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Direct Mail Response Rates: What Mail Marketers Want You to Know

Direct Mail Response Rates: What Mail Marketers Want You to Know

What’s one of the biggest challenges with sending out direct mail? Getting a response.

The response rate is the metric that marketers use to determine the success of a mailing. The higher the response rate, the better the chance you have to grow your business.

Increasing your response rate will give you more bang for your marketing dollar. On average, advertisers spend $167 per person in direct mail. If you want to get a great return on that investment, read on for the top tips from mail marketers.

1. Know Your Market

What is it about your target market that would make them need your service? That’s what you want to address in your mailer. You need to address the “pain points” of your target market.

A dentist’s office can send out a mailer that addresses the fears of potential new patients. Many people fear going to the dentist. In this instance, the dentist can show how their approach helps patients overcome that fear.

2. Use a Good List

There are a number of things that will impact your success rate. The quality of your list is one of them. A list from three years ago might be inexpensive to purchase, but it won’t do you any good.

Before you send out your direct response mail, process the data you have to make sure your mail pieces are being sent to the right place.

For example, if you’re running a political campaign and you want to remind Democrats who is running for what office. You want to send it to registered democratic households. People move frequently and there’s a chance that you could be sending your campaign lit to registered Republicans.

3. Have a Call to Action

What’s the next step someone needs to take after they read your mailer? That’s a call to action. You need to communicate that with your readers.

A restaurant might include a coupon to invite people to visit. A plumber or a landscaper may have people call for a free estimate.

Whatever that next step is, make it clear and stand out in the design. Remember, people are going to look at your direct mail piece for a few seconds.

You only want to have one call to action. Trying to jam several calls to action into a mailer will only create inaction.

4. Have a Clean Design

You have to resist the urge to put everything great about your business in a direct mail piece. Think like your target market. They get the mail, flip through it, and look at it quickly before they decide what to do with it.

You have to get your point across in just a few seconds. The design of your direct mail piece will have a huge impact

You want to have a headline that stands out – that should be enough to get their attention. Have a couple of images, but not too many as that will clutter the mailing piece.

Mail marketers approach design in a way that encourages the reader to take the next step. The purpose of the headline is to look at the text and images.

The text and images are done in a way that brings readers to the call to action. The call to action is crafted to get people to convert.

Top Tips From Mail Marketers to Increase Response Rates

When you invest in a direct mail campaign, you want to make sure you get the best response rate possible. The tips that the best mail marketers use to increase response rates include understanding the target market, using a call to action, and having a clean list.

Are you ready to start your next direct mail campaign? Contact us today to find out about our direct mail services today.

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Don’t DIY: What to Look for In Direct Mail Marketing Companies

Don’t DIY: What to Look for In Direct Mail Marketing Companies

Did you know direct mail marketing companies can save you money on your mail advertising campaign? It’s true. Hiring the right company is cheaper than handling the campaign yourself.

But beware. Hiring the wrong company can actually increase the cost instead.

So how can you know what to look for in a direct mail marketing company? Just keep reading.

In this guide, we’ve listed all the factors of a great direct mail company. For a successful campaign, hire a direct mail provider that meets these criteria.

In-House Designers

As crucial as graphic design is to your direct mail campaign, it should be a standard feature of direct mail marketing companies. But it isn’t.

Many direct mail companies don’t offer design services at all. That leaves you to find and hire yet another company to design your mailers, in addition to the company you’re paying to mail them. What a waste of time and money!

Other direct mail companies do offer design services, but not their own. With the money you pay for “their” design services, they outsource to a third party graphic design company anyway. You’re literally paying them to pay someone else to design your ads.

That means you don’t even have direct communication with the person who determines what your mail ads look like. This disorganized approach leaves way to much room for error.

Unless you already have a graphic designer on your payroll, never hire a direct mail company that doesn’t design.

Marketing Skills

Secondly, your direct mail company should also be experienced in marketing. Yet, surprisingly, many direct mail providers know very little about this.

They mostly just print and mail—how does that help you? You could do that yourself.

