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Is Print Marketing Still Important? (Yes, Here’s Why)

Is Print Marketing Still Important? (Yes, Here’s Why)

We’ve all heard the saying, ‘Print is not dead!’, but what does that mean for our businesses?

44% of people will visit a brand’s website after viewing a piece of printed marketing collateral. On top of that, direct mail marketing is still reportedly one of the most successful forms of traditional marketing tactics.

Print marketing still holds its weight, even in the digital age that we are living in. Keep reading to find out why your business should have a print marketing strategy.

The Benefits Of Print Advertising

Many people these days will have the opinion that print advertising no longer adds value for marketers; this is not always the case. Although digital marketing undeniably shows great ROI, so too can print marketing.

1. Print Breeds Trust

Seeing a brand in a tangible print format leaves nothing to be desired. In one particular survey, print adverts were rated as the most trusted form of marketing.

For some reason, seeing a brand in print builds credibility for the business versus the ‘spammy’ effect that much of digital marketing can create.

2. People Remember Print

Printed material sticks out amongst the craziness of the online world. Today, most consumers are bombarded by brands and businesses constantly while online.

This means that when you come across a print advertising that looks great, people tend to remember it more so as a result. Print advertising, like direct mail marketing, really allows a brand to make an impression.

3. Print Has a Longer Lifespan

The thing about print is that your advert will live for as long as the printed material does. If your brand has an advert in a printed magazine or a coffee table book, your advertising will live for as long as that publication is on a table or in a magazine rack.

Your advert will never ‘die’ until every copy of that printed material is in the rubbish or recycled. Printed material will pass from person to person and will take much longer to reach the end of its existence.

4. Find An Engaged Audience

With printed publications, people tend to only purchase or subscribe to those with content they are already interested in. Usually, advertisements within these printed publications are related to the content within, so you’ll be finding an audience that’s already pre-engaged.

That’s a good thing!

5. Not Everyone Is Online

The thing is, even in 2021, there are still people out there that are not online. They don’t have social media profiles, and they don’t go directly to the internet for all their answers.

The only way to reach these people is through print.

Successful Print Marketing

The key to having a successful print marketing strategy is two-fold:

Know your target market.

Be true to your brand!

If you participate in print marketing whilst maintaining your brand’s integrity, you’ll find success through your tactical efforts; it’s that simple.

Are you wondering how to leverage direct mail marketing? Then read this!

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How to Find the Best Printer for Your Print Marketing Campaign

How to Find the Best Printer for Your Print Marketing Campaign

When it comes to a marketing campaign, one factor that could prove to be a downfall is not having the right printer to prepare your company’s materials. The success of your campaign relies on several things, and if you’ve not found the right printer yet, you might be worrying.

There’s no need to continue to worry because below, you’re going to find a brief guide with some tips that will make finding the best printer company easier.

Think Eco-Friendly

Printing pollution contributes to the overall pollution issue that the world is facing. For this reason, when you begin to find a printer, you need to find one that focuses on being eco-friendly.

You’ll want to ask questions about what the printer does to reduce their overall carbon footprint and find greener solutions that will work for themselves and their clients.

Services Offered

Sometimes getting a second opinion can help you make a decision that will help further your print campaign. The best printing companies offer clients an array of services, including marketing services or graphic design services.

Before beginning your printing project, the company should be able to detail for you how the text you’ve chosen will show up on various printing mediums. As well as where changes can be made in your design to ensure that it’s not overly busy.

Cost-Effective Options

Saving money is something that businesses think about at every stage of any marketing campaign. If there’s a way to cut back on cost and use it in another area, that’s what you’ll want to do.

Your printing company should be able to show you options that are going to help you reduce your overall printing costs. The company should be skilled in providing several printing options no matter the season that will help your brand remain consistent without raising the cost of materials and services.

No Trickery

It’s not uncommon to make mistakes when printing materials. But what you don’t want is for the company to make a mistake and try to cover it up by glossing over things. Before hiring a printing company, take time to ensure they know how to do the basics.

If the company can’t perform basic printing procedures, it’s unlikely that they will provide you the support and services needed to complete more complex tasks.

