Blog

Archive for August, 2018

3 Common Myths About Digital Printing Debunked

Even though digital media has revolutionized the marketing industry and created a whole new facet to how businesses promote themselves, print isn’t dead. There are still many positive and effective benefits to using direct mail in your marketing strategy. So in an effort to prove that digital printing companies can help with a successful print marketing effort, here are some debunked myths.

  1. MYTH – Direct Mail is expensive: Direct mail actually costs less to set up than email marketing or PPC. From a per piece cost, direct mail may appear more expensive but it allows you to be more targeted than any other marketing mean, providing a higher Return on Investment. Also, the larger the volume of pieces you print or the more saturated the mailing is into one area, the cheaper the piece gets.
  2. MYTH – Direct Mail is Generic: This is a very large misconception about the industry. Direct mail can be personalized to each personthey’re sent to. Digital printing uses a technique called Variable Data Printing, or VDP, that allows for changes to be made to each piece allowing it to be personalized to the recipient. That means headings can be changed to have recipients names, birthdays and other personalized information can be added, as well as discounts and vouchers for specific demographics. You could print a voucher for one customer that gives them 20% off their next purchase and one that gives their neighbor a BOGO discount without having to stop the printing process.
  3. MYTH – Direct Mail is Ineffective: A whopping 92% of shoppers stated that when it comes to making purchasing decisions, they prefer direct mail. Many consumers prefer to have a physical copy of a coupon or voucher rather than a virtual one from something like an email. They’ll be more likely to come into your store or business and actually use the voucher if they can hold on to it.

Even though you might think that the best route to go is still digital marketing, you are limiting the capacity of which a much more rounded campaign can produce results. Rather than isolating yourself to one method or another, try them both. Work on targeting demographics that shop mostly online as well as those who prefer in-store purchases.
Contact your local digital printing company for your next direct mail campaign.

Posted in: Uncategorized

Leave a Comment (0) →

How to Revamp Your Marketing Strategy with Direct Mail

Marketing messages are everywhere now, more prevalent than ever with the increasing amount of digital platforms that allow for display advertising and targeted ad campaigns. Social media sites have drastically changed how many businesses view their marketing strategies and achieve demographic coverage. So with everyone playing the same game with similar marketing strategies, how can your business stand apart?  The answer is to take a fresh look at one of the original vehicles for reaching consumers: direct mail.

Direct mail may be an older form of marketing, but that doesn’t mean it’s less effective. It is proven to be the best one-on-one form of marketing that you can control who you hit and when you hit them with your message.  In fact, it’s typically more effective than some digital marketing practices. And here’s the kicker — everybody still gets mail and they look forward to seeing what is in their mail box. Mail hasn’t disappeared in the slightest! Utility bills may be going paperless, but that presents the perfect opportunity for you to take over the mailbox with your own personalized piece of direct mail. If 66% of shoppers are more likely to use a coupon or voucher if they have a tangible form they can hold in their hands, then why not be the company who gave it to them?

  • Start by gathering data. This includes addresses of all current customers as well as prospective ones. Analyze shopping trends and methods. Compile all data that can help you in the campaign.
  • Create a way to personalize it. Use the data to send out coupons or discount vouchers to shoppers who buy more of one thing or shop at certain times. Add names and shopping history if you can as well. It makes customers feel special and more willing to continue using your business.
  • Find a great printing company. You’ll want to make sure you find a printing company that can handle your printing and cater to your needs. Don’t confirm to templates and doing what everyone else is using for direct mail. Work with someone that will help direct you and get you thinking outside of the box!  Work with a Direct mail marketing company that can help you execute the perfect campaign at a cost effective price.
  • Once you’ve started your campaign, you’ll want to make sure you continue to review it’s success and reevaluate if necessary. Continue to offer new promotions and member discounts to keep people’s interest peaked.  Track your response rates and adjust your offer and message based off those responses.

The success of your business is about being different while remaining relevant. Don’t count out old tactics for new ones, and always pay attention to the data. If customers want physical mail, then you should definitely be the one to oblige them.

Posted in: Uncategorized

Leave a Comment (0) →

4 Ways to Make Direct Mail Marketing Work for You

Direct mail marketing, if done correctly, can be an effective means of forging strong customer relations and brand awareness. If done incorrectly, then your mail will be considered “junk mail” and end up in the trash.

In truth, your well-composed, articulate piece of direct mail might end up in the trash anyway — that’s a significant risk of direct mail marketing. However, it is still the best marketing mean that can hit your target prospect at the right time, with the right message.  There are many uses of direct mail that might encourage recipients not to throw them away. Here are a few.

Catalogs

Not everything has to be a colorful, oversized postcard. Sometimes the best way to grab a potential customer’s attention is to be an open book (pun definitely intended). Sending a catalog that lists all of your products and services takes the ‘spam’ out of direct mail campaigns and leaves recipients with a straightforward list of what you can do for them. You can even include a coupon, but ultimately you’re leaving it in their hands to make a decision.

Discount Vouchers

The tried and (sometimes) true method of direct mail: discount vouchers. What better way to get someone interested in your product or service by giving it to them a Discount to response now, rather than later.

Useful Tips

Even though it’s technically “direct mail marketing,” you don’t always have to be direct. Sometimes all you need is to put your brand in someone’s brain and let it marinate there for a bit like a good steak. Eventually, they might need a product or service you offer, or know someone else who does, and your name will come to mind. You can do this by sending helpful industry tips, recipes, calendars, and more.  Keeping your message in front of your audience and staying Top of Mind is a great way to increase responses with your customer base.

Free Stuff

Going along the same lines as the discount voucher, if you can afford to give away samples, then you might have a great marketing opportunity. People love free stuff, even if they’ll never use it or have no interest in it, they’ll gladly accept it if it’s free. You can do this by sending a free sample directly to potential customers, or to whoever responds to your mailing. You could even use the piece of mail as a trade-in voucher, stating that if they come to your business on this day during this sale, they can “present this card for a free such and such.”

If you’re still hesitant on direct mail in a general sense, you shouldn’t be. Direct mail is preferred by 92% of shoppers for making purchasing decisions. All it takes is targeted direct mail lists with a reputable printing company, and some creativity to make your campaign a successful one.

Looking for a printing company in Tampa, FL? Call us today.

Posted in: Uncategorized

Leave a Comment (0) →