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Why Your Business Needs Direct Mailing Services

Why Your Business Needs Direct Mailing Services

Direct mail has been around for decades — and it won’t go away anytime soon. Despite the rising popularity of digital advertising, people are still eager to read their mail and get personalized offers. Whether you’re a small business owner or an established company, direct mailing services can increase your sales and revenue. On top of that, you’ll find it easier to build lasting relationships with your customers and keep them engaged.

According to a recent report, four in 10 Americans look forward to checking their mailbox. Over 40 percent either read or scan their mail.

The same report states that direct mail has a 21 percent return on investment. But that’s not all.

Consumers who receive offers by mail spend nearly 30 percent more money than those who don’t get those flyers, brochures, and other promotional materials.

Need more proof? Read on to find out how direct mail can benefit your business and improve customer experience!

Target Your Customers More Effectively

When you use social media, targeting your audience is a breeze. Direct mail, though, is tangible and allows you to connect with your prospects on a more personal level.

With this advertising method, you can laser-target your customers and send them the right offers at the right time. Consider working with a wholesale direct mail provider to lower your costs and reach a wider audience.

Build Trust in Your Brand

More than 293 billion emails were sent in 2019. This number is expected to reach a whopping 347.3 billion by 2023.

In addition to hundreds of emails that end up in the trash folder, consumers are exposed to dozens of banners and online ads on a daily basis. Many of these offers fail to meet their expectations because they are poorly targeted.

Direct mailing services, on the other hand, can help you build trust with your customers and increase brand awareness.

According to the report mentioned earlier, over 70 percent of Americans say that direct mail is their favorite way to connect with brands. Additionally, nearly 60 percent enjoy getting mail about new products from their favorite brands.

However, this doesn’t mean you can send a bunch of flyers and catalogs to your customers every week. Personalize your offers for each target market. Make your promo materials stand out by using the right colors, fonts, and other branding elements.

Gain a Competitive Advantage

Another reason to use direct mail is that it can give you a competitive edge.

This advertising strategy is becoming less common. Some of your competitors might not be using it at all.

By sending promotional materials to your clients by mail, your offers have a higher chance of standing out. The Internet, on the other hand, is full of ads that customers may or may not trust.

Leverage the Power of Direct Mailing Services

From memorable customer experiences and higher ROI to increased brand awareness, direct mailing services can benefit your business in a multitude of ways. This marketing strategy is highly targeted and personalized, creates a sense of trustworthiness, and comes in a familiar format.

On top of that, you can choose from a wide variety of formats and styles for your marketing materials. Oversized catalogs, brochures, postcards, and flyers are just a few to mention

So, what are you waiting for? Leverage the power of direct mail to reach more customers in less time. Contact us today to discuss your needs and find the best mail and print solutions for your business!

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4 Goals Every Direct Mail Campaign Should Have

4 Goals Every Direct Mail Campaign Should Have

Do you think a direct mail campaign is outdated? Think again.

No matter how beautifully you craft your marketing emails, the average viewer will only look at it for 2 seconds. That’s it.

Compare that to a piece of direct mail, which has an average shelf life of 17 days. Would you rather your potential customers consider your marketing materials for 2 seconds—or 17 days?

The advantages of direct mail marketing campaigns are clear. Still, for your best chance of success, you have to start out with clear goals in mind.

Here are 4 goals you should consider before planning your next campaign.

1. Address Business Challenges

Is there a specific hurdle you’re trying to overcome as a business?

Maybe you’re new and no one in the community knows who you are yet. Perhaps your community has mistaken beliefs about your company, like the notion that you’re too expensive.

Perhaps you’re trying to boost those seasonal dips in sales with an off-season special. Or maybe you’re ready to launch a new product or service.

Before you build your marketing materials, think of any current challenges you have and how this particular campaign can overcome it.

2. Build Brand Awareness

Consistent branding can increase your overall revenue by up to 23%.

Even if your marketing campaign doesn’t result in an immediate sale, you’re still raising customer awareness. Most direct mail pieces are short, sweet, and to the point—perfect for leaving a favorable impression of your business.

When used with other marketing channels (email, social media, etc), you’re further increasing your brand’s visibility. The more familiar people are with your brand, the more likely they’ll be to buy from you.

3. Generate New Leads & Conversions

90% of direct mail gets opened, compared to less than 30% of emails. This makes direct mail marketing a premier way to get your business in front of potential customers.