A good direct mail marketing company is one that has years of experience processing hundreds of campaigns for various industries. They’ll have the wisdom and insight to know the best type of direct mail advertising campaign for your business. This wisdom includes which postcard size is best and how to target, or retarget, the right audience.

Also, direct mail companies with marketing skills will be able to track the success of your campaign. One of the biggest benefits of direct mail marketing is how easily and accurately the results can be tracked. However, that won’t matter if your direct mail company knows nothing about tracking marketing metrics.

Mailing Lists

Furthermore, your marketing-savvy direct mail company will provide you with relevant mailing lists. Or, better yet, they’ll create a custom mailing list for you based on your company/campaign and their own extensive pool of resources.

To reiterate, that’s a list of qualified leads from an experienced direct mail marketing company in your local area. There is no better mailing list you could possibly wish for than that.

Pricing

The pricing of direct mail services depend on a lot more than the products and services you choose. Here are a few hidden costs to watch out for.

First, if you’re paying for design services, how much will it cost to revise a design you aren’t satisfied with? Some companies will allow a certain number of revisions for free, while others charge a fee.

 

Also, how much will the service save you on postage? Many long-established direct mail companies get special postage rates because of deals they’ve made with the postal service. This way, they can charge you less postage than you’d pay if you mailed your advertisements yourself.

Meanwhile, other companies charge you the same postage the post office would. Steer clear of these. There’s no reason you should have to pay full postage plus all the fees the direct mail provider charges you.

Know What to Look for In Direct Mail Marketing Companies

Don’t let the knowledge you’ve gained today go to waste. Bookmark or print out this page for reference. Then, use this checklist when comparing direct mail marketing companies to ensure a successful campaign.

Now, read How to Make a Direct Mail Marketing Budget.

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News from Your Direct Mail Manager: 3 Innovations from the Last Year

News from Your Direct Mail Manager: 3 Innovations from the Last Year

Technology is the way of the future—or is it?

There’s no doubt that the digital world makes it easy to connect with people, but does that mean direct mailing services are irrelevant?

Absolutely not. 77% of Millennials take the time to read any direct mail advertising they receive. And direct mail requires 21% less brainpower to process than email—something everyone in our digital age can appreciate.

If you have a direct mail manager, you’re probably up to date on the latest trends from last year. In case you don’t have one (yet), here are 3 important innovations in direct mail from 2019.

1. Retargeted Direct Mail

Imagine if you could see what your target customers are doing online. Imagine you could track their email, social media, and web browsing usage to see what they’re most interested in.

Now imagine you can use that information to send them highly personalized direct mail within 24 hours of those initial actions.

Sound like science fiction? As of 2019, it’s reality. In as little as 12 hours after digital interaction, you can create a personalized piece of mail to send directly to the user’s home.

This hyper-targeting allows you to reach your potential customers while your brand is still fresh in their minds. No wonder the current ROIs for these campaigns average nearly 30%.

2. Informed Delivery Notifications

What if you could combine your digital marketing and direct mail strategies? USPS is now offering informed delivery notifications that allow you to do just that.

Customers can access a daily “preview” of their incoming mail—including your direct mail. They can view an image of their mail’s exteriors from an app, email, or online dashboard.

But wait—it gets even better. You can include digital content as part of your campaign, allowing them to connect to your website, app, or social media pages. They can do all of this before they even receive the physical piece of mail.

This powerful one-two punch gets your brand in front of customers up to three times before they ever open your envelope. Imagine how your conversion rates could soar with this new technology!

3. Informed Visibility Tracking

A final innovation we love from 2019 is the informed visibility tool from USPS. It allows you to track every piece of mail from barcoded envelopes to bundled packages.

Why is this important? You’ll know exactly when your mail has been delivered, allowing you to coordinate the timing of your marketing efforts.

You can use this delivery information to plan the best time for paid ads and other marketing tactics on Google and your social media channels. This ensures your campaigns are both timely and perfectly optimized for maximum conversion rates.

Do You Need a Direct Mail Manager?

As a savvy business owner, you might be tempted to tackle your own direct mail campaigns.

Wouldn’t it be better to enlist the help of a professional marketer who understands the latest trends? If you want to reach your direct mail campaign goals, our direct mail managers can help you get there.

