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Direct Mail for Small Business: A Beginner’s Guide

Ready to harness the power of direct mail advertising, but aren’t exactly sure the best way to get started?

Need to know when you should send out a direct mail campaign what to include, and which type of mailer to select?

There are a lot of things to consider when you’re getting into direct mail marketing, but we’re here to help you sort through all of them with ease.

Read on to learn the basics of direct mail for small business success.

Why Use Direct Mail Advertising?

There are countless reasons why companies decide to send out advertising mailers.

Some of the most popular include:

  • Grand openings
  • Upcoming sales
  • Holiday cards
  • Appointment follow-ups
  • Event promotion
  • Thank-yous
  • Brand recognition
  • New store location

The important thing to remember is to send out a direct mail campaign that promotes just one offer or serves a singular purpose. You don’t want to overwhelm your customers, and you want them to have a clear understanding of the action the mailer should encourage them to take.

Different Types of Business Mailers

In addition to the variety of reasons to send out direct mail for small business, you also have lots of options when it comes to the specific kinds of mailers you’d like to send.

If you’re interested in promoting lots of products at once, you may want to send out a catalog at the start of every new season.

To update customers on new developments at your business, you may choose to send a monthly newsletter or a brochure.

If you just have a few quick things to say, we suggest sticking to a postcard or a flyer.

Of course, every customer will appreciate receiving a postcard with a discount code or coupon on it — and it’s a great way to build brand loyalty.

Though not effective for marketing, you can also send invoices, letters, and any other kind of official correspondence to customers through direct mail.

How to Develop an Effective Direct Mailing Campaign

Now, let’s talk about how to approach direct mail advertising campaigns the right way.

First, consider the design itself. Which colors and fonts will you use? Will you include your logo and images? How much negative space will you include? Where will you locate the most important information?

Next, consider the headline. It needs to be engaging enough to encourage people to keep reading.

You also need to think about the content — keep it short and sweet whenever possible. Always include your specific offer or call to action.

Above all, consider your audience. Ensure that the mailer is in line with their needs and interests.

Ready to Start Using Direct Mail for Small Business Growth?

Now that you know exactly how to get the most out of direct mail for small business, you need a direct mail provider you can trust.

We’re here to help you through every aspect of the direct mail marketing process, from developing custom mailing lists to offering our graphic design services and more.

Reach out to us today to get started on your next campaign.

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5 Reasons Direct Mail Campaigns Still Work

With email newsletters and online discount codes prevalent, you may think that traditional mailed business campaigns and promotions are a thing of the past.

The truth its, direct mail campaigns have a profound impact on customers new and old, and they can give you plenty of benefits when it comes to promoting your business.

Read on to discover five reasons these campaigns still work, and why you should keep using them for success.

1. Direct Mail Partners Well with Digital

If you have a strong online presence, you can use direct mail campaigns to promote awareness. Include your Facebook page information on your direct mailing, and feature a few discount codes as well. You can easily integrate the printed campaigns with your digital presence to reemphasize what you have to offer.

2. Direct Mail Campaigns are Personal

Getting something in the mail addressed with a real name will always feel more personal than a standard, broad email. When you send out mail to your customers, include a photo of yourself or your staff along with a friendly message.

When customers get this mail, it entices them to visit your business in a more organic and friendly way. Use the ability to send mail to your advantage by making each printing something with a personal touch.

3. It’s Tangible

A random email can easily be deleted, but direct mail is something customers can feel in their hand. Include a coupon with your campaign to encourage your customers to make a purchase. When people have something they can hold and look at, it creates a psychological trigger for them to find out more or pay your store a visit.

4. It Increases Your Brand Awareness

Use direct mail campaigns to really tell your audience who you are as a company. Print colorful graphics and bold logos that explain who you are and what you’re offering. Direct mail should be clear and concise with enough information to tell the customer who you are at first glance.

5. Make it Memorable

The goal of any direct mail campaign is to create something your customers will remember. Use your mailings wisely and send things that are creative and enticing. The use of direct mail gives people something they’ll look at more than once and offers them more insight into what your company has to offer so they don’t forget.

Use Direct Mail to Your Advantage

With so many benefits of direct mail campaigns, it’s easy to see why you should continue to use them. These unique marketing tools offer customers something tangible and they give you an opportunity to create something unique and memorable.

Use your direct mailings to your advantage by including special coupons, social media information, and much more. This creates a marketing campaign that customers will easily remember.

For all your business print and mailing service needs, be sure to visit our website and contact us today for more information.