When you target new customers, at least some of the recipients will respond to your call-to-action. If you offer a free trial product or service, that’s likely to lead to repeat business down the road.

You can also target past customers and offer an incentive to return to your company. Direct mail is also a good tactic for upselling, cross-selling, or repeat selling to existing customers.

4. Improve Customer Retention & Loyalty

Mass marketing efforts often fall on deaf ears—people who aren’t actively seeking your product or service.

In contrast, direct mail allows you the chance to fine-tune your marketing efforts to those most likely to buy from you. This personalized service gives you the chance to communicate one-on-one with potential customers.

After a sale, keep your customers happy with follow-up pieces like coupons or vouchers. Offer further incentives if they refer a friend or make a repeat purchase.

Ready to Launch Your Next Direct Mail Campaign?

Now that you’ve got clear goals in mind, what’s next?

Once you’ve planned out your direct mail campaign, all that’s left to do is find a reputable printer near you.

Are you lucky enough to live in the Tampa/St. Pete area? Click here to learn about our printing company and how we can make a success of your next campaign.

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Political Direct Mail: 5 Tips for a Successful Campaign

In a political campaign, you have to let people know who you are and what you stand for. There are plenty of ways to make that happen. You can engage in a field campaign, going door-to-door.

You can also invest in TV ads, but that can be cost-prohibitive for a local campaign. Direct mail still works because it is a way to get your name in front of people.

Political direct mail is an effective way to reach voters and cut through the noise. Read on to learn the top tips to make your direct mail have an impact.

1. Define the Purpose of the Mailing

The first thing that you need to do is to define the purpose of the mailing. This will influence what list you use, the messaging, and the design of the mailing.

For example, you may use direct mail as a get out the vote campaign. You may use it to introduce some voters to your stance on major positions.

2. Target the Right Audience

Next, there are plenty of benefits of using direct mail as a marketing and communications tool for your campaign.

However, if you want to get the most out of your direct mail campaign, you need to target the right audience. You know that Democrats and Republicans have very different views and your messaging needs to speak to those views.

The most effective campaigns have a specific audience and use segmented lists as opposed to mailing to everyone within a geographic area.

3. Have a Clean Design

Thirdly, you may be tempted to do a small mailer to cut costs and cram it with as much text as possible. Don’t do that. That will only reflect poorly on your campaign.

You want to have a clean design that uses whitespace and makes certain elements of the mailer stand out. The text needs to be easy to read, and you should make it personable. Have a photo of you and in large text have your name and office bold and easy to figure out.

4. Think Like Voters

You have to think like the people who are receiving the political direct mail. It needs to catch their eye in an instant and make them curious about the content of the mailing.

That starts with a compelling headline. That should speak to a particular issue that voters care about. You then need to follow that up with a little information about you.

Each section of the political direct mail piece should compel the reader to read the next section.

5. Think of Direct Mail as a Campaign

The mistake that many people in politics make with direct mail is that they treat it as a one-time thing. They’ll send out one mailing and that’s it.

You could miss out on a huge opportunity if you do the same thing. Plus, you can tie your mailing to your phone database and contact likely voters to follow-up.

You can also follow up with multiple mailings. The more touches you have with voters, the more likely they are to remember your name. When it comes time to vote, they’ll mark your name.

Political Direct Mail Strategies to Win

Politics is tough no matter what office you’re running for. Every campaign relies on name recognition and relatability. It can be difficult to get through the noise of election season to make that happen.

In addition, political direct mail campaigns can help you cut through the noise and reach voters. They’re faster than going door-to-door and more affordable than radio or TV ads.

Above all, are you ready to start your next political mailing? Contact us today for a quote.

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How to Choose a Direct Mail Printer: 5 Tips

In this digital age, would you be surprised to learn that close to 90% of direct mail is opened by the recipient? On the contrary, only 20-30% of emails get clicked to open. What is the key to a successful direct mail campaign? Should you include coupons? Does your target customer prefer direct mail to keep abreast of updates and promotions? Will a direct mail campaign bring traffic to your website or social media accounts?

If you’re thinking about running a direct mail campaign, your first priority is to find a direct mail printer you can trust. Stick around for 5 tips you need to know when looking for the best printer for direct mail.

Finding the Best Direct Mail Printer

The success of your direct mail campaign depends highly on the direct mail printing. It has to be aesthetically pleasing and done right. Here are our 5 tips:

1. Choose a Printing Company with Experience

Firstly, choosing the best printer for your business is imperative. Look for a company that has experience with direct mail campaigns.