Click here to learn more about our direct mail marketing services and how we can help your company grow.

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How Much Does Direct Mail Cost? How to Make a Marketing Budget

How Much Does Direct Mail Cost? How to Make a Marketing Budget

The average person receives approximately 128 work emails and 117 consumer emails per day. Not to mention the dozens or hundreds of ads we’re exposed to on a daily basis.

Considering these facts, it’s not surprising that a growing number of consumers are expressing their preference for direct mail. Flyers, postcards, and other types of mail take up to 21 percent less cognitive effort to process than online ads and emails.

When used right, these promo materials can generate leads, build brand loyalty, and deliver highly personalized customer experiences.

But how much does direct mail cost? More importantly, is it worth it? Here’s how to budget for an effective campaign that drives business growth!

Factors Affecting the Cost of Direct Mail

As an entrepreneur or business owner, you know that every penny matters. That’s why it’s important to estimate your advertising costs and invest in those areas that bring in the highest ROI.

Direct mail advertising costs depend on several factors, such as the size of your mailing list, format selection, and postage rates. Consider the following aspects as well:

  • Graphic design
  • Personalization
  • Copywriting
  • Volume
  • Colors
  • Type of paper

How much you’ll pay depends largely on the size of your advertising materials, the number of colors in text and images, and the type of paper used. The more pieces you order, the lower the price per unit.

If you opt for high-quality materials and complex designs, expect to pay more. A flyer with multiple folds, for example, comes with a higher price tag than a basic model printed on one side.

While there are ways to lower your costs, it’s not always recommended to do so.

One option is to create the designs yourself in Microsoft Word or another program. There are hundreds of templates you may use for this purpose. However, unless you’re a graphic designer yourself, you won’t get the same results as a professional print designer.

The same goes for copywriting. You can either write the text yourself or hire a professional copywriter. Remember, your copy needs to be compelling and outline your competitive advantage.

Distribution and postage costs vary from one carrier to another. One way to reduce your expenses is to partner up with a wholesale direct mail provider. Our company can handle all your printing, fulfillment, and mailing needs at affordable rates.

How Much Does Direct Mail Cost? Get a Rough Estimate

As you see, direct mail advertising costs can vary, depending on the type of paper, consumables, designs, and more. The final price also depends on the marketing agency and shipping carrier you decide to use.

Most business owners will spend anywhere between $0.5 and $3 per unit. Again, it’s hard to determine the exact price before knowing all the details.

The best thing you can do is to reach out to a commercial printing company, present your ideas, and request quotes for each type of project. However, direct mail pays off for itself in the long run. The average response rate is around 21 percent — that’s significantly higher compared to other marketing channels.

Get the Best Deal on Direct Mailing Services

Direct mail makes it easier to target your audience with personalized messages. Plus, it’s cost-effective and can give you a competitive advantage. For best results, use it along with digital advertising.

Still wondering how does direct mail cost? Contact our team for a free quote! Let us know what you need and what your marketing budget looks like, and we’ll get back with an offer you can’t refuse.

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Colors in Advertising: How to Choose the Best Colors for Direct Mail Marketing

Colors in Advertising: How to Choose the Best Colors for Direct Mail Marketing

If you thought direct mail was a thing of the past, thing again. In today’s fast-paced online world that’s full of distractions, direct mail is one of the best ways to get your customers’ undivided attention.

In a recent survey, 54% of customers said that they enjoyed receiving direct mail about new products and services. So if you want to reap some extra ROI on your marketing spend, direct mail is a great add-on for your next campaign.

Here’s how to ensure you attract the right kind of attention and get the most bang for your buck by using the science of colors in advertising.

How Colors in Advertising Work

Colors can evoke powerful emotions in people, and advertisers have long used color as a way to press the right buttons with prospective customers.

There are four ways you can incorporate these tactics in your direct mail flyer design:

To Highlight Your Call-to-Action

An effective call to action is one of the most important parts of any design. Make it pop with an irresistible eye-catching color.

You want your customers to take action, so a vibrant hue is your best bet. Some of the best colors to encourage a response in people include tones of yellow, orange and red.

These colors really stand out, especially when they’re the brightest shade on the page.

