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5 Brilliant Benefits of Marketing Through the Mail

We may live in the age of the Internet, but direct mail is still one of the most effective marketing methods out there. In fact, direct mail offers plenty of benefits that digital means can’t compete with.

It may sound strange, but we promise it’s true. Keep reading to learn about five of the biggest benefits of marketing via direct mail.

Beautiful american housewife checking mail box

1. Less Clutter Means Less Competition

Did you know that the average office worker gets 121 emails every day? Needless to say, there’s never enough time in the day to sort through each message.

While your mailbox may be full of advertisements and pamphlets, you’ll face considerably less competition by going physical. With less competition comes more of an opportunity to get your customers’ attention.

2. Direct Marketing Provides Hybrid Opportunities

Of course, there’s no reason that direct mail and online advertising have to be in direct competition with one another. In fact, they go hand-in-hand.

A direct mail campaign is a perfect complement to a strong digital presence. You can even implement QR and AR codes on your pamphlets, letters, and postcards to give customers an easy way to access your website.

3. Stronger Customization and Personalization

Looking for an easy way to increase brand awareness? Make it personal.

71% of people are more responsive to an advertisement that’s personalized to their tastes. Likewise, you can add warmth to your marketing by including the customer’s name.

Likewise, a customer seeing their name in a bolded or colored font is more likely to grab their attention than a simple, cut-and-dry ad.

So take a more direct approach to your next ad campaign. You’re sure to see an uptick in traffic, and your customers will love the personal touch.

4. Mail Campaigns Are Cost-Effective

Marketing through the mail doesn’t have to be an expensive endeavor. You control every aspect of the campaign, from your design to the type of material your ads get printed on.

Whether you’re spending a little or a lot, the ROI of direct mail speaks for itself. According to one survey, 56% of consumers make contact with a brand that suits their interest after receiving direct mail.

5. Direct Mail Has More Staying Power Than Digital Ads

It’s impossible to deny how powerful digital marketing has become. But at the same time, it’s important to think about the ways we use the Internet.

You likely see hundreds of advertisements online each day. How many of those ads do you actually remember?

Most users hop from website to website without a second thought. As a result, they pay less attention to banner ads and pop-ups.

Direct mail, however, isn’t as easy to forget. An ad may sit on a customer’s dining room table for weeks before they throw it away. Yet each time they sit at that table, they’ll see your ad and your message gets refreshed in their mind.

Experience the Benefits of Marketing Through Mail Firsthand

There’s no doubt about it, direct marketing is far from dead and these five facts prove that there are plenty of benefits of marketing via mail.

Want to learn how your business can take advantage of direct marketing? Then fill out a contact form today and let us answer any questions you may have!

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How to Get Discount Postage for Your Direct Mail Campaigns

Did you know that 80 – 90 percent of direct mail is opened by consumers? Direct mail is an effective marketing tactic, but are you concerned about the cost of Postage?  If you want to utilize direct mail in your marketing strategy, let us show you how to leverage discount postage deals and increase your ROI.

US mailbox from the front with upright flag

 

1. Create Effective Mailing Lists

Make sure your direct mail order is large enough to meet the bulk postage rates. The USPS offer discounted bulk postage rates for both Standard Class and first Class mailings.  Ensure that your targeted mailing meets the minimum requirements. From just 200 pieces for Standard Class mail to 500 pieces for First Class mail.  The denser the list into one area, the great the savings.

Utilizing a commercial mail house to NCOA & CASS certify your mailing list, eliminates bad records and cuts down on duplicates, also will create savings.  Another option is to utilized clean lists from a Mailing List Broker. This can help cut down on mailing to irrelevant customers.

