Direct Mail Services in Tampa Bay
How Can Professional Direct Mail Services Help Your Company Grow?
Direct mail helps business GROW…allowing them to market their name, brand and services both quickly and efficiently to their potential prospects. Whether you run a B2B or a B2C company, there’s not a better marketing tool than direct mail to increase consumer awareness about your business, while attracting new prospects.
If you’re new to direct marketing, you should know that the essential components of a campaign include having the right targeted mailing list, the right marketing materials and the right strategy. The goal is to get your mailers into the right hands, with the right message, at the time your prospect is looking to buy! And do it frequently enough they become consistent customers!
Creating the Right Direct Mail Piece for Your Next Campaign
Some of the obstacles businesses face when doing direct mail is coming up with the right message or offer to mail out. Most business owners think they know what their prospects want, but by letting marketing professionals assist you with coming up with the right message and offer, you could save thousands of wasted dollars and net a higher response rate on your first mailing!
Many successful direct mailers encourage doing a split test with your message so you can compare what message or offer works best in specific markets. Split A/B tests, where you send one version of the direct mailer with a specific offer to half of the people in your list and another version with a different offer to the other half. When customers respond, you can keep track of which version of your message seems to resonate with buyers the best, allowing you to put best practices in place moving forward.
Choose the Right Direct Mail Partner
Choosing a Direct Mail Partner that doesn’t treat you like just another number is very important and can directly affect the success of your campaign. You want a company that is vested in your interests and cares about your success. Working with a direct mail marketing company that has a proven track record and has been in the industry for years can be very important. Longevity is a sign of stability, and your direct mail partners should be in it for the long haul. Having a consistent partner allows you to put together successful strategies and campaigns and track results efficiently. It is also important to work with a company that has a turn-key solution, doing both the print and mail in house instead of jobbing certain parts out. This will allow you to get the best postage rates, rather than settling for a flat per piece price where the mailer makes the extra money on postage instead of you saving it!
Benefits of Direct Mail
Savvy business owners and managers know first-hand the importance and how effective it is to conduct direct mail campaigns to drive new and future business.
Chief benefits include:
- Becomes a tangible document that can be kept for future buying decisions.
- Helps you stand out from competitors and brand your company name.
- Allows you to hit your target market easily.
- Ability to send Personalized Messages to your prospects.
- Versatile format, letting you include coupons or time-sensitive calls to action.
- Ability to Track the results
- Cost effective solution that produces higher Return on Investment.
Modern Mail & Print Solutions is a family-owned business that has been serving companies in the greater Tampa Bay Area and beyond for over 40 years. We are dedicated to providing you with the highest level of customer service and welcome the opportunity to speak with you about our direct mail advertising services.
For more information on how direct mail can improve your marketing efforts or begin a new direct mail advertising project for your business, please click or call 888-430-6245 to contact the professionals at Modern Mail & Print Solutions today.