To Set the Tone 

Using color is one of the quickest ways to set the tone of any correspondence. Bright action-inducing colors like those above give your design an energetic feel, while muted pastels create a more relaxed ambiance.

Other examples of mood-setting colors include:

  • Black for Drama
  • Gold to create a luxurious feel
  • Green brings fresh energy and life to designs
  • Grey represents reserved elegance

While you’re designing your flyer, play around with colors to see what feelings the design evokes in you. You can also look for examples of similar campaigns for comparison.

To Portray Your Services and Products in the Best Light

From the above, it figures that your color scheme depends on what you’re advertising via direct mail.

Remember to match your colors to your target audience. Bright pinks might be ideal if you’re talking to teenage girls – not so much if you’re targeting middle-aged men.

If your brand has a particular color or vibe associated with it, you should be sure to include that too. A youthful, fun brand should make use of light, bright colors. More serious or refined brands are better off with more traditional, subdued colors.

Make sure your flyer design doesn’t clash with your logo colors and that the tone of your copy complements the colors chosen.

Important Things to Consider When Using Color in Design

Before you seal the envelopes and send your beautifully-designed direct mail campaign out into the world, there are still two more steps to complete. Always choose a printer you can trust and ask to see a sample of your design before you print thousands of flyers.

Colors look different on the screen and in print. So, if you want to get the best benefit from using colors in advertising, don’t give your printer the go-ahead until you’re totally satisfied with the result.

Keep reading our blog for more tips on direct mail marketing or get in touch to set your next campaign in motion.

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Why Your Business Needs Direct Mailing Services

Why Your Business Needs Direct Mailing Services

Direct mail has been around for decades — and it won’t go away anytime soon. Despite the rising popularity of digital advertising, people are still eager to read their mail and get personalized offers. Whether you’re a small business owner or an established company, direct mailing services can increase your sales and revenue. On top of that, you’ll find it easier to build lasting relationships with your customers and keep them engaged.

According to a recent report, four in 10 Americans look forward to checking their mailbox. Over 40 percent either read or scan their mail.

The same report states that direct mail has a 21 percent return on investment. But that’s not all.

Consumers who receive offers by mail spend nearly 30 percent more money than those who don’t get those flyers, brochures, and other promotional materials.

Need more proof? Read on to find out how direct mail can benefit your business and improve customer experience!

Target Your Customers More Effectively

When you use social media, targeting your audience is a breeze. Direct mail, though, is tangible and allows you to connect with your prospects on a more personal level.

With this advertising method, you can laser-target your customers and send them the right offers at the right time. Consider working with a wholesale direct mail provider to lower your costs and reach a wider audience.

Build Trust in Your Brand

More than 293 billion emails were sent in 2019. This number is expected to reach a whopping 347.3 billion by 2023.

In addition to hundreds of emails that end up in the trash folder, consumers are exposed to dozens of banners and online ads on a daily basis. Many of these offers fail to meet their expectations because they are poorly targeted.

Direct mailing services, on the other hand, can help you build trust with your customers and increase brand awareness.

According to the report mentioned earlier, over 70 percent of Americans say that direct mail is their favorite way to connect with brands. Additionally, nearly 60 percent enjoy getting mail about new products from their favorite brands.

However, this doesn’t mean you can send a bunch of flyers and catalogs to your customers every week. Personalize your offers for each target market. Make your promo materials stand out by using the right colors, fonts, and other branding elements.

Gain a Competitive Advantage

Another reason to use direct mail is that it can give you a competitive edge.

This advertising strategy is becoming less common. Some of your competitors might not be using it at all.

By sending promotional materials to your clients by mail, your offers have a higher chance of standing out. The Internet, on the other hand, is full of ads that customers may or may not trust.

Leverage the Power of Direct Mailing Services

From memorable customer experiences and higher ROI to increased brand awareness, direct mailing services can benefit your business in a multitude of ways. This marketing strategy is highly targeted and personalized, creates a sense of trustworthiness, and comes in a familiar format.

