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Archive for January, 2019

Do Flyers Still Work In The Digital Marketing Age?

Nowadays, it seems everything is online. In an increasingly virtual world, however, clients appreciate getting a greeting in the mail once in a while. Direct mail strategies are still a lucrative business for marketing across the country. But what about flyers? Where is their place in the marketing world today?

Why flyers are important

Flyers still hold a firm position in the marketing world. They are a physical reminder designed to engage the complete attention of the individual.

In fact, a recent study found that recalling ad information was 70% higher among those who received direct mail over a digital ad. Physical presence is just as important to implement in your marketing strategy as digital marketing techniques.

The perks:

There are still countless benefits to using flyers made through commercial printing options. Digital printing companies have streamlined the printing process in order to curate the perfect flyer for the job. Here are just some of the benefits of relying on flyers:

  • They’re affordable

They are a great way to reach a lot of people in a short amount of time for little cost to your business. Instead of shelling out for advertisements and redesigning your entire website, flyers are still a great way to reach numerous clients with ease.

  • They cater to your locale

Many online businesses get caught up in trying to reach new consumers across the country. But your local roots are what’s going to keep your business strong. Handing out flyers allows you to engage with your local community and interact with current and soon-to-be current clients. It’s a personal touch that many people appreciate.

  • They help you form connections

When you want to hang your flyer at your local cafe, you’re likely to strike up a conversation with the manager. The same could be said at the restaurant down the street, the museum across the block, and the small business next door. Commercial printing your flyers will appear around your entire neighborhood if you walk out your front door. While your flyers help you engage with your consumers, they can also help you engage with fellow local businesses.

  • It creates something tangible

As mentioned above, people are more likely to remember your direct mail marketing and flyers than online options. This is because the consumer loves the feeling of something tangible. This characteristic allows the consumer to hang the flyer on their fridge, carry it to a local shop, or hand it to a friend.

Direct mail marketing companies have still realized their niche in an increasingly online world. When you realize your business can benefit from wholesale printing services, contact Modern Mail and Print Solutions online today for the best in commercial printing, direct mail marketing, and mail processing.

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Why Your Marketing Strategy Should Marry Direct Mail And Digital Marketing

There are articles upon articles about the importance of digital marketing in today’s tech world, yet the effectiveness of traditional direct mail strategies shouldn’t be overlooked. At the same time, ignoring the necessity of a strong digital marketing campaign will destroy your business. The obvious solution, then, is to artfully combine digital efforts with direct mail strategies in order to maximize the success of your marketing campaigns. If you’re not convinced yet, read up on these reasons why you need both methods to succeed. Here is why everything should integrate for your marketing strategy…

a team discussing a marketing strategy

Digital Inundation

Digital ads and banners are on every page, platform, and video. The average American is sees thousands of advertisements per day, according to recent reports. With this much digital content, consumers have become accustomed to scanning over these ads. They do the same as they read or scroll through websites and social media platforms. In fact, only about 2% of digital ads actually receive a person’s full attention each day. This saturation of digital content also means that its quality has significantly decreased. In addition, it has become less trustworthy in the eyes of consumers.

Mailboxes vs Inboxes

This saturation affects your email inboxes as well. Consumers lose track of the hundreds of promotions sitting in their inboxes. But they will have much less content in their physical mailboxes. Over 60% of direct mail recipients were convincing to visit a promoted website. The greatest influence was on first-time shoppers, according to a USPS study. Partner with local commercial printing services, like a printing company Tampa Bay trusts, and your physical promotions and ads will make it right into the hands of your target audience.

People Love Print

When you work with an experienced and local printing company, you’re creating content that consumers can easily process. According to a sweeping study a neuromarketing firm conducted for Canada Post, direct mail takes 21% less cognitive effort to process than digital media. This suggests that direct mail is easier to understand as well as being more memorable. Consumers could recall a brand 75% of the time when they receive direct mail offers, but only 44% of the time when they received digital-only versions.

In the world of marketing strategy, the most effective campaigns do not rely solely on one technique or another. By marrying digital marketing with direct mail strategies, a business can capture the attention of more consumers and generate more leads.

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