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Combining Digital and Print: Your Guide to Integrated Direct Marketing

Combining Digital and Print: Your Guide to Integrated Direct Marketing

Customers are more demanding than ever. For marketers and business owners, it may feel like you’re expected to read minds.

You have to create the right marketing messages, deliver them to the right person, through the right medium. That can feel like an impossible task, but it is possible with an integrated marketing campaign.

Integrated campaigns combine the print and digital worlds to create maximum impact and ROI.

Are you ready to learn more about creating an integrated direct marketing campaign?

Let’s get started!

1. Use Your Direct Mail Piece to Get Attention

When you create an integrated direct mail campaign, you need to plan out a customer journey. You move them from first becoming aware of your company to the point where they’re ready to take action.

Your direct mail piece can the place to generate awareness. It has to be designed to capture attention. You should have a strong headline, a clean design, and have text to support the headline.

2. Give People a Reason to Go to Your Website

The most important thing on your direct mail piece is the call to action. Without the call to action, your mail recipients won’t know the next step in the journey.

Some people may visit your website out of curiosity or to learn more about your company. With a specific call to action, you’re directing people to take action by visiting a landing page

Instead, you can give them a reason to visit your website. You can offer a free guide or an online quote. That can help you build your email list and tell people what your company is about.

3. Create a Retargeting Campaign

This is the point when your marketing campaign truly becomes integrated. You can place a tracking cookie on your website or landing page. Once people visit your website, the tracking cookie can be used to deliver display ads or ads on Facebook.

That ad can bring them back to your site, which can increase your chances to convert them. This ensures that the people who visit your site without taking action still have your brand in front of them.

4. Repeat the Process

Your strategy shouldn’t depend on only one direct mail piece to make an impact. It takes a sustained effort over time to get the best results.

You need to plan your direct mail campaign to last over multiple mailings. That will increase the traffic to your landing page and increase conversions.

Integrated Direct Marketing Campaigns Work

You need to reach your customers where they are with your marketing messages. You have to reach them through online and offline means.

An integrated direct marketing campaign can bridge the gap between digital and print. These campaigns can be created to deliver your brand message multiple times in a variety of ways. It’s a way to expand your brand without investing in pricey forms of advertising.

These campaigns can increase conversions and deliver ROI. Contact us today to find out how you can start your direct mail campaign.

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Which of These Direct Mail Sizes Is Right for Your Campaign?

Which of These Direct Mail Sizes Is Right for Your Campaign?

A successful direct mail campaign requires a lot of decisions. From choosing the right colors to the content and the right package size, the combination of details can make or break your campaign.

Different paper and envelope sizes can communicate different things to your audience. Understanding standard sizes and how letters and envelopes best fit together can also save you some money on your campaign. Before you put the pieces of your next mailing together, keep reading to learn more about direct mail sizes.

Small But Mighty

One of the simplest direct mailings to create is the USPS postcard size mailer. With minimal space and weight, a postcard mailing is easy to create and inexpensive to mail. To get the best pricing for a postcard mailing, make sure your design fits the post office specifications for machinable processing and presort pricing.

Postcards should be no more than 4-1/2 x 6 inches, and they can be no smaller than 3-1/2 by 5 inches. Use a postcard to send a quick update or special offer to your list.

Say More With a Letter

Many direct mail campaigns include an outer envelope and a letter. Depending on the response you want from the mailings, you could also include a return envelope. A letter-sized mailing gives you more space to speak to your customers. Tell a story or include a flier that offers more space for details and graphics than you can get from a postcard-sized mailing.

The post office has specifications for letter sizes, too. A Number 10 envelope is one of the most common sizes for mailing letters. It’s machinable and works with first-class, third-class, or presort mailing options. To help make sure more of your letters arrive in mailboxes, follow the USPS guides for different letter sizes and specifications.

Remember that weight matters, too. To save money on postage, keep your letters under an ounce. When your package weighs more than an ounce, you pay a higher postage rate.

Bigger Isn’t Always Better

Sometimes it pays off to make an impression with a larger, flat mailing. A 9×12 mailing is impressive and stands out from smaller pieces of mail in a mailbox. However, the larger the flat size of your mailing, the more expensive it is to print and mail.

Make sure you have the budget to create a more significant mail piece, including higher costs for large envelope postage. Choose the right audience to receive this kind of unique, high-end mailing. High-end customers or donors might take notice of a bigger mail piece. However, for a bulk mailing to a broader audience, a standard letter might be more cost-effective for your campaign.

