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Archive for May 28th, 2019

Direct Mail vs Digital Marketing

Direct mail requires 21% less cognitive effort. As such, there are many customers who will absorb the message quickly. Not only that. Companies are experiencing a 70% recall rate compared to other forms of advertising.

In 2019, mobile marketing will account for 72% of US digital ad spending. It is expected that mobile ad spending will reach $65.87 billion by the end of 2019. As such, it will surpass desktop advertising spending.

In email marketing, segmented campaigns have a higher open rate of 14.32% compared to non-segmented. The reason why segmented campaigns have an upper hand is that they help you reach your target audience. Also, they help you get higher click rates.

Why direct mail isnt dead? When it comes to direct mail vs digital marketing, the former is trusted more than the latter. Is this true?

Read on to find out why direct marketing mail is the best option for business.

Personalization

When it comes to direct mail vs digital marketing, there is a huge gap in personalization. For instance, it is common for social media users to notice an ad on their feed. Normally, the ad is a product they searched for recently.

What would be the reaction of the user? You guessed it right. The user will be alarmed. This is the same with emails from companies you are not familiar with. That is why you find your spam folder is full.

With direct mail, businesses carry out a personalized approach that is not intrusive. For instance, you may receive a custom postcard that is colorful with your name on it in your mailbox. Even with other direct mail options, consumers are always eager to open and learn more.

Simply put, direct mail is more straightforward compared to digital marketing. This makes the customer feel valued.

Content Quality

Today, there is an increase in low-quality content embedded with most advertising. This content is saturating the digital landscape making advertisers worried. When a platform is saturated with questionable content, advertisers will not consider it.

For instance, a lot of businesses engage in black hat SEO techniques just to achieve top page rank. As such, you will end up finding less credible information on the first page of the search engine.

As the digital landscape is rife with questionable content, advertisers are turning to direct mail. With direct mail marketing, businesses add a personal touch with each postcard. This helps to increase their conversion rates.

A touch of personalization increases the response by 135%.

That is not all. They are also using high-resolution images, strong CTAs, and heavy stock paper.

More Memorable

Today, whether we are searching, streaming, or swiping, we are assailed with digital ads. From text-based ads to video-based ads, they flash before our eyes in blazing speeds.

Forty-four percent of the people can recall a brand directly after watching a digital ad. In another survey, 75% of the people could recall a brand after receiving direct mail.

The reason why customers recall brands is because of the personalized touch. It could also be the use of coupons, fliers, tailored messages, and postcards.

Direct Mail vs Digital Marketing – Why You Should Use Direct Mail Marketing

When it comes to direct mail vs digital marketing, direct mail is the better option. Why? It’s cost-effective, personalized and highly flexible. With a compelling creative postcard, you can make a great first impression.

This increases your conversion rates.

Looking for the right direct mail services for your business? We at Modern Mail & Print Solutions can help. Contact us today!

Posted in: Business Resources, Campaigning Help

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