Direct mail can be an effective way to get people engaged with your company and drive sales, but only if it’s done correctly. When tackling your direct mail campaign, there are a few things you’ll want to make sure you get right — including finding a printing company that can handle your printing needs.
This incorporates two aspects of your direct mail: editorial and design.
If you’ve written the copy yourself, or have a copywriter, then you’ll still want to ensure that everything is correct and readable. If you think a “there/their” mistake isn’t detrimental, you’re wrong. It can be the quickest way your piece of mail ends up in the trash without a second thought. Take the time to look over your copy once you think it’s ready to print, and then have multiple other people look at it as well. Grammar, punctuation, and spelling are all aspects that should be focused on, as well as flow. Even if your copy is a grammatical masterpiece with not a single comma out of place, it can still feel choppy and hard to understand. So make sure it’s simple and gets the point across.
Same goes for the design. The more complicated it is, the more inclined people will be to discard it. Most consumers won’t spend the time to understand the direct mail postcards that you’ve sent if they’re confusing or have an overly complex design. Keep things aesthetically pleasing, but simple and comprehensible.
Use Direct Mail to Boost Online Traffic
Even though it seems like an extra step, using direct mail can be extremely effective in promoting your online traffic. More than 60% of people who received some piece of direct mail were influenced to visit a promoted website and most of them were first-time shoppers, according to a USPS study. Add a call to action about following your company on social media. Promote giveaways for new followers. Give people a voucher if they use the website to make a purchase. Any of these can be effective ways of boosting the online part of your business.
Don’t let your competitors out market you, use direct mail to your advantage and increase your company’s success.
If you’re looking for someone capable of meeting your printing needs, then contact Modern Mail and Print Solutions today.