Choose the Best Direct Mail Sizes For Your Campaign!

Depending on what you want out of your campaign, the ideal direct mail sizes can make a difference. Test different sizes to find the best combination of paper sizes and postage class.

When you’re ready to design, print, and mail your campaign, contact us! We’ll guide you through the creative and production processes to help make sure your direct mail campaign is a success!

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How to Tell If a Direct Marketing Mail Campaign Fits Your Goals

How to Tell If a Direct Marketing Mail Campaign Fits Your Goals

Did you know that 18 to 34 year olds have the best response rate to direct mail campaigns? It sounds counter-intuitive, but this young generation is so inundated with online spam that they self-filter harshly. Direct mail is a quieter form of communication and makes it easier to have your marketing message heard.

So how can you tell if marketing mail is right for your campaign strategy? Use this guide to determine if you should include direct mail in your marketing.

What Is Your Goal?

There are four stages of the customer life cycle, to make your mailings effective, you need to speak to the stage the customer is in.

  1. Prospect
  2. Warm lead
  3. Ready to buy
  4. Current customer

If someone is a prospect, then you want to establish trust and communication by offering them something of value. Accomplish this by directing leads to your website for a downloadable guide.

You’ll establish trust by not pushing the sale and communication by requiring an email for download. This is key because 56% of consumers think print marketing is the most trustworthy form of marketing.

Customers in the ready to buy phase can be encouraged by offering an incentive. You can push the sale harder at this point by reminding them why your company and product is the right choice.

Targeted Marketing

Direct mail lets you target demographics that are harder to target online. These include marital status, age, and household income. Use direct mail to target your audience offline and then bring them into an online conversation.

The most obvious use of targeting is for geographic regions. This is especially helpful if you have a localized business.

Personalized Touch

Direct mail marketing can enable you to have that personalized touch that consumers crave. It’s no secret that personalization has become the marketing standard in the last few years. About 80% of people are more likely to give their business to a company that makes the extra effort for a personalized experience.

You can start that experience with direct mail that personally speaks to the receiver. Then direct them to a landing page on your website that directly addresses their problem.

Your Business Is Local

If your business is local or you host local events, then direct mail is a great way to target those who live in the area. You can supplement your online efforts and ensure you reach the exact people you want to target.

Be sure to have one call to action that brings them back to your website or event page for more information. This can help you determine its effectiveness while continuing the conversation and building trust.

Try Marketing Mail Today

Isn’t it time you added print marketing to your campaign strategy? You could use marketing mail as its own campaign or have it supplement your online content marketing efforts.

Our knowledgeable team can help you create an effective campaign while also targeting the ideal audience for your marketing materials.

Contact our team today and let us create a modern mail and print solution for your business.

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Top 3 Trends in Direct Mail for 2020: What it Means for You

Top 3 Trends in Direct Mail for 2020: What it Means for You

n 2020, digital marketing strategies are all the rage. But that doesn’t mean that direct mail has become obsolete. In fact, the opposite is true — it’s popular more now than ever before.

Why? Because digital marketing yields stellar response rates along with alluring targeting capabilities.

However, 2020 spells a brand-new year for direct mail in a number of ways. The question is, are you ahead of the curve when it comes to direct mail marketing?

Here’s a rundown on the top three trends in direct mail that are shaping the advertising industry in 2020.

Let’s jump in!

1. Customization

One of the top trends in the direct mail world this year involves personalizing this type of mail for customers.

Direct mail personalization has grown exponentially during the past decade. However, it is anticipated to improve even more thanks to the advent of artificial intelligence, or AI, technology.

AI is enabling marketers to find out more about the preferences and behaviors of their target audiences. This will allow you to make stronger connections with your customers, which can drive them to more quickly make purchases from you.

Examples of direct mail personalization include using the customer’s name in the place of “Current Resident,” and including custom images in the mail versus stock photos.

2. Design in Direct Mail

Personalized direct mail designs are also expected to grow dramatically in 2020.

This is essential because you’ve got only a few seconds to capture your prospective client’s attention. Sending direct mail featuring a creative, eye-catching design is the best way of achieving this.

For instance, try to include insightful yet simple graphics along with genuine photographs. You could even incorporate three-dimensional elements into your direct mail to make your mail interactive.