Finding the Right Printer for Your Marketing Campaign

The printer can make or break your marketing campaign, and that’s why you need to take your time finding the right one. Before entering an agreement, ensure they understand how to perform printing basics. And offer cost-effective options to their clients.

Are you still on the hunt for the right printer? If so, contact Modern Mail & Print Solutions. Not only are we skilled in this industry, but we also offer our clients a ton of services at reasonable prices to help achieve a marketing campaign they’ll be satisfied with.

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How to Run a Direct Mailing Strategy With Shelf Life

How to Run a Direct Mailing Strategy With Shelf Life

News flash: a whopping 70% of consumers claim that they prefer direct mail marketing over online marketing strategies.

Want to send direct mail like a pro?

If you’re looking for helpful and informative ways to send effective direct mail, we got you covered. Take a look at how to run a direct mailing strategy with shelf life now!

What Is Direct Mail Marketing?

In case you didn’t already know, direct mail marketing is the best way to target potential customers with advertisements through the United States Postal Service.  It is the only marketing means that you can be sure to hit the right person with your marketing message.

But getting responses from your direct mail is where it can get tricky.  You not only have to hit your potential prospects with the right message, but it has to be at a time with a strong call to action to get them to respond now rather than later.

What if you did a great job targeting the right prospects, with the right message but they aren’t ready to respond now?  You can do a great job identifying your target marketing, creating a great offer specifically for them, but if they don’t have the need now you want to make sure they remember you when they do.  That is when creating Shelf Life with your direct mail piece maters.  You want to have a market piece that prospects will want to hold onto until the time is right.

But how do I create shelf life with a direct mail piece, exactly?

How Can I Improve Direct Mail Shelf Life?  

The reason for trying to create Shelf Life with your direct mail piece is so that you stay top of mind with your potential prospect.  Something like a sport team’s schedule is a great example of a marketing piece that has shelf life.  Put a magnet on it and your potential prospects will keep that schedule on their fridge for almost 6 months!  That is 6 months of seeing your name, logo and/or offer.  Now that is a piece with Shelf Life!

Another creative way of creating a marketing piece that has shelf life may be using a school or communities calendar of events towards a targeted group.  Again, giving them something of value that they will want to hold on to, keeping your brand in front of them for months at a time.  That is a marketing piece with Shelf Life.

In addition to this, we highly recommend that you use a combo of the following tactics to stay in your customers and prospects minds:

  • Direct mail marketing
  • Digital marketing
  • Email marketing

Incredibly enough, spreading your brand’s message across various channels is the most efficient way to reach your target audience. That means that sending weekly or monthly reminders via the mail will make your customer keep coming back to your product or service time after time.

Another tried-and-true tactic to increase the shelf life of your direct mail marketing campaign is to add a “sense of urgency” to your product or service. By including the date of expiration on your direct mail marketing, clients are more likely to act fast if they don’t want to miss your exclusive offer!

Step up the Shelf Life of Your Direct Mail 

When it comes to maximizing direct mail strategy like a boss, we’ve got all of the helpful and informative tips you need to get started building relationships.

Looking for direct mail services you can trust? Don’t hesitate to get in touch with our team today!

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5 Postcard Design Ideas for Your Small Business Marketing Campaign

5 Postcard Design Ideas for Your Small Business Marketing Campaign

There’s no greater feeling than that of entrepreneurship. You’re the boss and filled with great ideas for your small business. That’s why it’s crucial to have a strong marketing campaign.

Running a small business is rewarding and challenging. Luckily, postcard design ideas aren’t one of these struggles. The right postcard will help you generate business and spread the word about your fantastic company.

When a business takes the time to create high-quality postcards, it shows customers they take pride in their work and are committed to excellence.

In fact, studies show that direct mail has a significant return on investment, making it a great way to market your small business.

Keep reading to learn about five of the best postcard design ideas, guaranteed to draw attention during your next mail marketing campaign.

  1. Make It Personal

What better way to capture your customer’s attention than with a personalized postcard? You’re trying to generate new business, and by mentioning potential customers by name, you’ll connect with them on a personal level.

Add your recipient’s name to the address field and on the postcard itself, making your mailer a truly special experience.