Look at sample work especially those that are similar to what you desire for your business.

Someone with a lot of experience will be able to offer advice, catch mistakes, and work more efficiently.

Experience may cost a little more but will save you time, headaches and money in the end.

2. Don’t Forget the Details

Secondly, printing direct mail postcards, flyers, or letters involves a lot of little details. Choose a printer that pays attention to detail.

When getting a quote for your job, it should include pricing for everything.

If the printer leaves out some of the details in the quote, that should raise a red flag.

3. Your Signature Color

Does the color of your mailer matter? It sure does. Different colors elicit certain feelings. You’ll want to choose wisely.

Do you have a color that is unique to your brand? You need to find a printer that can match your color exactly.

4. Quality Work

Quality printing and direct mail need to go hand in hand.

The quality of their work has to go beyond just the print aspect. How is their cutting, folding, collating, etc.?

You want the whole package to be perfect.

5. Customer Relations

Does the printer have a contact person with whom you can speak directly when you have an issue or concern?

Business moves at a fast pace. When you need to make changes and time is of the essence, you want a company that will work with you on a personal level.

Let’s Get Started

Now that you know the tips to find the perfect direct mail printer, are you ready to get started? Do you know who can help you with all of your printing needs? We, at Modern Mail and Print Solutions, are a full-service printing company.

Our business is family-owned and operated. We believe that our clients should be treated like family. Contact us today.

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Are Direct Mail Marketing Costs Worth It?

When was the last time you sent an exclusive offer or a brochure by mail to your clients? If you can’t remember, it’s time to do it more often. Direct mail marketing is far from dead.

According to a 2017 survey, this marketing channel has an average return on investment of nearly 30 percent. That’s significantly higher than online display and paid ads.

Furthermore, about four in 10 American consumers look forward to checking their email every day. In fact, approximately 41 percent of those aged 50 to 64 years and 56 percent of those over 65 do so.

Direct mail marketing costs aren’t necessarily higher than those of email or social media marketing. Although postage costs have increased over the past years, print costs have dropped. Additionally, this marketing strategy has a high ROI, so it pays for itself.

Whether you want to build lasting relationships with your clients or drive engagement through personalization, direct mail is the way to go. It’s a proven way to increase customer engagement, build trust, and gain a competitive advantage.

So, what are the advantages of direct mail advertising? Why should choose this marketing channel over others? Read on to find out!

Breaking Down Direct Mail Marketing Costs

Wondering how much does direct mail cost? The answer depends on several things, including what you sell, who your audience is, and what products you’re planning to send by mail. However, direct mail costs might be cheaper than you think.

In fact, direct mail is extremely cost-effective considering it’s the only marketing mean which puts the message right into the consumer’s hands. Conducting a direct mail campaign leads to higher conversion rates, can be easily trackable, and is a personal touch from company to consumer.

The actual price of a direct mail campaign can cost anywhere from 30 cents to more than $10 per person and that’s worth it and rewarding for your business when you have the right message to the right person.

What you sell matters too. For example, if you provide legal services, you’ll most likely send brochures or traditional letters. A company that offers floral arrangements or party dresses will send a colorful postcard, so the price will be higher.

Next, consider your audience. It’s one thing to target existing clients who are familiar with your products, and another thing to reach out to new customers (who may need more information).

Direct mail marketing costs also depend on whether you hire a graphic designer or use pre-made templates for your advertising materials. Some websites offer free templates that users can customize and print with a few clicks.

Other factors that influence the average cost of direct mail advertising include:

  • Mailing list selection
  • Marketing copy
  • Printing and distribution
  • Reprints and new designs

The good news is that you can purchase most services at affordable rates. A reliable commercial printing company can assess your needs, provide free samples, and make an offer that fits your budget.

For further savings, consider using wholesale printing services.

Above all, no matter the final price of your direct mail campaign, it will help with brand exposure, increase traffic to your site, and add an extra touch point for your consumers.

Is Direct Mail Really Worth It?

Direct mail isn’t the cheapest marketing channel, but it’s worth the cost.

Think about it: everyone is online in this competitive era. Consumers are tired of having their inboxes flooded with countless emails.

In fact, many of them don’t even bother to read their emails — unless they come from a friend or colleague. Some use advanced spam filters, so they might not even see your message.

