Direct Mail Marketing has proven to be the best one-on-one marketing tool for small businesses. No other marketing mean allows you to target the right prospect, at the right time, with the right message, with a personalized offer. With postage making up a substantial portion of the direct mail cost though, it is important to find ways to keep your postage down without sacrificing the amount of direct mail you send. So here are some simple methods for small businesses to save money on postage costs.
Clean your mail file
Keeping your mailing list up to date is key in reducing postage costs. There are mail processing tools available by commercial mail houses that will NCOA and CASS certify your addresses. This process will eliminate bad addresses, along with removing those homes owners on your list that have moved with no forwarding address and any duplicate records from your file. By simply removing un-mailable records, you can save a lot of hard postage costs.
Take advantage of bulk mailing discounts
Bulk mailing is a term that applies to mail that is meant to be sent out as standard class mail in quantities of 200 pieces or more. It can be a great resource to help businesses save on postage because it costs less to mail each individual piece. To qualify for Bulk Mail, the USPS requires you to clean your mailing list first, then prepare your mailing list in a specific presort order for the postal carriers to distribute. Mailing standard class will allow you to save as much as $.19 – $.28 a piece in postage costs compared to mailing first class.
Take advantage of Drop Ship savings
Commercial Mail houses like Modern Mail and Print Solutions can provide an additional mail service to save you money on postage cost by Drop Shipping your bulk mail directly to the Bulk Mail Entry Unit (also known as the BMEUs.) By Drop Shipping your mail through a mail house, you can save an additional $.01 – $.034 a piece in postage costs. These savings can become significant on large orders, putting the hard cost of postage back in your pocket.
Ultimately, these are just a few simple and effective ways your small business can save on your direct mail postage costs. Keep an eye out for the next post, where we’ll discuss even more creative methods for saving on postage
. For more information about commercial mail house companies in Tampa Bay, contact Modern Mail & Print Solutions.