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Archive for September, 2019

Fetching Flyer Fonts! The 5 Best Fonts for Marketing

Around 80 to 90 percent of direct mail gets opened. That’s a much higher statistic than email, of which only 20 to 30 percent gets opened.

Of course, people receive plenty of direct mail, so you have to be sure your flyer grabs their attention. Good design is key, and picking the right typefaces are part of achieving it.

So which typefaces should you be using? We’ve rounded up five of the best fonts for marketing. Try one of them in your next campaign!

Multicolored typeset - best fonts for marketing

1. Go Classic with Bodoni

Bodoni might be the oldest font on this list, but it still ranks as maybe the best font for flyers. Designed in 1798, this typeface can give your flyer classic flair.

There’s a reason this font has stuck around as long as it has. With great contrasts between thin and thick lines and a pleasing geometry, it’s easy to read yet delicate.

2. Century Gothic Is Easy on the Eyes

One of the defining features of the best fonts for print is how easy to read they are. The letters should be crisp and clear at almost any size.

Century Gothic fulfills that need. It’s neat and easy to read, even from across the room. If you’re looking for something familiar and legible, this font is for you.

Don’t fret that it might seem plain or “boring.” This versatile font can be dressed up in many ways depending on your design.

3. Verdana Bridges the Digital Divide

Few digital fonts have translated into print brochure fonts, but Verdana is one exception. Designed in the late 1990s, Verdana was intended to be read on computer screens. It shrinks down and scales up with ease.

That may be why it’s so popular with advertisers and marketers. If you have a lot of copy to get on your flyer, you can shrink it down in Verdana without losing legibility.

4. Helvetica Is One of the Best Fonts for Marketing

Since it was designed in 1957, Helvetica has taken over the world. It’s probably the world’s most popular font, and it’s recognized by most people. Many famous companies have used it in their logo, and plenty of designers love it for stand-out titles and headings.

Perhaps the secret to Helvetica’s success is how clean and neat it is. Available in a wide range of variations, it’s one of the most readable fonts for print.

5. Get a Modernist Feel with Futura

Rounding out our list of great flyer fonts is this modernist classic from 1925. Futura may have been a product of the Art Deco movement, but it’s never really gone out of style.

Futura’s geometry is pleasing on many levels, and it stands out at almost any size. Nearly a century of marketers and advertisers can’t be wrong, so adopting Futura for your next direct mailing campaign is a smart move.

The Building Blocks of a Great Campaign

These are just some of the best fonts for marketing. There are hundreds of others. Some are classic while others are trendy.

Combining the right typefaces with standout design is the key to direct mailing success. If you’re looking for a knockout design for your next campaign, get in touch with us today!

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5 Brilliant Benefits of Marketing Through the Mail

We may live in the age of the Internet, but direct mail is still one of the most effective marketing methods out there. In fact, direct mail offers plenty of benefits that digital means can’t compete with.

It may sound strange, but we promise it’s true. Keep reading to learn about five of the biggest benefits of marketing via direct mail.

Beautiful american housewife checking mail box

1. Less Clutter Means Less Competition

Did you know that the average office worker gets 121 emails every day? Needless to say, there’s never enough time in the day to sort through each message.

While your mailbox may be full of advertisements and pamphlets, you’ll face considerably less competition by going physical. With less competition comes more of an opportunity to get your customers’ attention.

2. Direct Marketing Provides Hybrid Opportunities

Of course, there’s no reason that direct mail and online advertising have to be in direct competition with one another. In fact, they go hand-in-hand.

A direct mail campaign is a perfect complement to a strong digital presence. You can even implement QR and AR codes on your pamphlets, letters, and postcards to give customers an easy way to access your website.

3. Stronger Customization and Personalization

Looking for an easy way to increase brand awareness? Make it personal.

71% of people are more responsive to an advertisement that’s personalized to their tastes. Likewise, you can add warmth to your marketing by including the customer’s name.

Likewise, a customer seeing their name in a bolded or colored font is more likely to grab their attention than a simple, cut-and-dry ad.

So take a more direct approach to your next ad campaign. You’re sure to see an uptick in traffic, and your customers will love the personal touch.

