In the last article, we learned about some pretty creative and fun ways to make your direct mail stand out from the others. Sending custom made maps that show the customer exactly how to find you, balloons with secret messages that are only able to be read once blown-up, and useful items such that the customer can use were the creative direct mail ideas discussed last time.
In this article, you’ll find out about some more creative direct mail campaign tips.
Chances are you’ve received plenty of direct mail in your life, and they all tend to blend together. Not just in design, but in shape and medium as well. How many times have you gotten direct mail postcards from the dealership where you bought your car, or a card from your dentist reminding you about your appointment, or any other piece of direct mail for that matter? They’re all usually pretty similar. right? Well then don’t make your mail anything like theirs, be funky instead. Send odd shaped pieces of mail that catch the eye, or throw 2D out the window altogether and send a 3D object. You can send someone any number of things to make sure they remember you.
Origami Your Mail
Remember those pop-up books you used to read as a child or read to your child now? You can take that same principle of interactivity and apply it to your direct mail campaign. Anything could work, so long as it doesn’t remind you of a postcard. Send a paper airplane, pop-up card, or an origami creation to let people know that you’re not like the other guys.
Code a Conversion
Your direct mail is supposed to serve a specific purpose, one that leads to conversions. Rather than sending a piece with your website printed on it and hoping for the best, add a custom QR code that the recipient can scan to take them right where you want them to go. You can even create a custom QR code that looks like a work of art rather than a bunch of black and white blocks.
When it comes to your direct mail campaign, don’t be fooled by the convenience of technology. Despite the popularity of mobile devices, 66% of shoppers are more likely to use a voucher if they have a physical copy. So find a printing company and get to creating unique and creative direct mail that sets your business apart.
For all of your direct mail printing needs, give us a call today. We’re here to ensure your campaign runs without a hitch.