Direct mail offers more opportunities for personalization than email. Additionally, it makes it easier to target specific markets based on their age, location, income level, and other criteria.

A staggering 80 percent of customers are more likely to purchase from brands that offer personalized experiences.

Greater privacy, increased brand awareness, and ease of execution are just a few of the many advantages of direct mail. Plus, you can easily measure the results of your marketing efforts without complicated analytics.

Leverage the Power of Direct Mail Marketing

Direct mail adverting has been around for decades — and it won’t go away anytime soon. Use this marketing channel to give your brand a human face, connect with your customers on a more personal level, and make your products stand out.

Interested to know more about direct mail marketing costs? Contact our team to discuss your idea and get a free quote!

From mail fulfillment and data processing services to custom mailing lists, we’ve got you covered!

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Direct Mail Response Rates and Other Metrics: How to Measure Your Campaign

Email, social media, and other online advertising get most of the attention in today’s world but old-fashioned direct mail still works like crazy. In fact, direct mail outperforms digital marketing by 37 percent with a house list.

One of the reasons a lot of marketers avoid direct mail is because it takes more work to track everything. But that will work in your favor if you do the work to set up your direct mail campaigns effectively.

Let’s look at how to measure your direct mail response rates and other important metrics.

What Are Direct Mail Response Rates?

The response rate of your mailing is the percentage of people who responded to the offer. For example, if you mail 1,000 packages and 50 people respond, that’s a 5 percent response rate (50 divided by 1,000).

According to the Direct Marketing Association (DMA), the average response rate for house lists is 9 percent and the average rate for prospect lists is 5 percent. There are lots of factors that affect a given campaign including:

  • Cost of the offer
  • The complexity of the market and product or service
  • How well targeted the list is

Conversion Rate vs Response Rate

Conversion rate is another metric that you should always measure on your direct mail campaigns. The conversion rate is the percentage of people who not only responded but also took the offer.

Conversion rates and response rates can sometimes be so similar that you don’t need to track them separately. On lower-cost offers, especially for things that are impulse items, the two numbers will be virtually identical. The only response might be to take the offer.

Tracking the two metrics independently is more important on offers with a higher price or a longer sales cycle where the prospect may take some time to make a buying decision.

How to Measure Your Response and Conversion Rates

Part of what makes online marketing so attractive is the ability to track prospects at almost every step of the sales funnel. It’s easy to pinpoint where a customer first saw your ad or read about your company.

You can do the same thing with direct mail but it takes a bit more planning. The key to direct mail tracking is to make every step identifiable so you can connect a conversion back to the source of that lead.

If your mailing directs the reader to your website for more information, set up a unique landing page for every mailing you send. Instead of directing them to www.yourcompany.com, point them to www.yourcompany.com/product-x-landing-page.

You can also use Google’s Campaign URL Builder tool to create URLs that you can track from within Google Analytics.

The same goes for phone numbers. If the goal of your mailing is to have prospects call you, every mailing should have a unique number whenever possible. The number might forward to your main number but with a unique number, you’ll know how many people called in response to that particular mailing.

You can also use coupon codes, department numbers, extension numbers, or any other unique identifier in your ad. When the prospect calls, ask them for the number.

Creating Direct Mail Campaigns

Getting your campaign set up so you can measure direct mail response rates takes planning and preparation. Once you send the mailing, you can’t go back and make changes the way you can online.

The best way to ensure you’ve got everything in place before the first letter goes out the door is to work with an expert in direct mail campaigns. Modern Mail & Print Solutions can help. We’ve been providing dependable, high-quality services for over 40 years.

Get in touch with us today to get more information about our direct mail marketing services. We’ll help you plan and implement your campaign so you can see exactly what kind of results it’s getting.

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The Dos and Don’ts of Sending Direct Mail Flyers

Nearly 60% of consumers say they enjoy getting campaign mailers from companies and brands they like. If you’re thinking of making mail flyers a part of your marketing strategy, you need to ensure you’re doing it right. So, what are the biggest do’s and don’ts when it comes to your business mailers?

Read on to find out.

1. Do Include a Specific Call to Action

When you’re sending out mail flyers, we strongly suggest that you have one specific call to action in mind.

In short, this means the action that you’d like for the customer to take.

Don’t send out a mailer with a vague goal, such as to “raise awareness” about your business. Instead, invite people to an upcoming sale. Encourage them to follow you on social media. Include a discount code they can use for 10% off their next purchase.