4. Mail Campaigns Are Cost-Effective

Marketing through the mail doesn’t have to be an expensive endeavor. You control every aspect of the campaign, from your design to the type of material your ads get printed on.

Whether you’re spending a little or a lot, the ROI of direct mail speaks for itself. According to one survey, 56% of consumers make contact with a brand that suits their interest after receiving direct mail.

5. Direct Mail Has More Staying Power Than Digital Ads

It’s impossible to deny how powerful digital marketing has become. But at the same time, it’s important to think about the ways we use the Internet.

You likely see hundreds of advertisements online each day. How many of those ads do you actually remember?

Most users hop from website to website without a second thought. As a result, they pay less attention to banner ads and pop-ups.

Direct mail, however, isn’t as easy to forget. An ad may sit on a customer’s dining room table for weeks before they throw it away. Yet each time they sit at that table, they’ll see your ad and your message gets refreshed in their mind.

Experience the Benefits of Marketing Through Mail Firsthand

There’s no doubt about it, direct marketing is far from dead and these five facts prove that there are plenty of benefits of marketing via mail.

Want to learn how your business can take advantage of direct marketing? Then fill out a contact form today and let us answer any questions you may have!

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Principle of Postcard Design! Our Top 5 Tips

Are you looking for an efficient way to strengthen your advertising? Postcards might be just what you’re looking for.

52% of people are more likely to look at a postcard than take the time to open an envelope.

With that said, your postcard needs to stand out with a postcard design that is eye-popping and exciting.

Keep reading for five tips that’ll help you design better postcards.

  1. Prioritize Pictures

When it comes to grabbing your audience’s attention, your best bet is to show, not tell. Therefore, you’ll need to choose high-quality images that are sure to catch readers’ eyes.

Once you’ve found the perfect image(s) that speak to your audience, you’ll need to make sure they look professional when enlarged. Fuzzy and grainy photos come across as unprofessional, and not just any photo will do.

Your best bet is to stick with vector graphics, as they appear sharper and less pixelated.

  1. Keep It Short and Sweet

Though a picture is worth 1,000 words, you’ll still need to include at least some text on your postcard but keep it short and to the point.  The shorter your message, the likelier recipients are to read it.

Get in, deliver your message, and get out.

Not only will your message stick in readers’ minds, but less text often results in lower costs.

  1. Find a Font That Meshes with Your Message

Since you’ll need to include text on your postcard, it’s your job to find the right font for the job. Your company is special, so not just any font will do.

Think about your company and what it represents, then look for a font that meshes with those ideals. It might sound strange, but an appropriate font makes all the difference.

Say you’re creating an event postcard to advertise an upcoming antique sale. You’re not going to want a cartoonish font like Wingdings, and Times New Roman is just boring. You’ll want to go with something as sleek and elegant as your event.

  1. Highlight the Most Important Info

Studies show that our eyes naturally gravitate toward certain colors, especially when it comes to advertising. Not only that, but color plays a central role in how we perceive a message.

Red, for instance, can mean anything from danger to passion and romance. Blue, in contrast, can symbolize calm and quiet.

Using colored fonts to highlight your message may, in turn, strengthen the overall power of your message.

  1. Include a Strong Call to Action

If you’ve visited our site before, you know how important this step is.

Whether your postcard contains a paragraph of text or a sentence, it needs to include a strong indicator of what steps recipients should take next.

How should customers get ahold of you and what should they do when they reach out? Don’t forget to add contact information, including a phone number, email address, or website.

Great Postcard Design Translates to Stronger Sales

Direct mail marketing is still alive and thriving. And while less competition means increased attention, you’ll need to create a postcard design worthy of your brand.

So follow these tips to create a beautiful, professional postcard!

And if you’re looking for help with your direct mail marketing campaign, get in touch today.

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5 Daring Direct Mail Campaign Trends Coming in 2020

We hear a lot about online marketing strategy these days. From social media to email marketing, everything seems to be online. Therein lies the problem.

Everything is online, including your competitors’ marketing efforts.

To really stand out from the competition and make an impression your prospects won’t soon forget, you need to take a different approach.