Using bold typography is yet another smart design technique that can elevate your direct mail in the eyes of potential customers.

3. Combining Direct Mail with Digital Advertising

Integrating direct mail with digital campaigns will also be increasingly popular in 2020.

This is important considering that the majority of customers use at least three marketing channels when looking at buying a product. For instance, they may see your product in a social media ad and then also see the same product in one of your direct mail offers.

This approach is helpful for boosting sales rates, particularly when you have detailed consumer data to back it up.

How We Can Help

We offer top-of-the-line mail and print solutions designed to help you to reach the right audiences for your offerings.

We take pride in operating our company at high ethical standards and meeting our customers’ needs with excellence.

Our family-owned business stands out in the industry in that we are honest and affordable. In addition, we are capable of handling projects of any size thanks to our cutting-edge and dynamic method for delivering the best solutions every time.

Get in touch with us to learn more about the latest in direct mail marketing, and start using this tool to boost your bottom line in the months ahead.

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Mailbox Masters: 5 Direct Mail Examples to Take Inspiration From

Mailbox Masters: 5 Direct Mail Examples to Take Inspiration From

When your business has a campaign that needs solid advertising, what do you do? Buy a radio spot? Shoot out an email blast?

A direct mail campaign is proving to be one of the best ways to advertise. Studies show that while only 20 to 30 percent of emails get opened, approximately 80 to 90 percent of direct mail is cracked opened.

Furthermore, direct mail has a 3.7 percent response rate compared to the 2 percent for mobile campaigns, 1 percent email, and 1 percent social media.

Keep reading to learn about effective direct mail examples.

Direct Mail Examples

Direct mail is advertising sent to customers through the mail. Companies can research and then target customers they believe would best benefit from their service. You can make the cost of direct mail worth it by knowing how to grab people’s attention from the start with these ideas.

1. Postcard Campaign

Postcards take up less space, cost less to send, and advertise fully for anyone who touches them. Thus, they sit among some of the best examples of direct marketing mail.

A typical postcard costs 35 cents, but with bulk mailing, direct mail postcards will cost less. Furthermore, anyone from the postal clerk to the sorter to the carrier to the actual recipient will see what your business is all about. So, you’re spreading the word while saving yourself money.

2. Go Big

Picture your direct mail among a stack of mail on a counter. What will make yours stand out?

In short, size matters. Make your mailer stand out by making it bigger.

You can even do this with postcards. Some USPS programs allow you to mail postcards as large as 12 inches by 15 inches.

If you do not want a big card, make a thick card. Use thicker stock to make sure your card withstands the shipment process.

If you’re using an envelope, make it bulky. Curious people want to see what you have inside that envelope.

3. Content: Sell the Offer

Other examples of mail idea involve content. Make your content focus on selling the offer and not the product. If you have a great offer for your recipient, center the message of the mailer around that offer.

For example, if you have a massive sale coming up, focus on that more than you focus on what you sell.

4. Don’t Forget Anything

Direct mail only works if you have all of the information on the mailer. Remember to include important dates, places, and contact information. Center your message around the customer.

Direct mail ideas like this one are critical for ad campaign success

5. Enhance the CTA

The CTA is the call to action at the end of your direct mail content. It directs the reader to do something.

Make your CTA bigger and bolder than the rest of the text.

Also, make the response format clear. Should they email you? Call? Come down to the store in person?

Direct Mail Success

Direct mailing examples like these will make your direct mail stand out among all of the other pieces in a recipient’s mailbox. If you make your piece big and bold and focus on the client, you will win.

For all of your mailing needs, contact us.

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Direct Mail Response Rates: What Mail Marketers Want You to Know

Direct Mail Response Rates: What Mail Marketers Want You to Know

What’s one of the biggest challenges with sending out direct mail? Getting a response.

The response rate is the metric that marketers use to determine the success of a mailing. The higher the response rate, the better the chance you have to grow your business.

Increasing your response rate will give you more bang for your marketing dollar. On average, advertisers spend $167 per person in direct mail. If you want to get a great return on that investment, read on for the top tips from mail marketers.

1. Know Your Market

What is it about your target market that would make them need your service? That’s what you want to address in your mailer. You need to address the “pain points” of your target market.

A dentist’s office can send out a mailer that addresses the fears of potential new patients. Many people fear going to the dentist. In this instance, the dentist can show how their approach helps patients overcome that fear.