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Fetching Flyer Fonts! The 5 Best Fonts for Marketing

Around 80 to 90 percent of direct mail gets opened. That’s a much higher statistic than email, of which only 20 to 30 percent gets opened.

Of course, people receive plenty of direct mail, so you have to be sure your flyer grabs their attention. Good design is key, and picking the right typefaces are part of achieving it.

So which typefaces should you be using? We’ve rounded up five of the best fonts for marketing. Try one of them in your next campaign!

Multicolored typeset - best fonts for marketing

1. Go Classic with Bodoni

Bodoni might be the oldest font on this list, but it still ranks as maybe the best font for flyers. Designed in 1798, this typeface can give your flyer classic flair.

There’s a reason this font has stuck around as long as it has. With great contrasts between thin and thick lines and a pleasing geometry, it’s easy to read yet delicate.

2. Century Gothic Is Easy on the Eyes

One of the defining features of the best fonts for print is how easy to read they are. The letters should be crisp and clear at almost any size.

Century Gothic fulfills that need. It’s neat and easy to read, even from across the room. If you’re looking for something familiar and legible, this font is for you.

Don’t fret that it might seem plain or “boring.” This versatile font can be dressed up in many ways depending on your design.

3. Verdana Bridges the Digital Divide

Few digital fonts have translated into print brochure fonts, but Verdana is one exception. Designed in the late 1990s, Verdana was intended to be read on computer screens. It shrinks down and scales up with ease.

That may be why it’s so popular with advertisers and marketers. If you have a lot of copy to get on your flyer, you can shrink it down in Verdana without losing legibility.

4. Helvetica Is One of the Best Fonts for Marketing

Since it was designed in 1957, Helvetica has taken over the world. It’s probably the world’s most popular font, and it’s recognized by most people. Many famous companies have used it in their logo, and plenty of designers love it for stand-out titles and headings.

Perhaps the secret to Helvetica’s success is how clean and neat it is. Available in a wide range of variations, it’s one of the most readable fonts for print.

5. Get a Modernist Feel with Futura

Rounding out our list of great flyer fonts is this modernist classic from 1925. Futura may have been a product of the Art Deco movement, but it’s never really gone out of style.

Futura’s geometry is pleasing on many levels, and it stands out at almost any size. Nearly a century of marketers and advertisers can’t be wrong, so adopting Futura for your next direct mailing campaign is a smart move.

The Building Blocks of a Great Campaign

These are just some of the best fonts for marketing. There are hundreds of others. Some are classic while others are trendy.

Combining the right typefaces with standout design is the key to direct mailing success. If you’re looking for a knockout design for your next campaign, get in touch with us today!

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5 Daring Direct Mail Campaign Trends Coming in 2020

We hear a lot about online marketing strategy these days. From social media to email marketing, everything seems to be online. Therein lies the problem.

Everything is online, including your competitors’ marketing efforts.

To really stand out from the competition and make an impression your prospects won’t soon forget, you need to take a different approach.

A direct mail campaign is a surefire way to get attention and take charge of a medium that others have not.

Read on for five direct mail trends we plan to see in 2020.

1. Cross Promotion Via Different Marketing Channels

For any marketing campaign to be successful, it has to provide a streamlined experience across all of your marketing channels. Your direct mail campaign should integrate with other efforts, like email marketing and social media campaigns.

This cohesive approach to marketing serves to “innoculate” your audience. Rather, you’re giving them small doses of your product or service, so when they open that envelope from you, you won’t be a complete stranger… and your chances of gaining a new customer are higher.

2. Personalization

People don’t like to feel like they’re being sold to. To really make an impression on your prospects, you have to show them that you understand their problems and that your company has the solution.

To do so, you have to make them feel like you’re speaking directly to them and not some generalized audience.

Buyer personas are the way to get this done.

It’ll take some research, but once you have your personas, you’ll be equipped to target your audience better and send them custom information that appeals to their needs.

3. Provide More Educational Content

Content is still king and one of the most effective ways of reaching new customers. High-quality content like white papers, blog posts, and brochures all help nurture audience engagement and educate them on the value of your services.

These pieces should be educational in nature. By using the information from your buyer personas, you can send them the content that addresses their challenges and shows them how your company helps to overcome them.

You’ll become a trusted resource, and when they’re ready to buy, they’re likely to come to you.

4. Be Authentic

To really stand out, you need to be yourself. Humans are pretty adept at sensing phoniness. Companies that can take an authentic approach with their communications are already a step ahead.

