target audiences hands at the right time, with the right offer.

But there are a few steps to go through before it can be implemented and executed correctly.  

Research

Before getting started, it’s important to research a few printers in your area. Take into account how many services they provide and if they have any specialties that you can take advantage of.  Understand that not all printers are the same and most don’t offer mail services in-house. So, you’ll want to first make sure they provide everything that you are looking for before making any commitments.

When researching printers, be very thorough. Doing everything online might be easy at first but you will miss out on the customer service and advice that most businesses need.  Keep in mind, you are looking for a partner when it comes to your marketing. A partner who is able to help you navigate the complexity of the mail world and make sure your direct mail stands out and gets a response. Making a long-term relationship with your direct mail company will go a long way for ease of use. Plus, it will ultimately save you money!

Budget

As with anything, it’s important to consider your budget. Ensure you are aware of all the costs associated with your direct mail before making any decisions. Get the estimates and ask yourself if this is realistic for your business needs and if it’s sustainable to do multiple times.

Make sure you get all the costs involved and ask the questions where price breaks start for both printing and postage. Knowing all the ins and outs of the job is very important to ensure you make the best decision possible. We want you to get the best bang for your dollar.

What Is the Best Printer for a Small Business?

This answer is going to be unique to your business needs so there’s no “one size fits all option.” However, there are a few uniformed steps that each business can take when deciding.

When looking into what is the best printer for a small business there are a few important factors that should be taken into consideration. These factors are affordability, direct mail marketing, and other marketing services.

Print companies that provide a large variety of options are best because you have the flexibility to change your strategy at any time. Plus, you don’t need to worry about finding a new printer. It allows you to be flexible and have an open canvas to create a campaign that best suits your needs instead of making you conform to what everyone else is doing.

So, before making your decision on what is the best printer for your small business, you’ll want to take your time and do your research. You’re not only choosing how you’ll be spreading awareness about your company, but you’re also choosing a business partner. An important partner who is producing a product that is representing your image to the public.

Are you ready to start incorporating direct mail into your marketing initiative or simply want to take your printing to the next level? Find out more about our services and why companies continue to choose us for their commercial printing and marketing services.

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How to Choose Flyer Fonts That Will Best Represent Your Business

How to Choose Flyer Fonts That Will Best Represent Your Business

The fonts you choose for your website, newsletters, and direct mail campaigns say a lot about your business. Even if consumers don’t know that consciously, they are getting a sense of who you are as a company from your flyer fonts.

But with the thousands of flyer font options out there, how can you choose the right one for your business?

Read on to discover the top tips for choosing flyer fonts.

Start by Thinking About Your Brand

The first step of how to choose flyer fonts is actually to think of some words that represent your brand.

Maybe you are bold, daring, and cutting-edge. Or perhaps your business is youthful, energetic, and fresh. You might be informative, professional, and knowledgeable.

Whatever words you feel capture the essence of your firm, apply those when selecting fonts. Look for fonts that look like those descriptive words.

By doing so, you will be able to choose flyer font options that are in line with the image you want to convey.

Consider the Images

It’s impossible to choose the perfect flyer fonts without thinking about the images.

When you choose fonts you should already have a layout or at least the general idea of what visual elements you will use.

Thinking about fonts in relation to images helps to ensure that your flyer isn’t jarring or incongruous.

It’s wise to have a sense of the images before trying to find a font so that you can make sure they play well together.

Focus on Legibility

There are millions of flyer font options out there. Yet, one of the top considerations you must think about is how easy it is for readers to interpret the words.

Flyers are meant to be understood instantly. If your reader has to work to figure out what the text says, that’s a huge problem. Most people won’t bother reading and your flyer won’t have the impact you hoped for with your direct mail campaign.

Also, keep in mind that some of your readers might have differing abilities. Excessively curly fonts are difficult for people with dyslexia or vision impairments to decipher.