A direct mail campaign is a surefire way to get attention and take charge of a medium that others have not.

Read on for five direct mail trends we plan to see in 2020.

1. Cross Promotion Via Different Marketing Channels

For any marketing campaign to be successful, it has to provide a streamlined experience across all of your marketing channels. Your direct mail campaign should integrate with other efforts, like email marketing and social media campaigns.

This cohesive approach to marketing serves to “innoculate” your audience. Rather, you’re giving them small doses of your product or service, so when they open that envelope from you, you won’t be a complete stranger… and your chances of gaining a new customer are higher.

2. Personalization

People don’t like to feel like they’re being sold to. To really make an impression on your prospects, you have to show them that you understand their problems and that your company has the solution.

To do so, you have to make them feel like you’re speaking directly to them and not some generalized audience.

Buyer personas are the way to get this done.

It’ll take some research, but once you have your personas, you’ll be equipped to target your audience better and send them custom information that appeals to their needs.

3. Provide More Educational Content

Content is still king and one of the most effective ways of reaching new customers. High-quality content like white papers, blog posts, and brochures all help nurture audience engagement and educate them on the value of your services.

These pieces should be educational in nature. By using the information from your buyer personas, you can send them the content that addresses their challenges and shows them how your company helps to overcome them.

You’ll become a trusted resource, and when they’re ready to buy, they’re likely to come to you.

4. Be Authentic

To really stand out, you need to be yourself. Humans are pretty adept at sensing phoniness. Companies that can take an authentic approach with their communications are already a step ahead.

To be successful in your direct mail campaigns, you want to let your audience see the human side of your brand.

Communicate your brand values, show how you’ve gotten involved in the community or your corporate sustainability initiatives.

5.  Incorporate Digital Efforts into Your Strategy

Just because it’s print doesn’t mean you can’t incorporate some digital nods in your direct mail marketing.

Sign off on your mail piece by directing people to your latest video. Or use QR codes for a more interactive approach. You can use a QR code to take someone to a specific landing page on your website, to a video, or to a special promotion you’re running.

You can get as creative as you want here and do something that really stands out.

The Makings of a Successful Direct Mail Campaign

As you can see, print is very much alive, and direct mail marketing helps differentiate you from the crowd.

Incorporate the trends above into your direct mail campaign to boost your marketing strategy going into 2020.

We’ve been helping customers stand out from the crowd since 2002. See what our customers are saying about us by checking out our testimonials and learn what we can do for you.

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Your Ultimate Guide to Making Eye-Catching 3D Mail Campaigns

More consumers would prefer to receive promotions through the mail than by any other method.

That may come as a bit of a shock in the age of the Internet. But, when you think about it, it makes perfect sense. People love getting mail.

Or, rather, people like getting the right kind of mail. And, fun and engaging 3D promotional materials are one of those things consumers love to find in their mailboxes.

Thinking about doing a 3D direct mail campaign, but aren’t sure where to start? We’ve got you covered.

Here is everything you need to know about how to create the ultimate 3D mail campaign.

Odd Shapes Sell

The long and short of it is: People open odd packages.

Lumpy envelopes are strange and persuasive things. Perhaps it’s our curious human nature, but if you send out an irregular piece of mail, you can bet that your customers are going to look inside.

Keep this in mind when designing your 3D direct mail campaign. While your packages don’t have to be bulky, they should feel as if there is more to them than a simple letter or flyer.

Let’s Get Interactive

The goal of creating promotional material is to make something memorable. And, the best way to create something that sticks with people is to make something they can interact with instead of just read.

You can create a 3D puzzle of your product your customers have to put together. Or, turn your promotional materials into a game they can play.

Alternatively, you can make something useful, like a multitool or collapsible straw, that your customers will be able to use every day.

Make It Personal

Everyone likes feeling appreciated — especially customers.

And you should appreciate your customers. After all, without them, you wouldn’t have much of a business in the first place.

There’s no better way to show your customers how thankful you are for their support than by making what you send them a little extra personal.

Start by including their name somewhere on or in the package. It can be on a small note or the 3D items.