  1. Get Vertical

It’s no secret that most postcards have a horizontal layout. So why not switch things up with a vertical layout?

Odds are your prospective clients won’t expect it, and you’ll grab their attention with your innovative design.

  1. Promote Your Brand

If your small business is interior design, what better way to promote your genius ideas than with a postcard displaying your work?

For small businesses in the graphic design industry, showcase your work by using a sample of your portfolio when dreaming up your marketing postcard design ideas. This is true, no matter what your small business is.

You’ll have an eye-catching postcard while giving customers a taste of what your business has to offer.

  1. Get Interactive

Ever get a scratch-off with a birthday card? It’s a great feeling, grabbing a quarter and hoping to win big. So why not give potential customers the same thrill?

Include scratch offs on your postcards to generate interest and clients. Consider offering a percentage off to new customers based on what they “win.”

  1. Magnetic Mail

It’s always a shame when you get a great piece of mail, add it to a pile of papers, and can’t find it when you need it.

This is what’s so great about a magnetic mailer. Not only will you have a cool new magnet for customers to use, but you’ll ensure they see your information every time they open their refrigerator.

Postcard Designs Ideas for All Your Small Business Needs

No matter what type of small business you operate, there are countless postcard design ideas guaranteed to generate attention.

Utilize your creativity and showcase your style in order to sell your business during your next mail marketing campaign. Consider using funky layouts, samples of your work, and convenient magnets.

Contact us today, and a member of our dedicated staff will be happy to help you with all your mail marketing needs. Our industry experience allows us to provide you with outstanding mailing services for quality and satisfaction you can rely on.

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5 Key Reasons To Hire a Wholesale Printer for Direct Mailing Campaigns

5 Key Reasons To Hire a Wholesale Printer for Direct Mailing Campaigns

There’s something about physical mail that no digital medium can bring. The tactile experience of a leaflet or brochure adds an element to your marketing of personalization and familiarity. You’ll be surprised to hear that 18% of marketing budgets are dedicated to direct mail marketing.

EDDM and direct mail marketing are, of course, great and powerful ways to reach large numbers of clients. So here we’ve compiled five key reasons to hire a wholesale printer for direct mailing campaigns.

  1. The Cost Savings of Printing Directly from a Printer

Any business or organization with extensive experience mailing EDDM knows how expensive this can get. But, if you use a one-stop-shop like us, you’ll save on all those extra costs of splitting your projects up and doing some yourself.

Not only that, but you get to know your printer, and more importantly, they get to know you and understand the needs of your business.

  1. The Quality of Print Jobs is Guaranteed

Online printing companies have design templates. These allow you to customize your materials without needing any design expertise at all. And of course, they’ll have dedicated machinery that enhances the quality of the finished product.

The internet has created a culture of finding low-cost printing options, from saving money to making do with something less than ideal. But the quality of a direct mail campaign’s physical materials is as important as the return on advertising investments. Thus, you can have confidence that your online printer will deliver nothing less than top-quality results.

  1. Increased Productivity

Our online printers can print direct mail campaigns faster than any third-party service.

That means more opportunities to get your message in front of your target market, which in turn means you’ll reach more potential clients.

Not only that but by outsourcing the work, you’ll have more time yourself to run your business in the way that’s best for you. That way, you can free up resources to improve efficiency in your workflow.

  1. Additional Services Offered by Wholesale Printers

An excellent wholesale direct mail provider such as us offer direct mail in Tampa, FL, can print other things as well. We offer many services in addition to printing direct mail.

Building a relationship in this way can also improve your expenditure. You’ll have a well-established partnership. This allows more flexibility and long-term bulk discounts for repeat customers.

  1. A Professional Image for Your Business

Using a respectable company increases your brand image. It shows you are serious about getting the finest quality products and trying to save money in the wrong places. Plus, it’s an excellent opportunity to network. You might even find that both companies enjoy mutual networking opportunities.

Utilize the Power of Direct Mailing Campaigns

Direct mailing campaigns are powerful when executed in the right way. Using a specialist company, you can send a unique message, reach more people, and increase productivity.

