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Archive for June, 2017

Don’t Dismiss It Just Yet – 3 Reasons To Consider Direct Mail Advertising

As many companies search for new ways to reach potential customers and prospects, the traditional methods of marketing are being replaced with online advertisements and technology-based techniques with the thought that it is more cost effective and produces better results.

But, that isn’t entirely true. The truth is that Direct Mail is still the most consistently effective form of one on one advertising methods that businesses can use to get their message into a prospects hand. And the response rates on Direct Mail is consistently higher…Direct Mail response rates are on average at 3.7% (compared to .2% mobile, .1% email, .1% social media, and .02% internet display).

Not only does Direct Mail produce higher response rates, but it also yields, on average, a 13-to-1 return on investment.

Additional benefits of using Direct Mail as a part of your marketing campaigns…

Highly Targeted Advertising

Direct Mail is highly targeted and allows you to identify your specific type of prospect you want to do business with, and send your message to them. By looking at your current client base and identifying certain characteristics, direct mail providers can help you target those potential prospects in your geographical area that best looks like your current clients. Then you have the ability to tailor each mail campaign, message and offer for that specific audience. Customers can receive mail that only offers information that meets their specific individual needs and buying habits, increasing the likelihood of a purchase.

Personalized And Tangible

In addition to direct mail having the ability of providing more relevant information for the customer, direct mail pieces can be customized to include names and other personal information for the prospect. This information means that customers are more likely to see your mail piece and to read it, especially if the offer is geared to meet their needs and wants.

And since mail is tangible, they are holding it in their hands. The can feel it, and thus are more likely to keep it if they don’t have the immediate need. Customers often view things they can hold and feel as more reliable.

Cost Effective And Proven

Direct mail can be incredibly cost effective when you view it from a return on investment comparison. You’re capable of sending out as little as 200 targeted mailers or hundreds of thousands if that is what you need. Utilizing printers with both digital and commercial printing presses allows you to get your direct mail produced both easy and affordable. Plus, with bulk mailing capabilities there are tons of ways to save on postage costs to keep your mailings affordable.

Direct Mail has a deep history and a proven track record in marketing. The technique is established and widely used in the past, but with new advancements and capabilities, response rates have increased over the recent years. There is sufficient data that exists to demonstrate its effectiveness.

These are just some of the benefits of working with printing companies to create ad campaigns with direct mail. If you have any questions regarding this method of advertising, please feel free to contact us at Modern Mail.

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A Few Important Benefits of Direct Mail Marketing

Digital marketing might seem like the be-all, end-all in such a technical era, but the truth is that sometimes traditional methods can be effective, too. In fact, digital printing services and direct mail can be extremely beneficial to you in more ways than one! Here are just a few of the many benefits that come with direct mail marketing.

Highly Targeted

One of the biggest advantages of a direct mail marketing campaign is how targeted you can be with who you are sending to. As a business owner, you can use geospatial data to learn what your current customers and potential customers look like and are buying. Then you have the ability to send direct mail materials specifically to them…making your message 100% more relevant to their needs. When you’re working with online ads and social media, there’s no guarantee that you target audience will actually even see your advertisement.

Personalized Content

Getting your mail in the right person’s hands is only the first step of direct mail marketing. The ultimate goal is to connect with customers through the content you’re mailing them. A successful mail piece will have customers welcoming your services to their dinner table. Direct mail simply allows a greater physical connection than email, and it allows for even more customization in terms of layout, content and offer, allow your marketing piece to be more relevant to the recipient.

Flexible

One of the best things about a direct mail marketing campaign is how many options you have. If you’re looking to save some money, simple postcards will do the trick. Have a bigger budget? Maybe a personalized letter with a coupon offer inside is more your style. Depending on how much you want to spend on a campaign, the possibilities are practically endless.

Cost-Effective

Above all else, direct mail marketing campaigns are cost-effective and produce a higher Return on Investment. Direct Mail is the ideal marketing strategy for small businesses running marketing campaigns on a tight budget. Direct mail allows you to segment who you are sending to and marketing specially to those that will yield the highest responses. Commercial Mail houses can also help save tons of money on postage costs, driving expenses down and revenues up!