To be successful in your direct mail campaigns, you want to let your audience see the human side of your brand.

Communicate your brand values, show how you’ve gotten involved in the community or your corporate sustainability initiatives.

5.  Incorporate Digital Efforts into Your Strategy

Just because it’s print doesn’t mean you can’t incorporate some digital nods in your direct mail marketing.

Sign off on your mail piece by directing people to your latest video. Or use QR codes for a more interactive approach. You can use a QR code to take someone to a specific landing page on your website, to a video, or to a special promotion you’re running.

You can get as creative as you want here and do something that really stands out.

The Makings of a Successful Direct Mail Campaign

As you can see, print is very much alive, and direct mail marketing helps differentiate you from the crowd.

Incorporate the trends above into your direct mail campaign to boost your marketing strategy going into 2020.

We’ve been helping customers stand out from the crowd since 2002. See what our customers are saying about us by checking out our testimonials and learn what we can do for you.

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Your Ultimate Guide to Making Eye-Catching 3D Mail Campaigns

More consumers would prefer to receive promotions through the mail than by any other method.

That may come as a bit of a shock in the age of the Internet. But, when you think about it, it makes perfect sense. People love getting mail.

Or, rather, people like getting the right kind of mail. And, fun and engaging 3D promotional materials are one of those things consumers love to find in their mailboxes.

Thinking about doing a 3D direct mail campaign, but aren’t sure where to start? We’ve got you covered.

Here is everything you need to know about how to create the ultimate 3D mail campaign.

Odd Shapes Sell

The long and short of it is: People open odd packages.

Lumpy envelopes are strange and persuasive things. Perhaps it’s our curious human nature, but if you send out an irregular piece of mail, you can bet that your customers are going to look inside.

Keep this in mind when designing your 3D direct mail campaign. While your packages don’t have to be bulky, they should feel as if there is more to them than a simple letter or flyer.

Let’s Get Interactive

The goal of creating promotional material is to make something memorable. And, the best way to create something that sticks with people is to make something they can interact with instead of just read.

You can create a 3D puzzle of your product your customers have to put together. Or, turn your promotional materials into a game they can play.

Alternatively, you can make something useful, like a multitool or collapsible straw, that your customers will be able to use every day.

Make It Personal

Everyone likes feeling appreciated — especially customers.

And you should appreciate your customers. After all, without them, you wouldn’t have much of a business in the first place.

There’s no better way to show your customers how thankful you are for their support than by making what you send them a little extra personal.

Start by including their name somewhere on or in the package. It can be on a small note or the 3D items.

If you want to take it a step further, create multiple items inspired by your products. Then you can send them out to your customers based on their past purchases.

Everyone Loves Unboxing

We live in the age of unboxing.

Nowadays, whatever is on the outside of what you send out is just as important as what’s inside.

So, when designing a 3D mailing campaign, you need to make sure that any external materials, like envelopes, are equally eye-catching.

Bottom Line: Branding

Finally, if people don’t know who your mailing campaign is from just by glancing at it, then you might as well not send out anything at all.

Good branding is essential to the success of any ad campaign. So, while designing your 3D mailer, make sure you take every aspect of your company’s branding into account.

You should feature your logo, color palette, and even any standard fonts you use on your campaign materials.

Creating the Ultimate 3D Mail Campaign

Contrary to popular belief, good old-fashioned mail isn’t dead. It’s alive, thriving, and the best way to reach out to your customers.

Now that you know how to create a fantastic 3D mail campaign, it’s time to get designing!

Need a little help putting together your next killer direct mail campaign? We can help!

Contact us for more information or to get started today!

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5 Reasons Why You Should Personalize Mail in Your Direct Marketing

The decision to personalize mail to your target audience should be a no-brainer. Just think about opening your own mail.

Are you likely to open something that looks like a form letter? Probably not. But what about something that looks as though it was sent to you and you alone?

Hand over that letter opener, and let’s see what’s inside! In the following article, we’re going to discuss a few of the challenges of sending personalized direct mail as well as discuss the benefits that make it worthwhile. Let her rip!

personalize mail

Challenges of Personalized Direct Mail

Some marketers may choose to avoid personalization because they’re intimidated by it. It’s far simpler to create one message, send it to everyone, and see what converts.

Or so the thought process goes. Many also may choose not to do it for the following reasons:

  • They don’t understand how it works.
  • They’re unsure what to customize to their recipient.
  • They feel it is too expensive to add.

These are excuses and not very good ones, especially when you consider the following reasons for doing it!