In the end, what you’re trying to do is engage the right people at the right time with information that’s relevant and valuable. That’s why it’s vital to get your direct mail out there is a powerful way – EDDM is as effective as it gets.

Are you looking for printing companies in Tampa, FL? Then get in touch with the best commercial printer in Tampa, FL, today.

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Benefits of a Commercial Printer for Your Next Marketing Campaign

Benefits of a Commercial Printer for Your Next Marketing Campaign

First impressions aren’t everything, but they’re a defining start. This holds especially true for marketing campaigns.

Well-printed marketing materials can surge your business to new heights. Your business, no matter its services, can benefit from a commercial printer.

You can technically print your own marketing materials. But a professional printer is worth every penny you spend. Top-tier commercial printers will also help your marketing campaign beyond its materials.

Read on to understand why you should use a commercial printer for your marketing strategy. You’ll know why it’s an investment, and why cutting corners may not be worth your dollar’s value.

Professional Look

When you are printing physical media for your business, you want it to look the best it can with vibrant colors, exact cuts, and precise folds.  First impressions are everything in direct mail marketing and you don’t want to look like an amateur because of the way your piece looks and feels to a prospect.

Sure you might be able to get it done cheaper on your own or through an online vendor, but it will only save you a few cents. Or will it hurt your chances of catching that potential prospect’s interest?  Utilizing the services of a wholesale printer will make certain your marketing piece stands out and gets noticed.

Doubles as Design Service

Commercial printing services can not only offer you the best in printed marketing materials, but they typically can provide you with high-level graphic design capabilities too.

Why that is so important is because they will most likely have a better idea of how to design your ads to stand out in the crowd than you will. With years of experience and a knack for aesthetics, commercial printing services will design and execute your marketing materials with the highest quality possible.  And setting up your graphic layout to accommodate folds and USPS required address information is important to know.

Marketing Services

On top of the design, some commercial printing businesses also offer marketing services. Their experience should help direct you with the best way to reach prospective customers, and they’ll have the resources to do it too.

Even a single campaign can result in a monumental boost to your business. It starts with identifying your target marketing and a commercial printer can assist you with putting a good prospect list together.  Then you want to set up a multiple touch campaign. This helps with keeping your message in front of those prospects on a consistent basis.  All things a good commercial printer should be able to help direct you down the right path.  Having a trusted partner by your side with experience in direct mail marketing is always helpful.

Reap the Benefits of a Commercial Printer

We’ve listed only a few of the benefits of a commercial printer. But if they sound enticing, then use Modern Mail & Print Solutions for your next marketing campaign!

With Modern Mail & Print Solutions, you can use a commercial printer with every benefit listed above. Our family-owned business is dedicated to the best print and marketing results for any ambitious, savvy business. So, if that sounds good to you, then contact us today!

 

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Quick Guide to Materials for Marketing Prints

Quick Guide to Materials for Marketing Prints

Are you looking to get marketing prints for your business?

Even in the age of digitalization, traditional media remains a crucial tool. Studies show that two-thirds of businesses still use traditional media. Many people still rely on newspapers, brochures, and flyers for information.

If you want to drive your business’s success, don’t neglect marketing prints. However, successful print marketing campaigns require time, effort, and careful planning.

Having trouble planning your print marketing campaign?

Modern Mail has you covered. This article covers a quick guide to choosing the right materials for your print ads. Read on to find out more:

Create a Logo

Your logo is your brand’s defining feature and will set you apart from your competitors. Companies often add their logo on the face of their brochures and flyers. A good logo is memorable and unique, so it’s crucial to choose the right elements.

Adding complicated elements may not be easy to remember. Look at similar brands in your area to get an idea for your logo. When creating a logo, it’s best to work with a professional graphic designer.

Your logo must reflect your services. Though it’s not bad to add in personal preference, look at the logo from a customer’s perspective.

Printing Material

Marketing print ads are often cheap to produce. Many companies even offer discounts when you buy in bulk. However, if you want to deliver the best, choose good materials.

A plain sheet of paper may not reflect your brand well. Add a premium feel to your print materials by using high-quality papers. You may even laminate your materials or print on glossy papers.