Direct mail marketing has some pretty impressive benefits. And considering that 66% of consumers are more likely to use a voucher if they have a physical copy, a direct mail marketing campaign may be a great project to get started on.

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3 Critical Mistakes To Avoid When Making A Direct Mail Flyer

About 39% of customers say they try a business for the first time because of direct mail advertising. But in order for your direct mail flyer to be effective in attracting the customer to your product or service, it has to meet a variety of important criteria. Here are a few critical mistakes to avoid when designing and printing a direct mail advertisement.

Mistake: Not making the offer clear

If you want to put in the effort of a direct mail marketing campaign, it’s crucial to state your company’s offer, loud and proud on the flyer. Give them a strong Call to Action, you want to give your prospect a reason to call now, not later. The consumer should never have to go looking for it — they’re likely to get frustrated and give up after just a few seconds. Similarly, try to avoid having a laundry list of terms and conditions below the offer. Yes, they serve a legal purpose, but if they look like nothing more than a massive block of text, the recipient may be turned off entirely, and your mailer will end up in the trash.

Mistake: Not designing for the eye

Direct mail flyers need to be well-designed to be well-received by your potential customers. That means they should be appealing and stand out amongst the rest of your mail — no overtly clashing colors or crazy fonts. Keep it simple, keep it legible, but also make sure to keep it informative and exciting!

Mistake: Not using personalization in your flyer

Being able to incorporate personalization into your design and direct mail piece is key to the success of your campaign. Being able to say, “Hey John”, instead of “Hey You” when marketing to a prospect is much more impactful and will yield a higher response from your direct mail piece. You can even personalize the message, offer, or images to be more specific to the audience you are sending to, using multiple messages, offers, or images within the campaign.

Ultimately, designing an effective direct mail flyer comes down to creativity, simplicity, and transparency. For more information about graphic design and marketing solutions, contact Modern Mail and Print Solutions.[/caption]

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Debunking 3 Major Myths About the Modern Printing Industry

When it comes to marketing, too many people leave direct mail out of their plans. While social media can be a valuable part of a company’s marketing strategy, it can’t be the only means in which they market. Direct Mail Marketing is the only means that puts your marketing message into the hands of your prospect at the right time, making it the most valuable part of any marketing strategy. Not only does direct mail allow you to target who to send to, but it yields the best ROI out of any marketing strategy. So although many believe that because postage rates increase, printing is going to the way side, it’s not going to become obsolete any time soon.

Here are some other common myths about the printing industry.

 

 

Myth: Print ads are a lost art.

Despite the fact that digital marketing is skyrocketing in popularity, people continue to enjoy reading printed content. And in many industries, direct mail marketing is still extremely popular as well (think retail, auto dealerships, and fundraising). In fact, thanks to low costs, direct mail marketing yields on average a 13-to-1 return on investment. That’s largely due to the fact that direct mail feels more personal than other forms of communication, and allows you to not only personalize your message to your audience but specially target who you send your piece to.

Myth: Printing is harmful to the environment.

This was a very popular myth years ago, but many people still seem to think this way. The fact is, all paper materials are able to be recycled and used again, unlike many other materials. Recycled paper can even be made into more paper and the majority of your commercial based paper has a recycled component. Also, most inks used on commercial presses are SOY based inks, making them much more environmentally friendly. Ultimately, the recycling technology that has been developed in the past decade has greatly decreased the carbon footprint of the overall paper manufacturing process.

Myth: Printed materials are impersonal.

Many people are quick to assume that a printed letter will always be less personal than, say, a handwritten letter, but that’s simply not the case. Variable Data Printing (VDP) allows you to easily customize your message for each individual recipient, and the resulting product is certainly more personal than a spammy email blast. Rather than an one-message-fits-all TV or radio spot, VDP allows people to carefully craft their message to be specific to the recipient. In addition to the message, you can also design a beautiful background image or graphic to take the personalization one step further.

Ultimately, these are just a few myths about the printing industry. The fact is, direct mail has made a huge comeback, and while it’s true that digital marketing is gaining popularity, many people will always appreciate the personal touch that comes with direct mail marketing.

At a time when we all spend hours of the day staring at screens, there’s always going to be something special about a physical message you can hold in your hands.

For more information about Direct Mail Marketing in Tampa, contact Modern Mail and Print Solutions.

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