  1. Personalized Mail Helps Tailor the Message

Marketing expert Tracey Sandilands of the Houston Chronicle notes the secret to successful marketing is to know your audience and target them with your messaging. No cookie-cutter requests.

Personalize based on the user’s preferences (how do they like to be reached?). Study their past shopping behaviors (are they impulse buyers at mostly brick-and-mortar locations or do they prefer online deals?). Consider relevant demographics (age, gender, background, etc.).

These are all effective at getting your letters opened. They’re also important for email marketing campaigns.

  1. It Improves How the Customer Experiences Your Brand

Giving your prospect what they want, improves the total experience.  The Netflix personalization system is largely credited for the company’s growth from mail-order business to a billion-dollar power player in the entertainment industry. CEO and Founder Reed Hastings has managed to build a model worthy of emulating by other marketers.

You log in looking for romance films, but you have a tendency to watch only movies with strong female leads. In Hastings’ system, you’re served more and more content with those type of ultra-specific parameters.

Before Netflix, you just checked out the “Romance” genre. Now there are subgenres that get to the heart of what you really want. It’s a marketer’s job to have that specific of an understanding of their audience segments so the personalization “problem” takes care of itself.

  1. It Grabs Attention

What? A postcard tailored specifically for me? I’ve got to check this out!

Direct mail that calls your recipient by their name and that is relevant to them will stand out amongst the rest of the mail and get their attention, which in turns gets read and generates a higher response!

  1. People Enjoy It

When people see you’ve taken the time to reach out to them in a way that resonates, they appreciate it. Most direct mail is boring and not relevant to what the prospect needs or wants.  Be different, stand out and be noticed.

  1. It Leads to Higher Conversion Rates

Prospects are more open to what you’re selling when it fits them specifically. That’s because you’re actually addressing their pain points instead of trying to just sell them something.

Of course, multiple direct mail lists are necessary to pull this off. Check out this guide to learn more about lists that convert.

Personalize Mail to See the Results for Yourself

Technology has made target marketing easier than ever before. It’s enabled marketers to personalize mail with a largely automated process that’s totally worth the investment. Contact Modern Mail & Print Solutions today to learn more about how you can make it work for your business.

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Learn to Craft the Most Effective Direct Mail Marketing Strategy

Did you know that advertisers in the US spend on average $167 per person on direct mail campaigns, and they generally earn $2,054 in sales in return? That means they have a 1,300% return on investment. Continue reading to learn how to craft an effective direct mail marketing strategy.

That’s a piece of the return on investment pie that no business would want to turn their nose up at.

Use this guide to craft the perfect direct mail marketing strategy. Cover all of the elements you need, and leave no factor unconsidered.

Man sending a letter - how to craft an effective direct mail marketing strategy

Starting From the Bottom First: Your Mailing List

You can’t have an amazing direct mail marketing strategy if you don’t have the mailing list to start with.

The quality of your mailing list or database will be responsible for most of your direct-mail profitability. A great place to start is looking through industry directories and building a database of likely buyers. Alternatively, you can look at purchasing ready-made mailing lists from reputable companies of the demographic you want to make your target audience.

There is a 40/40/20 rule for direct marketing that you should be aware of. The rule says that 40% of your success will be determined by finding the right audience for your business, the other 40% is dependent on providing an amazing offer and the remaining 20% is the quality and creativity of your actual mailer. So mailing to the right person with the right piece will directly impact your response rate.

Information is Key 

Make sure your direct mail marketing strategy is designed with your audience in mind.  Make sure your message and offer is relevant to the target market.

The biggest part of your strategy needs to be using the right call to action.  If you are looking for immediate response, you have to give your audience a reason for responding now and not later.  You cannot afford to send out direct mail marketing with no offer and expect a return.

Putting in a free offer or a percentage off on your piece is a great way to get your audience to take action. For example, a 30-day trial offer or a free gift as part of purchasing your product or service goes a long way. Your audience will be more willing to share valuable data if they’re receiving something in return. And getting this information is key to you building your perfect mailing list.

Designing Your Direct Mail Campaign 

There are so many elements that go into designing and putting together your direct mail marketing campaign.

You need to ensure that you have a design that stands out, but having said that, you can’t strive to ‘over-design’ your mailer either. Make your design in such a way that it simply reinforces the message that is essential to your success, focus on your offer and the product you’re trying to sell.

Make sure that the physical materials you use are of great quality too. High-quality paper and well-made envelopes will go a long way for your campaign.

