With the boom of digital technology that has swept the entire world over the past 20 years it’s hard for people to think that printing has advanced as well. The truth is that there have been significant improvements to the printing process and quality using the same advancements in technology. If printing is just a monotonous task for you, like printing out this week’s expense report or your flight itinerary, then you’re missing out on the benefits that digital printing can provide, especially over offset printing.
There are a few aspects of digital printing you should know about:
- Paper: Digital printing usually requires a specially certified type of stock that’s just for digital, but depending on the printing company you choose they may use non-certified paper.
- Quality: The quality of digital printing is much like that of offset printing, and has extremely high quality black and white printing.
- Speed: Since there’s no need for plates or mixing the inks in digital printing, the process is much quicker.
- Minimal Costs: There aren’t any set-up costs or minimum print quantities with digital printing as well as no plate costs. Some machines are even capable of doing bindings as well.
- Prints what you need: Digital printing is great for small to mid-sized print jobs.
- On Demand: Digital printing is great for last minute print jobs and changes.
- Variable Data: The use of variable data is possible with digital printing. In other words, content can be changed from one piece to the next without slowing down or changing the quality of the process. This means you can personalize each piece which is a fantastic feature for direct mail campaigns. Roughly 90% of millennials find direct mail advertising to be reliable according to a recent survey, so being able to efficiently create personalized mail is crucial.
- Cool Effects: Certain machines are able to print special effects like white ink, UV ink, raised ink, and more.
- Environmental: Digital printing means less waste since there are no plates, films, or photo chemicals to worry about. Digital printers don’t need water anymore so a lot of water is conserved each year as well.
So the next time you’re in need of a print job for a direct mail campaign or maybe just new business cards, contact your printing company to discuss the benefits of digital printing.