2. Use a Good List

There are a number of things that will impact your success rate. The quality of your list is one of them. A list from three years ago might be inexpensive to purchase, but it won’t do you any good.

Before you send out your direct response mail, process the data you have to make sure your mail pieces are being sent to the right place.

For example, if you’re running a political campaign and you want to remind Democrats who is running for what office. You want to send it to registered democratic households. People move frequently and there’s a chance that you could be sending your campaign lit to registered Republicans.

3. Have a Call to Action

What’s the next step someone needs to take after they read your mailer? That’s a call to action. You need to communicate that with your readers.

A restaurant might include a coupon to invite people to visit. A plumber or a landscaper may have people call for a free estimate.

Whatever that next step is, make it clear and stand out in the design. Remember, people are going to look at your direct mail piece for a few seconds.

You only want to have one call to action. Trying to jam several calls to action into a mailer will only create inaction.

4. Have a Clean Design

You have to resist the urge to put everything great about your business in a direct mail piece. Think like your target market. They get the mail, flip through it, and look at it quickly before they decide what to do with it.

You have to get your point across in just a few seconds. The design of your direct mail piece will have a huge impact

You want to have a headline that stands out – that should be enough to get their attention. Have a couple of images, but not too many as that will clutter the mailing piece.

Mail marketers approach design in a way that encourages the reader to take the next step. The purpose of the headline is to look at the text and images.

The text and images are done in a way that brings readers to the call to action. The call to action is crafted to get people to convert.

Top Tips From Mail Marketers to Increase Response Rates

When you invest in a direct mail campaign, you want to make sure you get the best response rate possible. The tips that the best mail marketers use to increase response rates include understanding the target market, using a call to action, and having a clean list.

Are you ready to start your next direct mail campaign? Contact us today to find out about our direct mail services today.

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Don’t DIY: What to Look for In Direct Mail Marketing Companies

Don’t DIY: What to Look for In Direct Mail Marketing Companies

Did you know direct mail marketing companies can save you money on your mail advertising campaign? It’s true. Hiring the right company is cheaper than handling the campaign yourself.

But beware. Hiring the wrong company can actually increase the cost instead.

So how can you know what to look for in a direct mail marketing company? Just keep reading.

In this guide, we’ve listed all the factors of a great direct mail company. For a successful campaign, hire a direct mail provider that meets these criteria.

In-House Designers

As crucial as graphic design is to your direct mail campaign, it should be a standard feature of direct mail marketing companies. But it isn’t.

Many direct mail companies don’t offer design services at all. That leaves you to find and hire yet another company to design your mailers, in addition to the company you’re paying to mail them. What a waste of time and money!

Other direct mail companies do offer design services, but not their own. With the money you pay for “their” design services, they outsource to a third party graphic design company anyway. You’re literally paying them to pay someone else to design your ads.

That means you don’t even have direct communication with the person who determines what your mail ads look like. This disorganized approach leaves way to much room for error.

Unless you already have a graphic designer on your payroll, never hire a direct mail company that doesn’t design.

Marketing Skills

Secondly, your direct mail company should also be experienced in marketing. Yet, surprisingly, many direct mail providers know very little about this.

They mostly just print and mail—how does that help you? You could do that yourself.

A good direct mail marketing company is one that has years of experience processing hundreds of campaigns for various industries. They’ll have the wisdom and insight to know the best type of direct mail advertising campaign for your business. This wisdom includes which postcard size is best and how to target, or retarget, the right audience.

Also, direct mail companies with marketing skills will be able to track the success of your campaign. One of the biggest benefits of direct mail marketing is how easily and accurately the results can be tracked. However, that won’t matter if your direct mail company knows nothing about tracking marketing metrics.

Mailing Lists

Furthermore, your marketing-savvy direct mail company will provide you with relevant mailing lists. Or, better yet, they’ll create a custom mailing list for you based on your company/campaign and their own extensive pool of resources.

To reiterate, that’s a list of qualified leads from an experienced direct mail marketing company in your local area. There is no better mailing list you could possibly wish for than that.

Pricing

The pricing of direct mail services depend on a lot more than the products and services you choose. Here are a few hidden costs to watch out for.

First, if you’re paying for design services, how much will it cost to revise a design you aren’t satisfied with? Some companies will allow a certain number of revisions for free, while others charge a fee.

