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Direct Mail for Small Business: A Beginner’s Guide

Ready to harness the power of direct mail advertising, but aren’t exactly sure the best way to get started?

Need to know when you should send out a direct mail campaign what to include, and which type of mailer to select?

There are a lot of things to consider when you’re getting into direct mail marketing, but we’re here to help you sort through all of them with ease.

Read on to learn the basics of direct mail for small business success.

Why Use Direct Mail Advertising?

There are countless reasons why companies decide to send out advertising mailers.

Some of the most popular include:

  • Grand openings
  • Upcoming sales
  • Holiday cards
  • Appointment follow-ups
  • Event promotion
  • Thank-yous
  • Brand recognition
  • New store location

The important thing to remember is to send out a direct mail campaign that promotes just one offer or serves a singular purpose. You don’t want to overwhelm your customers, and you want them to have a clear understanding of the action the mailer should encourage them to take.

Different Types of Business Mailers

In addition to the variety of reasons to send out direct mail for small business, you also have lots of options when it comes to the specific kinds of mailers you’d like to send.

If you’re interested in promoting lots of products at once, you may want to send out a catalog at the start of every new season.

To update customers on new developments at your business, you may choose to send a monthly newsletter or a brochure.

If you just have a few quick things to say, we suggest sticking to a postcard or a flyer.

Of course, every customer will appreciate receiving a postcard with a discount code or coupon on it — and it’s a great way to build brand loyalty.

Though not effective for marketing, you can also send invoices, letters, and any other kind of official correspondence to customers through direct mail.

How to Develop an Effective Direct Mailing Campaign

Now, let’s talk about how to approach direct mail advertising campaigns the right way.

First, consider the design itself. Which colors and fonts will you use? Will you include your logo and images? How much negative space will you include? Where will you locate the most important information?

Next, consider the headline. It needs to be engaging enough to encourage people to keep reading.

You also need to think about the content — keep it short and sweet whenever possible. Always include your specific offer or call to action.

Above all, consider your audience. Ensure that the mailer is in line with their needs and interests.

Ready to Start Using Direct Mail for Small Business Growth?

Now that you know exactly how to get the most out of direct mail for small business, you need a direct mail provider you can trust.

We’re here to help you through every aspect of the direct mail marketing process, from developing custom mailing lists to offering our graphic design services and more.

Reach out to us today to get started on your next campaign.

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