If you want to take it a step further, create multiple items inspired by your products. Then you can send them out to your customers based on their past purchases.

Everyone Loves Unboxing

We live in the age of unboxing.

Nowadays, whatever is on the outside of what you send out is just as important as what’s inside.

So, when designing a 3D mailing campaign, you need to make sure that any external materials, like envelopes, are equally eye-catching.

Bottom Line: Branding

Finally, if people don’t know who your mailing campaign is from just by glancing at it, then you might as well not send out anything at all.

Good branding is essential to the success of any ad campaign. So, while designing your 3D mailer, make sure you take every aspect of your company’s branding into account.

You should feature your logo, color palette, and even any standard fonts you use on your campaign materials.

Creating the Ultimate 3D Mail Campaign

Contrary to popular belief, good old-fashioned mail isn’t dead. It’s alive, thriving, and the best way to reach out to your customers.

Now that you know how to create a fantastic 3D mail campaign, it’s time to get designing!

Need a little help putting together your next killer direct mail campaign? We can help!

Contact us for more information or to get started today!

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5 Reasons Why You Should Personalize Mail in Your Direct Marketing

The decision to personalize mail to your target audience should be a no-brainer. Just think about opening your own mail.

Are you likely to open something that looks like a form letter? Probably not. But what about something that looks as though it was sent to you and you alone?

Hand over that letter opener, and let’s see what’s inside! In the following article, we’re going to discuss a few of the challenges of sending personalized direct mail as well as discuss the benefits that make it worthwhile. Let her rip!

personalize mail

Challenges of Personalized Direct Mail

Some marketers may choose to avoid personalization because they’re intimidated by it. It’s far simpler to create one message, send it to everyone, and see what converts.

Or so the thought process goes. Many also may choose not to do it for the following reasons:

  • They don’t understand how it works.
  • They’re unsure what to customize to their recipient.
  • They feel it is too expensive to add.

These are excuses and not very good ones, especially when you consider the following reasons for doing it!

  1. Personalized Mail Helps Tailor the Message

Marketing expert Tracey Sandilands of the Houston Chronicle notes the secret to successful marketing is to know your audience and target them with your messaging. No cookie-cutter requests.

Personalize based on the user’s preferences (how do they like to be reached?). Study their past shopping behaviors (are they impulse buyers at mostly brick-and-mortar locations or do they prefer online deals?). Consider relevant demographics (age, gender, background, etc.).

These are all effective at getting your letters opened. They’re also important for email marketing campaigns.

  1. It Improves How the Customer Experiences Your Brand

Giving your prospect what they want, improves the total experience.  The Netflix personalization system is largely credited for the company’s growth from mail-order business to a billion-dollar power player in the entertainment industry. CEO and Founder Reed Hastings has managed to build a model worthy of emulating by other marketers.

You log in looking for romance films, but you have a tendency to watch only movies with strong female leads. In Hastings’ system, you’re served more and more content with those type of ultra-specific parameters.

Before Netflix, you just checked out the “Romance” genre. Now there are subgenres that get to the heart of what you really want. It’s a marketer’s job to have that specific of an understanding of their audience segments so the personalization “problem” takes care of itself.

  1. It Grabs Attention

What? A postcard tailored specifically for me? I’ve got to check this out!

Direct mail that calls your recipient by their name and that is relevant to them will stand out amongst the rest of the mail and get their attention, which in turns gets read and generates a higher response!

  1. People Enjoy It

When people see you’ve taken the time to reach out to them in a way that resonates, they appreciate it. Most direct mail is boring and not relevant to what the prospect needs or wants.  Be different, stand out and be noticed.

  1. It Leads to Higher Conversion Rates

Prospects are more open to what you’re selling when it fits them specifically. That’s because you’re actually addressing their pain points instead of trying to just sell them something.

Of course, multiple direct mail lists are necessary to pull this off. Check out this guide to learn more about lists that convert.

Personalize Mail to See the Results for Yourself

Technology has made target marketing easier than ever before. It’s enabled marketers to personalize mail with a largely automated process that’s totally worth the investment. Contact Modern Mail & Print Solutions today to learn more about how you can make it work for your business.

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