2. Design with Mail Regulations in Mind

  1. Most graphic designers don’t understand the USPS rules and regulations on direct mail. This could end up costing you big money in Postage.  So, it is important that you keep the guidelines in mind when setting up your direct mail piece or work with a mailing specialist to make sure you avoid those costly design mistakes.  The length of the piece, weight of the paper, folds, tabs and where the address block is placed all factor in the Postage costs.There are simple changes you can make to your piece of mail that will cut down on the postage costs. Knowing the difference between a postcard, letter and flat size mail piece can save you up to $.20 a piece in postage costs.And remember to keep your direct mail to the point. When in the direct mail design phase try to prioritize an enticing call to action rather than long blocks of text.

3. Take Advantage of Automation Rates

  1. The USPS provides considerable discounts when your mailings qualify for automation rates.  Contact your local USPS representative or be sure to work with a commercial mail house to ensure you have your mail piece set up correctly and are able to present the appropriate postal paperwork with your job that is required.  If your mailing doesn’t qualify for Automation rates, your postage could double so it is important to .

4. Utilize Drop Shipping Options

The USPS offers additional discounts if your mail is qualifies for SCF or NDC rates.  This typically happens on larger orders that are dense into one specific area or zip code.  The saving could be as much as $.028 a piece in addition to the standard class rates.  So it is important to use a mail house that understand how to drop ship your jobs to put additional postage costs back in your pocket.

Get Discount Postage for Your Campaigns Today

Direct mail can increase consumer awareness about your business while attracting new prospects. Are you ready to save money with discount postage on your next direct mail campaign?

At Modern Mail & Print Solutions, we are here to help you capitalize on the direct mail savings available to you and your company.

Contact us today to work with a family-owned and operated business dedicated to treating customers and employees be treated like family.

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You’ve Got Mail: 5 Benefits of Effective Direct Mail Marketing

Over 56% of consumers who received direct mail went online and visited an online retailer. Of those who responded to direct mail, 62% of shoppers made a purchase online. Today, most businesses think email, social media, and digital marketing are the most effective. What they don’t realize is that direct mail is the perfect complement to their digital marketing and nets a high response rate. Want to know more about effective direct mail marketing?

Woman Putting Letter In Mailbox - effective direct mail

What Is Direct Mail Marketing?

Direct mail marketing refers to marketing that involves the sending of physical promotional material to customers. The majority of direct mail marketing goes through the US Postal Service. They deliver promotional printed material to the target audience which can be Business to Consumer or Business to Business.

Types of direct mail include postcards, catalogs, newsletters, sales letters, and brochures.

Benefits of Effective Direct Mail Marketing 

Although technology is shifting towards more digital marketing, direct mail is still the best marketing mean for businesses to hit a target market with a marketing piece specific to the recipient.

Read on and learn the 5 essential benefits of effective direct mail marketing.

  1. Flexible

Direct mail marketing can serve different marketing goals. First, it promotes upcoming products. Second, it acts as an invitation or a promotional tool where your potential customers can redeem it for coupons.

Direct mail is also a perfect tool for educating your target audience. This helps to create long-lasting relationships. A good example is a newsletter that gives updates on current happenings in your industry.

Don’t forget that direct mail can help your business gather useful information by driving them to a specific website or landing page. Information that includes email addresses and phone numbers.

  1. Efficient

Over 47% of millennials check their physical mailbox every day. This is great news to businesses considering that millennials spend a lot of time online. As a marketer, you can incorporate extra elements such as QR codes and scannable coupons to your direct mail piece which will help increase response rates.

By doing so, you provide a well-rounded approach not only to millennials but to the Gen Xers too. This helps to leverage their multichannel interests.

  1. Helps Your Brand Connect with Prospects

Personalizing your direct mail evokes emotions from your target audience. This gives your brand the power to connect with your target audience. In fact, including the person’s full name increases the response rate by 50%.

What you need to know is that direct mail can connect with people from all generations. The reason for this is that it leaves a positive impression and also makes the customer feel valued.

  1. Gets Your Brand Noticed

Direct mail such as brochures put your brand’s name, and message right in front of your target audience face. Compared to email where most marketing messages go to the spam folder and remain unopened, direct mail success rate is higher.