Having a singular, specific goal is how you see real results from direct mail marketing.

2. Don’t Cram in Too Much Information

One of the biggest mistakes we see in direct mail campaigns?

Companies that include far too much information on their flyers and other pieces of marketing mail.

We suggest you include no more than two images, one headline, and no more than one or two paragraphs of text. If you can get it down to bullet points, all the better.

Remember, your mailer is about sending digestible and actionable content to consumers. It’s not a blog post or a product description. Too many words mean your mailer simply won’t be read — and that you’ve wasted your money.

Put the most important piece of information up top, and use plenty of negative space in the design.

3. Do Remember to Proofread

Over 40% of consumers say they think negatively of a brand if its content has too many spelling or grammatical errors.

Always proofread your mailers. It’s not just about making a good impression. It’s also about avoiding a costly reprint.

4. Don’t Let Poor Design Ruin Your Campaign

Above all, focus on clear, clean, and unique design for your campaign mail.

We strongly suggest that, as opposed to going the DIY route, you work with a professional mailing and printing company.

They’ll help you design the perfect layout, personalize your mailers, and help you understand the technical side of things. This way, you can focus on the important things, like the content of the mailer itself.

Make sure you study up on the latest design trends in mail flyers, postcards, and more to keep your mailings as engaging as possible.

Ready to Send out Your Own Mail Flyers?

When you’re ready to send out your business mail flyers, make sure you work only with the best.

That’s where we come in.

We offer incredibly marketing, mailing, and printing services that will give your company the competitive edge it deserves.

Whether you need assistance with mail fulfillment, folding, addressing, and more, we urge you to reach out to us to learn more about how we can make your mailing process easier than ever before.

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Keeping Up With the Times: Understanding the Future of Direct Mail

Which is more fun; checking your inbox or checking your mailbox?

With the rise of the Internet age, email, and messaging services, it may seem like regular, old direct mail should be obsolete. But, the future of physical mail is looking brighter than ever before.

Think a direct mail marketing campaign isn’t worth your time anymore? When used correctly, direct mail can be more powerful than any digital ad campaign you could devise.

Don’t quite believe that? Allow us to convince you.

Here’s everything you need to know about the future of direct mail, and how you can use it to your advantage.

future of direct mail

The Future of Direct Mail By the Numbers

First, the seemingly bad news; mail volume is declining.

Since 2006, mail volume has dropped over 30%. That may look like a shocking statistic, but don’t write off old-fashioned letters just yet. Let’s take a look at what that number means — and how you can use it to your advantage.

In our digital age, several tasks that once relied on the USPS have found new, and slightly more secure homes online. Things, like paying bills, depositing checks, and ordering goods, have all moved into the digital space.

So, while this shift left consumers with emptier mailboxes as the volume of post sent dropped, it doesn’t mean direct mail as a whole is on the decline.

The drop in volume presents marketers and business owners with a significant opportunity.

Mail Goes On

Studies show that consumers tend to trust physical mail more than email or other digital campaigns.

What makes the Internet so fantastic is also its greatest weakness; everyone can use it.

Because everyone is online, consumers have tens of thousands of online ads thrown at them every single day. This constant bombardment has decreased the emotional value of online ads.

And this, in turn, has made direct mail campaigns that much more valuable. Although the volume of direct mail has decreased, response rates have exploded.

While a social media campaign may return a 1% response rate, direct mail has skyrocketed 173% to a whopping 9% response rate since 2006.

So, if you want to engage with your customers, old fashioned direct mail is the way to go.

Crossing the Streams

So, odds are your customers will respond better to a direct mail campaign than a digital one. Does that mean you should shut down your email and social media campaigns?

Not so fast!

Direct mail and digital marketing are two sides of the same coin. By using one, you can strengthen the other.

With digital marketing, you can track user reactions in real-time to figure out what works with your customers.

You can then use that information to craft direct mail campaigns your customers won’t be able to ignore.

Thanks to the internet, you can track customer data better than ever before. That means you have the tools to customize and tailor your direct mail campaigns to better suit each customer.

Mailing Forward

As we said before, the future of direct mail is looking bright. And, if you want to take advantage of all that it has to offer, we can help.

Contact us for more information about our services, or to start your next direct mail campaign today!

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Direct Mail for Small Business: A Beginner’s Guide

Ready to harness the power of direct mail advertising, but aren’t exactly sure the best way to get started?