Your Direct Mail Marketing Strategy Win 

In finality, the last thing you need to be mindful of is that your strategy needs to be measurable. Make sure that you have steps in place so that you can see how successful or unsuccessful your campaign has been, and then adapt your direct mail marketing strategy to make it work. You can A/B test your campaigns, use Offer Codes, direct-in-dial phone numbers or Personalized URLs to measure your response rates.

If you’d like to see what direct mail marketing trends are set for 2019, read this article.

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How to Get Discount Postage for Your Direct Mail Campaigns

Did you know that 80 – 90 percent of direct mail is opened by consumers? Direct mail is an effective marketing tactic, but are you concerned about the cost of Postage?  If you want to utilize direct mail in your marketing strategy, let us show you how to leverage discount postage deals and increase your ROI.

US mailbox from the front with upright flag

 

1. Create Effective Mailing Lists

Make sure your direct mail order is large enough to meet the bulk postage rates. The USPS offer discounted bulk postage rates for both Standard Class and first Class mailings.  Ensure that your targeted mailing meets the minimum requirements. From just 200 pieces for Standard Class mail to 500 pieces for First Class mail.  The denser the list into one area, the great the savings.

Utilizing a commercial mail house to NCOA & CASS certify your mailing list, eliminates bad records and cuts down on duplicates, also will create savings.  Another option is to utilized clean lists from a Mailing List Broker. This can help cut down on mailing to irrelevant customers.

2. Design with Mail Regulations in Mind

  1. Most graphic designers don’t understand the USPS rules and regulations on direct mail. This could end up costing you big money in Postage.  So, it is important that you keep the guidelines in mind when setting up your direct mail piece or work with a mailing specialist to make sure you avoid those costly design mistakes.  The length of the piece, weight of the paper, folds, tabs and where the address block is placed all factor in the Postage costs.There are simple changes you can make to your piece of mail that will cut down on the postage costs. Knowing the difference between a postcard, letter and flat size mail piece can save you up to $.20 a piece in postage costs.And remember to keep your direct mail to the point. When in the direct mail design phase try to prioritize an enticing call to action rather than long blocks of text.

3. Take Advantage of Automation Rates

  1. The USPS provides considerable discounts when your mailings qualify for automation rates.  Contact your local USPS representative or be sure to work with a commercial mail house to ensure you have your mail piece set up correctly and are able to present the appropriate postal paperwork with your job that is required.  If your mailing doesn’t qualify for Automation rates, your postage could double so it is important to .

4. Utilize Drop Shipping Options

The USPS offers additional discounts if your mail is qualifies for SCF or NDC rates.  This typically happens on larger orders that are dense into one specific area or zip code.  The saving could be as much as $.028 a piece in addition to the standard class rates.  So it is important to use a mail house that understand how to drop ship your jobs to put additional postage costs back in your pocket.

Get Discount Postage for Your Campaigns Today

Direct mail can increase consumer awareness about your business while attracting new prospects. Are you ready to save money with discount postage on your next direct mail campaign?

At Modern Mail & Print Solutions, we are here to help you capitalize on the direct mail savings available to you and your company.

Contact us today to work with a family-owned and operated business dedicated to treating customers and employees be treated like family.

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The Big 3 Direct Mail Marketing Trends for 2019

While everyone is worried about their next email blast or social media post, you’re gearing up for your next direct mail campaign. You’ve mastered every front of marketing: social media, display ads, email, web content, sponsorship, and more. You even understand the power of direct mail as a marketing technique. You also know that trends change and consumer preferences aren’t static. So in an effort to create a well-rounded campaign that tailors to the present customer, you educate yourself on direct mail marketing trends.

Trends 2019 written under torn paper.

For 2019, here are some of those trends:

Design

When it comes to your design, you should keep it sweet and simple. For example, lose the clutter and long paragraphs telling about you or your company.  Rather implement strong call to actions or offers.  A strong call to action statement will increase urgency from your prospect, which will increase response rates.  Your design and offer need to be relevant to your audience and speak to their needs. During the design phase, you should leverage variable data components to make your campaign more relevant to the recipient. For instance, consider using the recipient’s name or company within the messaging or the use of attractive images and colors that speak to your intended audience.

Technology

Just because it’s direct mail doesn’t mean you can’t utilize technology. With applications such as augmented reality, you can create a completely new virtual world in which to advertise. If that isn’t a direction you want, or are willing, to go then consider at least bridging the two worlds. Placing QR codes or personalized URLs on direct mail can make it easy for consumers to use their technology to reach your company. Since 66% of people are more likely to use a voucher or coupon if they have a physical copy, presenting them with one and then directing them to your site is the perfect way to expedite a transaction and allows your customer to respond how they want to, when they want to.