Business cards and brochures should have a sturdy feel to them. Ensure to consider card weights when choosing printing material.

Choose a Font

A unique typography can add visual appeal to your print media. However, be careful not to overdo it. Save premium and fancy fonts for your headings or titles.

Good print typography should be legible but appealing to the eye. Sans-serif fonts like Arial are simple and modern. If you want to add a more sophisticated look, go for serif fonts.

This includes fonts like Georgia and Times New Roman. However, these are only standard fonts. Consider investing in newer and more unique fonts.

Stick a Theme

Choose a theme that reflects your brand and your ideals. One of the main factors that go into a theme is your color choices. Color is a crucial factor that affects a customer’s impression of your brand.

Certain colors can evoke different feelings and thoughts. Each one has positive and negative connotations, depending on the culture. If you’re going for a modern look, opt for monochrome black and gray.

Yellow offers warmth, happiness, and positive energy. Blue can connote authority, peace, and integrity.

Your Guide to Creating Marketing Prints

Now you know how to create effective marketing prints. Though planning can be a long process, taking the right steps will drive your business to success.

Looking to create high-quality marketing prints? Contact Mod Mail and get access to our various printing services.

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5 Reasons to Choose Printing and Mailing Services for Your Marketing Needs

5 Reasons to Choose Printing and Mailing Services for Your Marketing Needs

Believe it or not, 41% of Americans, no matter their age, look forward to checking their mail every day. By those numbers, you might be one of them. What does it mean?

It means that mail marketing is more effective than most realize and an opportunity businesses should be taking advantage of. The best way to maximize this marketing opportunity is to invest in printing and mailing services. Read on to learn five key reasons why.

1. It’s Tangible

When it comes to printed marketing mailers, they’re tangible. This means they are physical pieces of product that a consumer can hold in their own hands. As a result, they’re more likely to remember the message on a mailer than they are on a digital ad, for example.

Better yet, the tangible nature of direct mail means that consumers end up keeping it around. On average, direct mail stays in the home for 17 days. This means more opportunities to make an impression.

2. It’s Affordable

Marketing through mailing and printing services is also affordable, especially for how targetable it is. In fact, you can target based on any demographic with mail, including income, location, age, gender, and more.

With mail, you can reach many people at a low cost per impression.

Better yet, you can scale the cost of mailing or printing based on the amount you send out and the complexity of the print.

3. It Breaks Through the Clutter

Printing and sending mail to your target audience also breaks through the clutter. What clutter do you ask? Think of how full an inbox gets and how many ads are shown on television or online. By sending direct mail, your message is much more likely to get seen.

4. It’s Personalized

Mail feels personalized before you even do anything to it because it’s sent directly to their home. The best thing you can do, though, is to draw more attention by personalizing your campaigns further. Include their name, interests, or a feature like a personal QR code.

5. You Can Get It All-in-One

The best thing about direct mail marketing services is that you can use a printing and mailing company to get it all in one. When the same company covers your printing and mailing needs, you make the entire process more efficient. This ends up saving you time and money.

You also make the development process less complicated as your all-around needs are known by one company.

After all, printing services that can mail your campaigns are familiar with the end-goal and everything you need to make it happen.

Invest in Printing and Mailing Services Today

When it comes to direct mail, investing in a printing and mailing company is the best way to get the job done for you and your target audience. They will be excited to open up your mail and will remember you better for it.

Above all, if you’re interested in sending direct mail to your audience, please be sure to check out our printing and mailing services today.

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Types of Printed Marketing to Use for Your Next Marketing Campaign

Types of Printed Marketing to Use for Your Next Marketing Campaign

You might think that just because technology’s always advancing, you need to focus on digital marketing. But that’s not true at all!

Did you know that 92% of young adults think print is easier to read when compared to digital content? And did you know that consumers trust print ads 34% more than search engine ads?

The fact is, printed marketing still has its place today, and it’s not going away anytime soon.

Are you now wondering what types of printed marketing you can do for your next campaign? Then read on, as we’ll show you the best ones around!

Direct Mail

Do you have a client list already? Then direct mail marketing can be a great way to reach out.