Need to know when you should send out a direct mail campaign what to include, and which type of mailer to select?

There are a lot of things to consider when you’re getting into direct mail marketing, but we’re here to help you sort through all of them with ease.

Read on to learn the basics of direct mail for small business success.

Why Use Direct Mail Advertising?

There are countless reasons why companies decide to send out advertising mailers.

Some of the most popular include:

  • Grand openings
  • Upcoming sales
  • Holiday cards
  • Appointment follow-ups
  • Event promotion
  • Thank-yous
  • Brand recognition
  • New store location

The important thing to remember is to send out a direct mail campaign that promotes just one offer or serves a singular purpose. You don’t want to overwhelm your customers, and you want them to have a clear understanding of the action the mailer should encourage them to take.

Different Types of Business Mailers

In addition to the variety of reasons to send out direct mail for small business, you also have lots of options when it comes to the specific kinds of mailers you’d like to send.

If you’re interested in promoting lots of products at once, you may want to send out a catalog at the start of every new season.

To update customers on new developments at your business, you may choose to send a monthly newsletter or a brochure.

If you just have a few quick things to say, we suggest sticking to a postcard or a flyer.

Of course, every customer will appreciate receiving a postcard with a discount code or coupon on it — and it’s a great way to build brand loyalty.

Though not effective for marketing, you can also send invoices, letters, and any other kind of official correspondence to customers through direct mail.

How to Develop an Effective Direct Mailing Campaign

Now, let’s talk about how to approach direct mail advertising campaigns the right way.

First, consider the design itself. Which colors and fonts will you use? Will you include your logo and images? How much negative space will you include? Where will you locate the most important information?

Next, consider the headline. It needs to be engaging enough to encourage people to keep reading.

You also need to think about the content — keep it short and sweet whenever possible. Always include your specific offer or call to action.

Above all, consider your audience. Ensure that the mailer is in line with their needs and interests.

Ready to Start Using Direct Mail for Small Business Growth?

Now that you know exactly how to get the most out of direct mail for small business, you need a direct mail provider you can trust.

We’re here to help you through every aspect of the direct mail marketing process, from developing custom mailing lists to offering our graphic design services and more.

Reach out to us today to get started on your next campaign.

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5 Reasons Direct Mail Campaigns Still Work

With email newsletters and online discount codes prevalent, you may think that traditional mailed business campaigns and promotions are a thing of the past.

The truth its, direct mail campaigns have a profound impact on customers new and old, and they can give you plenty of benefits when it comes to promoting your business.

Read on to discover five reasons these campaigns still work, and why you should keep using them for success.

1. Direct Mail Partners Well with Digital

If you have a strong online presence, you can use direct mail campaigns to promote awareness. Include your Facebook page information on your direct mailing, and feature a few discount codes as well. You can easily integrate the printed campaigns with your digital presence to reemphasize what you have to offer.

2. Direct Mail Campaigns are Personal

Getting something in the mail addressed with a real name will always feel more personal than a standard, broad email. When you send out mail to your customers, include a photo of yourself or your staff along with a friendly message.

When customers get this mail, it entices them to visit your business in a more organic and friendly way. Use the ability to send mail to your advantage by making each printing something with a personal touch.

3. It’s Tangible

A random email can easily be deleted, but direct mail is something customers can feel in their hand. Include a coupon with your campaign to encourage your customers to make a purchase. When people have something they can hold and look at, it creates a psychological trigger for them to find out more or pay your store a visit.

4. It Increases Your Brand Awareness

Use direct mail campaigns to really tell your audience who you are as a company. Print colorful graphics and bold logos that explain who you are and what you’re offering. Direct mail should be clear and concise with enough information to tell the customer who you are at first glance.

5. Make it Memorable

The goal of any direct mail campaign is to create something your customers will remember. Use your mailings wisely and send things that are creative and enticing. The use of direct mail gives people something they’ll look at more than once and offers them more insight into what your company has to offer so they don’t forget.

Use Direct Mail to Your Advantage

With so many benefits of direct mail campaigns, it’s easy to see why you should continue to use them. These unique marketing tools offer customers something tangible and they give you an opportunity to create something unique and memorable.

Use your direct mailings to your advantage by including special coupons, social media information, and much more. This creates a marketing campaign that customers will easily remember.

For all your business print and mailing service needs, be sure to visit our website and contact us today for more information.

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