Direct mail has been around for decades — and it won’t go away anytime soon. Despite the rising popularity of digital advertising, people are still eager to read their mail and get personalized offers. Whether you’re a small business owner or an established company, direct mailing services can increase your sales and revenue. On top of that, you’ll find it easier to build lasting relationships with your customers and keep them engaged.
According to a recent report, four in 10 Americans look forward to checking their mailbox. Over 40 percent either read or scan their mail.
The same report states that direct mail has a 21 percent return on investment. But that’s not all.
Consumers who receive offers by mail spend nearly 30 percent more money than those who don’t get those flyers, brochures, and other promotional materials.
Need more proof? Read on to find out how direct mail can benefit your business and improve customer experience!
Target Your Customers More Effectively
When you use social media, targeting your audience is a breeze. Direct mail, though, is tangible and allows you to connect with your prospects on a more personal level.
With this advertising method, you can laser-target your customers and send them the right offers at the right time. Consider working with a wholesale direct mail provider to lower your costs and reach a wider audience.
Build Trust in Your Brand
More than 293 billion emails were sent in 2019. This number is expected to reach a whopping 347.3 billion by 2023.
In addition to hundreds of emails that end up in the trash folder, consumers are exposed to dozens of banners and online ads on a daily basis. Many of these offers fail to meet their expectations because they are poorly targeted.
Direct mailing services, on the other hand, can help you build trust with your customers and increase brand awareness.
According to the report mentioned earlier, over 70 percent of Americans say that direct mail is their favorite way to connect with brands. Additionally, nearly 60 percent enjoy getting mail about new products from their favorite brands.
However, this doesn’t mean you can send a bunch of flyers and catalogs to your customers every week. Personalize your offers for each target market. Make your promo materials stand out by using the right colors, fonts, and other branding elements.
Gain a Competitive Advantage
Another reason to use direct mail is that it can give you a competitive edge.
This advertising strategy is becoming less common. Some of your competitors might not be using it at all.
By sending promotional materials to your clients by mail, your offers have a higher chance of standing out. The Internet, on the other hand, is full of ads that customers may or may not trust.
Leverage the Power of Direct Mailing Services
From memorable customer experiences and higher ROI to increased brand awareness, direct mailing services can benefit your business in a multitude of ways. This marketing strategy is highly targeted and personalized, creates a sense of trustworthiness, and comes in a familiar format.
On top of that, you can choose from a wide variety of formats and styles for your marketing materials. Oversized catalogs, brochures, postcards, and flyers are just a few to mention
So, what are you waiting for? Leverage the power of direct mail to reach more customers in less time. Contact us today to discuss your needs and find the best mail and print solutions for your business!