So, prioritize legibility over fancy or intricate fonts. You can still be unique and get your message across but never at the cost of readability.

Be Consistent

As much as might love five different fonts, do not use them all on one document.

Font consistency is vital in order to make your flyer seem cohesive and harmonious.

Even if you have different levels of headers, the fonts should be consistent.

That doesn’t mean you can only use one font. But, best print practices suggest no more than three fonts.

Consistent use of fonts makes your flyer’s focus on your content. (And that’s what it should be about.

Implement These Tips for Impactful Flyer Fonts

There you have it! A fail-proof way to ensure that your flyer fonts are impactful and successful.

At  Modern Mail & Print Solutions, we believe that customers should be treated like family. Contact us today to discuss your business needs.

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Best Solution: 4 Reasons Marketing Your Small Business Is Important

Best Solution: 4 Reasons Marketing Your Small Business Is Important

Did you know that up to 90% of direct mail gets opened? Direct mail is one of many forms of marketing for your business. Why is marketing your small business important? What ways can your business grow from employing marketing efforts? Where does your business see the most marketing success?

Keep reading to learn more about the importance of marketing your business.

1. Engaging Customers

Engaging customers is important when marketing your business. One way to do this is to utilize social media channels to connect with your customers. By starting a conversation here, you can market without worrying about high costs.

One example of this is user-generated content being used to market your product or service. This marketing is formed by asking your customers to promote your business by using specific hashtags or sharing their content. This form of marketing allows your business to spread through each customer’s social network.

Engaging customers is important throughout the sales cycle, from initial contact to creating repeat business in the future.

2. Communication

Communication is important when marketing your business. If you can communicate well as a company, it will not only help you attract customers but also people that want to work for you that align with your vision.

Direct mail marketing can be used to increase consumer awareness while communicating details about your business. If you are able to deliver the right message or offer to interested prospects, you can achieve a high response rate.

The ability to personalize the content and deliver it in a cost-effective way is a benefit of using this form of marketing. Consider partnering with a reliable direct mail marketing company such as Modern Mail and Printing Solutions. We have a broad range of marketing solutions and direct mail strategies you can choose from. We can help increase your communication. Start a personal relationship with our partnership.

The goal of communication in marketing is creating brand awareness for your business so that potential customers can become familiar with who you are and how you can help them. In order to have continued success in creating this awareness, your company must do research on the different demographic groups and find out who your target customer is.

3. Sales: The Highest Importance of Marketing Your Business

Sales. Revenue. Profit.

Your business needs to be making sales in order to continue functioning and marketing helps get you in front of potential customers. Imagine if a company never advertised anywhere and called a list of random people to sell their product. It would be very difficult for them to sell something that the customers have never been introduced to.

Effective marketing will bring in more potential customers and increase the chances of successful sales in the future. Think of marketing as a conversation starter for a salesperson.

Marketing pieces that have a clear call-to-action can create new inbound leads for a business. This is very important because your business will not be spending time and money calling on people who have not expressed interest in your product or service.

4. Choose a Quality Direct Mail Printer

When looking for a company to fulfill your direct mail and marketing needs, there are some key questions to consider. For example, does the printer work on your project in house? Or do they outsource the work? Another key question to ask is if they have mailing capabilities in house? Another one is, what is the scoop of their work?

Choosing a printer that has the ability to do both large runs and small runs gives you flexibility with your project. In other words, you can do small targeted mailers and large blanket campaigns. Depending on your needs, finding a partner that has the ability to do both offset print runs and digital print runs is another benefit.

Contact Us Today

Please contact us today for help with marketing your business. We recognize the importance of marketing your business and are here to help you. Check out our blog for more articles about the importance of marketing your business. We have a full service mailing house to fulfill your direct mail and marketing needs.

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Marketing Your Business with Direct Mail: 4 Steps for Success

Marketing Your Business with Direct Mail: 4 Steps for Success

When many business owners delegate their time to different aspects of owning and operating a business, it can be a difficult task for them to design a successful direct mail marketing campaign. Although it may seem simple, there are many factors to take into account to ensure steps for success.

