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5 Brilliant Benefits of Marketing Through the Mail

We may live in the age of the Internet, but direct mail is still one of the most effective marketing methods out there. In fact, direct mail offers plenty of benefits that digital means can’t compete with.

It may sound strange, but we promise it’s true. Keep reading to learn about five of the biggest benefits of marketing via direct mail.

Beautiful american housewife checking mail box

1. Less Clutter Means Less Competition

Did you know that the average office worker gets 121 emails every day? Needless to say, there’s never enough time in the day to sort through each message.

While your mailbox may be full of advertisements and pamphlets, you’ll face considerably less competition by going physical. With less competition comes more of an opportunity to get your customers’ attention.

2. Direct Marketing Provides Hybrid Opportunities

Of course, there’s no reason that direct mail and online advertising have to be in direct competition with one another. In fact, they go hand-in-hand.

A direct mail campaign is a perfect complement to a strong digital presence. You can even implement QR and AR codes on your pamphlets, letters, and postcards to give customers an easy way to access your website.

3. Stronger Customization and Personalization

Looking for an easy way to increase brand awareness? Make it personal.

71% of people are more responsive to an advertisement that’s personalized to their tastes. Likewise, you can add warmth to your marketing by including the customer’s name.

Likewise, a customer seeing their name in a bolded or colored font is more likely to grab their attention than a simple, cut-and-dry ad.

So take a more direct approach to your next ad campaign. You’re sure to see an uptick in traffic, and your customers will love the personal touch.

4. Mail Campaigns Are Cost-Effective

Marketing through the mail doesn’t have to be an expensive endeavor. You control every aspect of the campaign, from your design to the type of material your ads get printed on.

Whether you’re spending a little or a lot, the ROI of direct mail speaks for itself. According to one survey, 56% of consumers make contact with a brand that suits their interest after receiving direct mail.

5. Direct Mail Has More Staying Power Than Digital Ads

It’s impossible to deny how powerful digital marketing has become. But at the same time, it’s important to think about the ways we use the Internet.

You likely see hundreds of advertisements online each day. How many of those ads do you actually remember?

Most users hop from website to website without a second thought. As a result, they pay less attention to banner ads and pop-ups.

Direct mail, however, isn’t as easy to forget. An ad may sit on a customer’s dining room table for weeks before they throw it away. Yet each time they sit at that table, they’ll see your ad and your message gets refreshed in their mind.

Experience the Benefits of Marketing Through Mail Firsthand

There’s no doubt about it, direct marketing is far from dead and these five facts prove that there are plenty of benefits of marketing via mail.

Want to learn how your business can take advantage of direct marketing? Then fill out a contact form today and let us answer any questions you may have!

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Principle of Postcard Design! Our Top 5 Tips

Are you looking for an efficient way to strengthen your advertising? Postcards might be just what you’re looking for.

52% of people are more likely to look at a postcard than take the time to open an envelope.

With that said, your postcard needs to stand out with a postcard design that is eye-popping and exciting.

Keep reading for five tips that’ll help you design better postcards.

  1. Prioritize Pictures

When it comes to grabbing your audience’s attention, your best bet is to show, not tell. Therefore, you’ll need to choose high-quality images that are sure to catch readers’ eyes.

Once you’ve found the perfect image(s) that speak to your audience, you’ll need to make sure they look professional when enlarged. Fuzzy and grainy photos come across as unprofessional, and not just any photo will do.

Your best bet is to stick with vector graphics, as they appear sharper and less pixelated.

  1. Keep It Short and Sweet

Though a picture is worth 1,000 words, you’ll still need to include at least some text on your postcard but keep it short and to the point.  The shorter your message, the likelier recipients are to read it.

Get in, deliver your message, and get out.

Not only will your message stick in readers’ minds, but less text often results in lower costs.

  1. Find a Font That Meshes with Your Message

Since you’ll need to include text on your postcard, it’s your job to find the right font for the job. Your company is special, so not just any font will do.

Think about your company and what it represents, then look for a font that meshes with those ideals. It might sound strange, but an appropriate font makes all the difference.

Say you’re creating an event postcard to advertise an upcoming antique sale. You’re not going to want a cartoonish font like Wingdings, and Times New Roman is just boring. You’ll want to go with something as sleek and elegant as your event.

  1. Highlight the Most Important Info

Studies show that our eyes naturally gravitate toward certain colors, especially when it comes to advertising. Not only that, but color plays a central role in how we perceive a message.

Red, for instance, can mean anything from danger to passion and romance. Blue, in contrast, can symbolize calm and quiet.

Using colored fonts to highlight your message may, in turn, strengthen the overall power of your message.

  1. Include a Strong Call to Action

If you’ve visited our site before, you know how important this step is.

Whether your postcard contains a paragraph of text or a sentence, it needs to include a strong indicator of what steps recipients should take next.

How should customers get ahold of you and what should they do when they reach out? Don’t forget to add contact information, including a phone number, email address, or website.

Great Postcard Design Translates to Stronger Sales

Direct mail marketing is still alive and thriving. And while less competition means increased attention, you’ll need to create a postcard design worthy of your brand.

So follow these tips to create a beautiful, professional postcard!

And if you’re looking for help with your direct mail marketing campaign, get in touch today.

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The Florida Chapter of the Marty Lyons Foundation host 7th Annual Golf Tournament

The Marty Lyons Foundation is hosting their 7th Annual, John Brogle Golf Outing on Monday October 8th, 2012 at the Westchase Golf Club in Tampa.
Modern Mail & Print Solutions, a proud sponsor of the Marty Lyons Foundation and all the work they do for children with life threatening diseases, is
this year’s Print Sponsor providing all the printing needs for the golf tournament. For more information about this wonderful charity and how you can help
the cause, please visit www.martylyonsfoundation.org

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