 

Also, how much will the service save you on postage? Many long-established direct mail companies get special postage rates because of deals they’ve made with the postal service. This way, they can charge you less postage than you’d pay if you mailed your advertisements yourself.

Meanwhile, other companies charge you the same postage the post office would. Steer clear of these. There’s no reason you should have to pay full postage plus all the fees the direct mail provider charges you.

Know What to Look for In Direct Mail Marketing Companies

Don’t let the knowledge you’ve gained today go to waste. Bookmark or print out this page for reference. Then, use this checklist when comparing direct mail marketing companies to ensure a successful campaign.

Now, read How to Make a Direct Mail Marketing Budget.

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News from Your Direct Mail Manager: 3 Innovations from the Last Year

News from Your Direct Mail Manager: 3 Innovations from the Last Year

Technology is the way of the future—or is it?

There’s no doubt that the digital world makes it easy to connect with people, but does that mean direct mailing services are irrelevant?

Absolutely not. 77% of Millennials take the time to read any direct mail advertising they receive. And direct mail requires 21% less brainpower to process than email—something everyone in our digital age can appreciate.

If you have a direct mail manager, you’re probably up to date on the latest trends from last year. In case you don’t have one (yet), here are 3 important innovations in direct mail from 2019.

1. Retargeted Direct Mail

Imagine if you could see what your target customers are doing online. Imagine you could track their email, social media, and web browsing usage to see what they’re most interested in.

Now imagine you can use that information to send them highly personalized direct mail within 24 hours of those initial actions.

Sound like science fiction? As of 2019, it’s reality. In as little as 12 hours after digital interaction, you can create a personalized piece of mail to send directly to the user’s home.

This hyper-targeting allows you to reach your potential customers while your brand is still fresh in their minds. No wonder the current ROIs for these campaigns average nearly 30%.

2. Informed Delivery Notifications

What if you could combine your digital marketing and direct mail strategies? USPS is now offering informed delivery notifications that allow you to do just that.

Customers can access a daily “preview” of their incoming mail—including your direct mail. They can view an image of their mail’s exteriors from an app, email, or online dashboard.

But wait—it gets even better. You can include digital content as part of your campaign, allowing them to connect to your website, app, or social media pages. They can do all of this before they even receive the physical piece of mail.

This powerful one-two punch gets your brand in front of customers up to three times before they ever open your envelope. Imagine how your conversion rates could soar with this new technology!

3. Informed Visibility Tracking

A final innovation we love from 2019 is the informed visibility tool from USPS. It allows you to track every piece of mail from barcoded envelopes to bundled packages.

Why is this important? You’ll know exactly when your mail has been delivered, allowing you to coordinate the timing of your marketing efforts.

You can use this delivery information to plan the best time for paid ads and other marketing tactics on Google and your social media channels. This ensures your campaigns are both timely and perfectly optimized for maximum conversion rates.

Do You Need a Direct Mail Manager?

As a savvy business owner, you might be tempted to tackle your own direct mail campaigns.

Wouldn’t it be better to enlist the help of a professional marketer who understands the latest trends? If you want to reach your direct mail campaign goals, our direct mail managers can help you get there.

Click here to learn more about our direct mail marketing services and how we can help your company grow.

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How Much Does Direct Mail Cost? How to Make a Marketing Budget

How Much Does Direct Mail Cost? How to Make a Marketing Budget

The average person receives approximately 128 work emails and 117 consumer emails per day. Not to mention the dozens or hundreds of ads we’re exposed to on a daily basis.

Considering these facts, it’s not surprising that a growing number of consumers are expressing their preference for direct mail. Flyers, postcards, and other types of mail take up to 21 percent less cognitive effort to process than online ads and emails.

When used right, these promo materials can generate leads, build brand loyalty, and deliver highly personalized customer experiences.

But how much does direct mail cost? More importantly, is it worth it? Here’s how to budget for an effective campaign that drives business growth!

Factors Affecting the Cost of Direct Mail

As an entrepreneur or business owner, you know that every penny matters. That’s why it’s important to estimate your advertising costs and invest in those areas that bring in the highest ROI.

Direct mail advertising costs depend on several factors, such as the size of your mailing list, format selection, and postage rates. Consider the following aspects as well:

  • Graphic design
  • Personalization
  • Copywriting
  • Volume
  • Colors
  • Type of paper

How much you’ll pay depends largely on the size of your advertising materials, the number of colors in text and images, and the type of paper used. The more pieces you order, the lower the price per unit.