Companies can run effective and targeted direct marketing campaigns at a fraction of the cost of broadcast advertising. A targeted direct marketing campaign will also give you a better understanding of how your customers respond to the products or services you offer.

Continue reading to learn how to create a direct mail marketing campaign that lead to conversions.

4 Steps for Success with a Direct Mail Marketing Campaign:

1.   Conduct Research

The First step in any successful direct mail campaign is to know your customer. Your best prospects will look like your current customers. You might be able to work with a larger range of prospects but in direct mail, you want to focus on your best type of customer. So you need to ask yourself; what does my customer look like? Where do they live? What products do they buy and how frequently? All of these are great questions that you should know going into your direct mail campaign so that your marketing efforts are focused towards your best customer.

Most businesses fail to realize that simple point and waste tons of money trying to find a needle in a haystack by marketing to everyone they think could use their service. The best way to find new prospects is to target those that most look like your current ones. So figure out where your clients are located, what they look like and what products they respond to. Then build your direct mail campaign focused towards that.

 

2.   Buy a Mailing List

Once you’ve figured out what your ideal customer looks like, you have to locate them. Working with a mailing list company will allow you to identify those top prospects and purchase a targeted mailing list. The Mailing list will become the most important part of your direct mail campaign because marketing to the wrong person can cost you thousands of dollars.

There are tons of lists out there and finding the right list can be frustrating at times, so we encourage you to work with direct mailing list specialist to ensure you are targeting the right prospects. Attaining an up to date mailing list is crucial for the success of your campaign.

3.   Create the Direct Mail Piece

Now that you know your customer and have the right mailing list, you need to create a direct mail piece that will get their attention. Make sure your design represents your brand and is relevant to your target market. Choosing a design and messaging for the right audience can make or break your response rates, which is why you need an expert like Modern Mail and Printing Solutions who’s familiar with all the underlying factors.

When thinking of your creative, be consistent with your company brand and other marketing collateral you have used to build on your brand awareness.  The more that prospects see your name and message, the more they will know what it is you do and offer, so staying consistent with your Brand is very important. Highlight the services that are most relevant to your audience and put forth a strong offer/call to action that will impel your prospect to respond now and not later.

4.   Track your Response

One of the biggest benefits to a direct mail campaign is the ability to effectively track your response rates. By including ways to measure your response rates with your direct mail it will allow you to know what is working and what isn’t. Tracking allows you to test different offers, images and messaging within your campaign so that you can make adjustments before sending it a second time.

Using direct-in-dial phone numbers, Personalized URLs and Promo Codes allows the business owners to evaluate the effectiveness of a direct mail program and make adjustments where needed. Without putting measurables in place, businesses can spend lots of money on mailing list and marketing services that aren’t successful. By taking the time to implement some tracking on your direct mail, it will help you identify which customers are most likely to need your services, your efforts can be focused where they stand the greatest chance of success.

Modern Mail & Print Solutions offers an effective marketing strategy that is affordable for both large and small businesses. We have a wide range of direct mail products and services to help you. Contact us if you would like to get started with marketing your business with direct mail.

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Cost Effective Solutions for Your Business: 3 to Consider from COVID-19

Cost Effective Solutions for Your Business: 3 to Consider from COVID-19

Since many of us are still experiencing the impacts of COVID-19, we are writing this article for you to learn about cost effective solutions to consider applying to your business. The solutions mentioned in this article are to help businesses get back on their feet effectively and on budget.

In fact, recent research suggests 29% of businesses have experienced a decrease in sales from COVID-19. As unfortunate as that is, we are here to help you increase your sales with cost effective solutions. Continue reading to learn three marketing solutions to consider if your struggling from COVID-19.