Mailing Strategies

In the past, the normal strategy was to mail out as much as you could afford to, blanketing an area, whether it was relevant to the addressee or not. Currently, advertisers and direct mail marketers are creating more specific, tailored lists of clientele. This means less blindly mailing in bulk and more targeted demographics. With Variable Digital Printing technology, you can customize each piece of mail to suit the addressee as well. Many digital printing companies can offer you VDP services.

Trends will always change, but that doesn’t mean you should ignore them. Success isn’t accomplished by doing something once and never doing it again. Rather, it comes from a perpetual cycle of evaluation and action. To be successful in marketing, utilizing trends is key.

Looking to change digital printing companies, or find one that can handle your next campaign? Call us today.

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The Backbone of Your Marketing Campaign: Creating Direct Mail Lists

Your direct mailing campaign is only as good as the list you’re sending it to.

You could build your own direct mail lists. Or, you could use brokers, compilers, and expert services. Either way, you’ll want a list that’s hot, hot, hot and responsive to your campaigns.

How do you go about getting and/or building a list for your direct mail campaigns? Try some of these strategies!

Use the Data You Have

Look no further than your customer list when building your direct mailing list.

Your customer list would include:

  • Names
  • Addresses
  • Purchases

These three data points provide enough to launch a campaign. You know they’re acquainted with your brand. Plus, they’ve bought from you before. You’re nudging them to repeat business versus going after them cold! In addition, studies have shown the highest response rates from direct mail come from your current and past customer lists. They know your business best and welcome receiving new offers and information.

Set Up Lead Funnels

Funnels attract and collect visitor information — build them using forms like:

  • Website contact
  • Service request
  • Live Chat
  • Click-to-call
  • Directory listings
  • Contests

Use a two-stage confirmation when people sign up or exchange information. It involves sending a follow-up to confirm their info and agree to the mailing terms. This ensures they are open to you mailing them and makes the leads “hot” since they’re responsive.

Use Lead Magnets

You can improve the effectiveness and reach of list building efforts by using a lead magnet. A lead magnet is a freebie or resource enticing info exchange. It may also include tangible or non-tangible items.

Lead magnets could include items like:

  • eBook or online course
  • Stickers, t-shirts, or cups
  • Coupons or freebies

You get the idea, right? Give away something of value in exchange for their information. Then, validate the information by sending a test campaign. Those who respond goes into the final direct mailing list.

Seek List Brokers or Compilers

Buying or renting a list is a quick and efficient solution to assist in finding new prospects.  The best prospecting list is one that looks like your current customers.  You want to find like people, so profile your client base first and try to find like people.   You have the ability to target a specific type of prospect by…

  • Demographic Information
  • Geographic location
  • Lifestyle Interest
  • Business type
  • New Homeowner

The lists are compiled from all sorts of data bases but mainly credit bureaus, warranty responses and public records.  It’s important to inquire about what type of guarantee the list vendor has on the accuracy of their data and how frequently they clean and update their files with the National Change Of Address.  You want to make sure any list you purchase is cleaned within 30 days of your purchase.

Mailing lists are never 100% accurate from any source but do your due diligence before investing tons of money into a list source.

Clean your List

Keep your list Clean.

It is important to keep up with your mailing list and prune those that are unresponsive.  When doing a direct mailing, your mail house should be NCOAing and CASS Certifying your data file every time you do a mailing to help you in this process but you need to be sure to get those moves that were updated in your mailing so you can update your database.  If you don’t, after a certain period of time those records will not get flagged and you will be mailing to the wrong prospect.  You should also be removing any undeliverable pieces you receive back, along with outdated users.

You could also include a call-to-action with a campaign to help your manage your data base.  Those who respond go into a new hitter list for a specific type of follow up mailing and those that don’t respond, get into a cold file that receive a different type of offer in the next mailing.  Having your offers match your mailing list is key to generating a higher response rate.

We Can Help Build Your Direct Mail Lists

Over 45 years of experience in print and direct mailing makes us experts. We’ve helped countless businesses build and launch successful campaigns.

Above all, we’d love to work hand-in-hand building your direct mail lists. In addition,, help you see success through this powerful form of advertising and marketing.

Browse our mailing services. Then, call us at 888-430-6245 for a quote.

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