Want to ensure that your brand stands out? Be sure to use postcards, brochures and newsletters that have an eye-catching design. Include a call to action, and use personalization.  Calling your prospect by name rather than a generic “hey you” will help you get noticed!

  1. Supports Extra Marketing Key Performance Indicators

Direct mail does not support sales only but extra marketing key performance indicators. For instance, if you send a postcard or catalog to your target audience, they will take action.

That is, to browse and shop from your online shop. In fact, over 92% of customers have ended up shopping online as a result of direct mail.

Effective Direct Mail Marketing Strategy for Your Business

Want to take advantage of effective direct mail marketing? Go after the right people, make sure your message is clear and easy to read. To do so, incorporate text highlights and bullets.

Remember, you can ensure your prospects flow from your direct mail to your website. To do so, incorporate QR codes, and scannable coupons.

Are you ready to get started on a direct mail marketing campaign of your own? Contact Modern Mail & Print Solutions today and be one step closer to dominating your industry.

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Running a Direct Mail Campaign: Important Dos and Don’ts to Remember

Did you know that on average, direct mail marketing yields a 13-to-1 return on investment ratio? That’s right, a simple direct mail marketing campaign could yield huge returns for you. But only if you do it right. Running a direct mail campaign isn’t something you should jump right into without first knowing a bit of strategy.

representing Running a Direct Mail Campaign
There are certain things you might see from other direct mail campaigns that are simply not effective. In order to help you prevent those same mistakes, here are a few important dos and don’ts if you want to run a successful direct mail campaign.

Do’s and Dont’s for Running a Direct Mail Campaign:

DO: Focus on a Target Audience

The clearer the image of your audience, the better. Before you send anything out for printing or even hire wholesale printing services, you need to know exactly who you want to market your business to. Come up with a list of names and addresses where your material will be sent, and only after that point go to the printer. List companies can help you profile your existing customers so you can find like people in your targeted area.

DON’T: Fake Customers Out

Have you ever received a letter in the mail claiming “FREE MONEY” across the envelope, only to find there’s nothing of the sort available? Direct mail is a method of marketing that allows you to build trust with your customers, not trick them into thinking you can do something that you actually can’t.

DO: Include Incentives

While you absolutely shouldn’t make false claims, it’s important to give customers an incentive to actually utilize your services. Before you move forward with digital printing, it’s important that you determine what kind of incentive you’ll include. Will it be a coupon? A special discount? What will make your prospect contact you today and now when they need a service you offer? These are the details that matter.

DON’T: Skim Over the Business Description

If you’re mailing to potential customers, it’s important that you fully explain what exactly it is that your business does. If you leave out crucial details like what kind of services you offer, you’re going to find a lot of confused customers or a lack of new customers at all.
Digital printing can make direct mail marketing easy, but don’t forget that the content printed is what matters most!

Do not hesitate to contact us to get started on your project!

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Offset Printing vs. Digital Printing

Offset Printing vs. Digital Printing

Offset Printing vs. Digital Printing

Which is the better fit for your project – offset printing, or digital printing?

 

Two choices await you when you walk in with a large printing project – offset printing or digital printing. These two printing styles have been around for years (well, one far longer than the other), and both have their advantages. Here’s what you need to know.

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Marty Lyons Foundation host 7th Annual Golf Tournament

The Marty Lyons Foundation Event:

The Marty Lyons Foundation is hosting their 7th Annual, John Brogle Golf Outing. Event date is on Monday October 8th, 2012 at the Westchase Golf Club in Tampa.
Modern Mail & Print Solutions, a proud sponsor of the Marty Lyons Foundation and all the work they do for children with life threatening diseases, is
this year’s Print Sponsor providing all the printing needs for the golf tournament. For more information about this wonderful charity and how you can help
the cause, please visit www.martylyonsfoundation.org

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