3 Cost Effective Solutions:

  1. Direct Mail Marketing

One of the most cost effective, high ROI solutions is to implement a direct mail marketing campaign. In fact, research indicates that postal marketing is one of the most effective forms of direct marketing for small and medium-sized enterprises.

With 9 out of 10 people opening their direct mail, this is one of the best ways to attract potential buyers. This form of marketing can turn people into potential customers if electronic ads miss them completely.

Even if they did see an electronic ad and receive a direct mail piece, that’s even more touch points your brand is making with your audience. Think of it like this: the more times people recognize your brand, the better the chance they would remember your company’s name and buy from you.

  1. Social Media

Social media and digital content marketing can be paired with direct mail for a seamless customer journey. Plus, social media is completely free!

When thinking of your social media content, integrate it with your website and direct mail strategy. Integrating them together will enable your target audience to connect more easily with your business.

When writing your social media content, draft about a month at a time so you can automatically let your social media schedule run while you run your business.

  1. Offer Promotions & Special Offers

The last cost effective solution to consider is to offer promotions and special offers to your target audience. We recommend sending customers and potential customers coupons and special offers from your company.

Your marketing campaigns should aim to reach and even expand your business’s customer base, and direct mail can help you do just that by luring you with deals and discounts.

Stay in touch with your direct marketing clients by promoting special offers, promotions and events and informing them about other services. Direct marketing companies, such as Modern Mail and Printing Solutions can help you make a list to reach potential customers who are good targets for your product or service.

Time to Get Going

Now that you know some cost effective solutions and what they can do for you, you are ready. Let’s start implementing them into your business. We will be more than happy to help you get going and back on your feet from COVID-19.

Hungry for more about how to meet your mailing and printing needs and then some? Check out what services we can offer you.

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Postcard Font 101: How to Choose a Great Font for Business Postcards

Postcard Font 101: How to Choose a Great Font for Business Postcards

According to small business experts, direct mail marketing is a highly valuable (and often overlooked) marketing strategy with a strong ROI.

Direct mail marketing is personal, cost-effective, and flexible. Plus, tracking the results of your direct mail campaign is as simple as including a unique promo code or coupon that is only attainable through the mail.

Just like in digital marketing, design choices are important to the success of your direct mail marketing. That’s why we’re offering design tips that our printing service can bring to life.

Read on to learn about choosing the perfect postcard font for your next direct mail campaign.

Why Does Postcard Font Matter?

It may seem silly to put so much thought into your postcard font, but the truth is that different fonts convey different meanings and have a psychological impact. In fact, there is a whole line of business psychology devoted to the world of typography!

Your objective, when choosing a font, is three-fold. First, you need to grab your viewer’s attention. Then, you want to convey that you are professional and that you understand your niche.

Selecting a font is a tricky business. A recent study found that if a font is too legible, it can lessen the chances that the viewer will retain the information. However, if it’s too muddled or difficult to read, the viewer will quickly give up.

How do you achieve this perfect balance? Let’s take a look at the best—and the worst—fonts you can use on your business postcards.

The Best Postcard Fonts for Any Business

Three of the best fonts to use for your direct mail postcards are Century Gothic, Verdana, and Helvetica. Here they are as examples:

What do these fonts have in common? As you can see, they’re bold and spaced out enough that the digital printer will have no trouble recreating them on paper. Plus, they’ve been used by some of the biggest brands in the country, making them recognizable to viewers who may take comfort in this familiarity.

Not sure where you’ve seen them? Microsoft uses Helvetica, to give you one key example from a successful brand:

Three Fonts to Always Avoid

Postcards are typically 4 inches by 6 inches, which means you need to get your message across in a concise manner. Using a font that resembles cursive or any other old-fashioned typography isn’t going to do you any favors!

As you can see, cursive is slightly hard to read from the above Cassandra example.

We also don’t recommend using a font that is thick or uses wide letters such as Hellenic wide font. Not only will this take up valuable real estate on your postcard but it may look a tad overwhelming or off-putting to your viewers.

