As many companies search for new ways to reach potential customers and prospects, the traditional methods of marketing are being replaced with online advertisements and technology-based techniques with the thought that it is more cost effective and produces better results.
But, that isn’t entirely true. The truth is that Direct Mail is still the most consistently effective form of one on one advertising methods that businesses can use to get their message into a prospects hand. And the response rates on Direct Mail is consistently higher…Direct Mail response rates are on average at 3.7% (compared to .2% mobile, .1% email, .1% social media, and .02% internet display).
Not only does Direct Mail produce higher response rates, but it also yields, on average, a 13-to-1 return on investment.
Additional benefits of using Direct Mail as a part of your marketing campaigns…
Highly Targeted Advertising
Direct Mail is highly targeted and allows you to identify your specific type of prospect you want to do business with, and send your message to them. By looking at your current client base and identifying certain characteristics, direct mail providers can help you target those potential prospects in your geographical area that best looks like your current clients. Then you have the ability to tailor each mail campaign, message and offer for that specific audience. Customers can receive mail that only offers information that meets their specific individual needs and buying habits, increasing the likelihood of a purchase.
Personalized And Tangible
In addition to direct mail having the ability of providing more relevant information for the customer, direct mail pieces can be customized to include names and other personal information for the prospect. This information means that customers are more likely to see your mail piece and to read it, especially if the offer is geared to meet their needs and wants.
And since mail is tangible, they are holding it in their hands. The can feel it, and thus are more likely to keep it if they don’t have the immediate need. Customers often view things they can hold and feel as more reliable.
Cost Effective And Proven
Direct mail can be incredibly cost effective when you view it from a return on investment comparison. You’re capable of sending out as little as 200 targeted mailers or hundreds of thousands if that is what you need. Utilizing printers with both digital and commercial printing presses allows you to get your direct mail produced both easy and affordable. Plus, with bulk mailing capabilities there are tons of ways to save on postage costs to keep your mailings affordable.
Direct Mail has a deep history and a proven track record in marketing. The technique is established and widely used in the past, but with new advancements and capabilities, response rates have increased over the recent years. There is sufficient data that exists to demonstrate its effectiveness.
These are just some of the benefits of working with printing companies to create ad campaigns with direct mail. If you have any questions regarding this method of advertising, please feel free to contact us at Modern Mail.