Your mailers can include promotions, exclusive offers for previous customers, and more. In any case, it’s a very interactive way to get your brand out in front of consumers’ faces so they not only remember your name but are also motivated to take action.

Business Cards

If you frequently go to networking events for your company, then business cards are a must. These are very easy to pass out after an interaction, plus you can always leave a note on the back of the cards if you have a pen handy.

Do note that 72% of professionals will judge you by the quality of your business cards. And 39% won’t do business with you if they deem your cards as cheap looking.

So it’s definitely worth it to put some careful thought into your business cards and to invest some money into them. It’ll pay off.

Catalogs

Do you sell a wide variety of items? Then catalogs are a great type of print marketing to show consumers what you have to offer!

These can then be distributed through the mail, or you can lay them out at trade shows and other events for people to take. This gives them an easy way to see your brand’s offerings at their leisure, which can increase the likelihood of them converting.

If you’re constantly switching out stock on a seasonal basis, make sure you keep up with updating your catalogs. Sending them out as the seasons change can be a great way to keep your brand name top of mind.

Up Your Printed Marketing Game With Our Tips

Now you know the types of printed marketing available to you.

Keep in mind that you don’t necessarily have to go with just one. In fact, it might be in your best interest to explore all if possible!

By covering all your bases, you’ll ensure that you have the widest reach possible when it comes to your target audience. As a result, you’ll be able to leave a lasting impression and sway consumers to you instead of your competitors.

Need help with your marketing? Then contact us today. Modern Mail is the partner you need to help with anything from direct mail to graphic design services!

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The Importance of Branding Consistency in Direct Mail Marketing

The Importance of Branding Consistency in Direct Mail Marketing

Branding consistency can increase revenue by a third. For digital marketing, this is possible. For direct mail marketing, branding is a little bit different.

If you find yourself asking, “What is branding consistency, and how can it help my business?” Look no further. This guide shows you what a consistent brand looks like using direct mail—and how it benefits marketing strategy.

Use Similar Design

Familiarity is best. In fact, consumers are 80% more likely to recognize your brand if you use similar colors. Design features are crucial to branding consistency.

Customers want familiarity, especially in their mailboxes. Direct mail marketing branding demands recognition and personalization. Consider the first thing your clients experience when they grab their mail.

Sensory appeal through paper quality and color are the first things. Use direct mail to build that recognition and breed trust. If people know what to expect with your design, they’re more likely to open your mailers.

Maintain Outreach

Another crucial element to branding consistency is how often you send out mail. What kind of mail do your recipients receive and when? If you send out newsletters, promotional pamphlets, or reminder cards, these are likely on a timeline.

If your branding consistency for direct mail marketing does not include timelines, you need them. Consistent outreach (i.e., communication) indicates how organized you are with your clients. It can even demonstrate how well you know the people opening your mail.

Depending on your direct mail campaigns, you can reconnect with long-term customers. This means sending them special deals to demonstrate appreciation for their loyalty. If you send an incentive too late after an interaction, the recipient may be put off your brand.

Consistent outreach can draw in hesitant or weaker leads, too. The more you reach out, the more recipients will recognize your brand.

Stay On-Message

No matter what kind of mailer you send out, you must stay on-message. Your design is the first attention-grabber. Your message is second.

If your direct mail copy varies too widely, you can lose customers. A consistent copy is possible if you campaign for branding consistency for direct mail marketing. Track how your customers behave and find ways to test your mailing.

Knowing what content works best helps you stay on-message. On-message content varies based on who you mail. Long-term and newer clients have different needs, so make sure your mail copy addresses these accordingly.

The simplest way to stay on-message is with a clear brand voice. This reflects the messaging you offer to anyone you market. Your brand voice reflects your offering, purpose, vision, and the things that make your company memorable and personable.

Elevate Your Branding Consistency With Modern Mail

Now you understand the benefit of branding consistency and direct mail; you need a trustworthy agency. Modern Mail is all about maintaining your brand with high-quality materials. We understand the power of a personal touch.

Our solutions boost any direct mail marketing campaign and help your brand stand out. Reach out to us today for our personalized support. We look forward to working with you and boosting your reach!

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