Finally, if there’s one font that has become outdated, that’s Comic Sans. Most people feel that Comic Sans is no longer professional and gives off an almost childlike vibe. That being said, it could still work well for any businesses that are kid-oriented—but not for others!

Quality Matters

Once you’ve chosen your direct mail design, down to the postcard font and finishing touches, it’s important to find a printing service that produces high-quality work. If you can find one that also offers mailing services, you’re in great shape!

If you’re in Tampa, Florida, consider Modern Mail & Print Solutions for your printing and mailing needs! Contact us today to find out more about how our business can help boost your business.

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5 Reasons to Use Direct Mail Marketing During a Pandemic

5 Reasons to Use Direct Mail Marketing During a Pandemic

As you already know, Coronavirus (COVID-19) has shifted the way many businesses operate. Across the world, many consumers are unaware of how local businesses are managing this “new normal”. Continue reading to learn five reasons to consider direct mail marketing during a pandemic.

Like most of us, you might be wondering the status of your favorite store, gym or go-to restaurant. For example, you want to know whether or not these stores are open to the public yet, what the new regulations are and how businesses are keeping you safe.

As a business owner, you can answer these many questions with a simple direct mail marketing campaign. Let’s discuss what else you can do with direct mail marketing during a pandemic.

  1. Informs Your Target Audience

Consider direct mail marketing during these challenging times to keep your target audience informed about your business. If you can’t recall if your favorite store is open yet, how would your audience know if your store is open? Through a direct mail marketing campaign!

As an experienced direct mail marketer, we suggest sending out postcards which informs your target audience about the status of your business. In addition, include the many ways in which you are keeping your consumers safe during a pandemic.

It’s better to address any changes to your business directly to your audience, rather than them having to find out elsewhere.

  1. Americans Prefer Receiving Direct Mail

Why else should you use direct mailing in a pandemic? It might surprise you to learn that almost three-quarters of Americans prefer to receive brand communications by mail.

There’s something exciting about receiving mail addressed to you. This is becoming even more true in an age where it’s much faster and easier to send an email. Plus, the United States Post Office is a federally run, essential business which will not stop for anything including COVID-19.

Direct marketing mail tells the recipient that they matter to your business. They matter so much, you’re willing to spend money on paper, ink, and postage to reach them.

After all, you might experience a higher response rate than normal due to the recent stay at home orders. Which leads me to my next point…

  1. Direct Mail Has A Higher Response Rate

Another reason to use direct mail marketing is due to the higher response rate.

This may be due to several factors. The first is that people are more likely to look at the mail they receive. Direct mail also hangs around houses for more than two weeks, on average.

That gives people time to look at an offer a few times. In fact, emails may end up in the spam folder, never get opened or get lost in the mix.

The fact that people are happy to receive personalized direct mail may also play a role. Whatever the reason, people are more likely to respond to a direct mail marketing campaign.

  1. Keeps Your Brand at the Forefront of Buyer’s Minds

Not every business will take advantage of direct mail marketing during a pandemic. However, those that do will maintain brand awareness.

Direct mail marketing is both measurable and capable of maintaining a brand’s image. Consider implementing a direct mail marketing strategy to keep your brand at the forefront of your buyer’s minds.

If you don’t use direct mail marketing, your audience may forget about your business and go for one of your competitors instead.

  1. Direct Mail Makes Your Money Go Farther

Last but not least, direct mail marketing has one of the best ROIs of almost all marketing channels. Even if it seems expensive at first glance, you know it’s going to pay off especially during a pandemic.

Direct mail marketing doesn’t need to break the bank to be effective, though. With the right team behind you, you’ll be able to put together a campaign that’s both effective and budget-friendly.

Add Direct Mail To Your Marketing Mix

Not sure where to get started with a direct mail marketing strategy? It’s time to get in touch with the experts and discover what direct mail can do for your business.

We will be happy to work with you during these challenging times.

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