If you opt for high-quality materials and complex designs, expect to pay more. A flyer with multiple folds, for example, comes with a higher price tag than a basic model printed on one side.

While there are ways to lower your costs, it’s not always recommended to do so.

One option is to create the designs yourself in Microsoft Word or another program. There are hundreds of templates you may use for this purpose. However, unless you’re a graphic designer yourself, you won’t get the same results as a professional print designer.

The same goes for copywriting. You can either write the text yourself or hire a professional copywriter. Remember, your copy needs to be compelling and outline your competitive advantage.

Distribution and postage costs vary from one carrier to another. One way to reduce your expenses is to partner up with a wholesale direct mail provider. Our company can handle all your printing, fulfillment, and mailing needs at affordable rates.

How Much Does Direct Mail Cost? Get a Rough Estimate

As you see, direct mail advertising costs can vary, depending on the type of paper, consumables, designs, and more. The final price also depends on the marketing agency and shipping carrier you decide to use.

Most business owners will spend anywhere between $0.5 and $3 per unit. Again, it’s hard to determine the exact price before knowing all the details.

The best thing you can do is to reach out to a commercial printing company, present your ideas, and request quotes for each type of project. However, direct mail pays off for itself in the long run. The average response rate is around 21 percent — that’s significantly higher compared to other marketing channels.

Get the Best Deal on Direct Mailing Services

Direct mail makes it easier to target your audience with personalized messages. Plus, it’s cost-effective and can give you a competitive advantage. For best results, use it along with digital advertising.

Still wondering how does direct mail cost? Contact our team for a free quote! Let us know what you need and what your marketing budget looks like, and we’ll get back with an offer you can’t refuse.

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Colors in Advertising: How to Choose the Best Colors for Direct Mail Marketing

Colors in Advertising: How to Choose the Best Colors for Direct Mail Marketing

If you thought direct mail was a thing of the past, thing again. In today’s fast-paced online world that’s full of distractions, direct mail is one of the best ways to get your customers’ undivided attention.

In a recent survey, 54% of customers said that they enjoyed receiving direct mail about new products and services. So if you want to reap some extra ROI on your marketing spend, direct mail is a great add-on for your next campaign.

Here’s how to ensure you attract the right kind of attention and get the most bang for your buck by using the science of colors in advertising.

How Colors in Advertising Work

Colors can evoke powerful emotions in people, and advertisers have long used color as a way to press the right buttons with prospective customers.

There are four ways you can incorporate these tactics in your direct mail flyer design:

To Highlight Your Call-to-Action

An effective call to action is one of the most important parts of any design. Make it pop with an irresistible eye-catching color.

You want your customers to take action, so a vibrant hue is your best bet. Some of the best colors to encourage a response in people include tones of yellow, orange and red.

These colors really stand out, especially when they’re the brightest shade on the page.

To Set the Tone 

Using color is one of the quickest ways to set the tone of any correspondence. Bright action-inducing colors like those above give your design an energetic feel, while muted pastels create a more relaxed ambiance.

Other examples of mood-setting colors include:

  • Black for Drama
  • Gold to create a luxurious feel
  • Green brings fresh energy and life to designs
  • Grey represents reserved elegance

While you’re designing your flyer, play around with colors to see what feelings the design evokes in you. You can also look for examples of similar campaigns for comparison.

To Portray Your Services and Products in the Best Light

From the above, it figures that your color scheme depends on what you’re advertising via direct mail.

Remember to match your colors to your target audience. Bright pinks might be ideal if you’re talking to teenage girls – not so much if you’re targeting middle-aged men.

If your brand has a particular color or vibe associated with it, you should be sure to include that too. A youthful, fun brand should make use of light, bright colors. More serious or refined brands are better off with more traditional, subdued colors.

Make sure your flyer design doesn’t clash with your logo colors and that the tone of your copy complements the colors chosen.

Important Things to Consider When Using Color in Design

Before you seal the envelopes and send your beautifully-designed direct mail campaign out into the world, there are still two more steps to complete. Always choose a printer you can trust and ask to see a sample of your design before you print thousands of flyers.

Colors look different on the screen and in print. So, if you want to get the best benefit from using colors in advertising, don’t give your printer the go-ahead until you’re totally satisfied with the result.

Keep reading our blog for more tips on direct mail marketing or get in touch to set your next campaign in motion.

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