On top of that, you can choose from a wide variety of formats and styles for your marketing materials. Oversized catalogs, brochures, postcards, and flyers are just a few to mention

So, what are you waiting for? Leverage the power of direct mail to reach more customers in less time. Contact us today to discuss your needs and find the best mail and print solutions for your business!

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4 Goals Every Direct Mail Campaign Should Have

4 Goals Every Direct Mail Campaign Should Have

Do you think a direct mail campaign is outdated? Think again.

No matter how beautifully you craft your marketing emails, the average viewer will only look at it for 2 seconds. That’s it.

Compare that to a piece of direct mail, which has an average shelf life of 17 days. Would you rather your potential customers consider your marketing materials for 2 seconds—or 17 days?

The advantages of direct mail marketing campaigns are clear. Still, for your best chance of success, you have to start out with clear goals in mind.

Here are 4 goals you should consider before planning your next campaign.

1. Address Business Challenges

Is there a specific hurdle you’re trying to overcome as a business?

Maybe you’re new and no one in the community knows who you are yet. Perhaps your community has mistaken beliefs about your company, like the notion that you’re too expensive.

Perhaps you’re trying to boost those seasonal dips in sales with an off-season special. Or maybe you’re ready to launch a new product or service.

Before you build your marketing materials, think of any current challenges you have and how this particular campaign can overcome it.

2. Build Brand Awareness

Consistent branding can increase your overall revenue by up to 23%.

Even if your marketing campaign doesn’t result in an immediate sale, you’re still raising customer awareness. Most direct mail pieces are short, sweet, and to the point—perfect for leaving a favorable impression of your business.

When used with other marketing channels (email, social media, etc), you’re further increasing your brand’s visibility. The more familiar people are with your brand, the more likely they’ll be to buy from you.

3. Generate New Leads & Conversions

90% of direct mail gets opened, compared to less than 30% of emails. This makes direct mail marketing a premier way to get your business in front of potential customers.

When you target new customers, at least some of the recipients will respond to your call-to-action. If you offer a free trial product or service, that’s likely to lead to repeat business down the road.

You can also target past customers and offer an incentive to return to your company. Direct mail is also a good tactic for upselling, cross-selling, or repeat selling to existing customers.

4. Improve Customer Retention & Loyalty

Mass marketing efforts often fall on deaf ears—people who aren’t actively seeking your product or service.

In contrast, direct mail allows you the chance to fine-tune your marketing efforts to those most likely to buy from you. This personalized service gives you the chance to communicate one-on-one with potential customers.

After a sale, keep your customers happy with follow-up pieces like coupons or vouchers. Offer further incentives if they refer a friend or make a repeat purchase.

Ready to Launch Your Next Direct Mail Campaign?

Now that you’ve got clear goals in mind, what’s next?

Once you’ve planned out your direct mail campaign, all that’s left to do is find a reputable printer near you.

Are you lucky enough to live in the Tampa/St. Pete area? Click here to learn about our printing company and how we can make a success of your next campaign.

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Political Direct Mail: 5 Tips for a Successful Campaign

In a political campaign, you have to let people know who you are and what you stand for. There are plenty of ways to make that happen. You can engage in a field campaign, going door-to-door.

You can also invest in TV ads, but that can be cost-prohibitive for a local campaign. Direct mail still works because it is a way to get your name in front of people.

Political direct mail is an effective way to reach voters and cut through the noise. Read on to learn the top tips to make your direct mail have an impact.

1. Define the Purpose of the Mailing

The first thing that you need to do is to define the purpose of the mailing. This will influence what list you use, the messaging, and the design of the mailing.

For example, you may use direct mail as a get out the vote campaign. You may use it to introduce some voters to your stance on major positions.

2. Target the Right Audience

Next, there are plenty of benefits of using direct mail as a marketing and communications tool for your campaign.

However, if you want to get the most out of your direct mail campaign, you need to target the right audience. You know that Democrats and Republicans have very different views and your messaging needs to speak to those views.

The most effective campaigns have a specific audience and use segmented lists as opposed to mailing to everyone within a geographic area.

3. Have a Clean Design

Thirdly, you may be tempted to do a small mailer to cut costs and cram it with as much text as possible. Don’t do that. That will only reflect poorly on your campaign.

You want to have a clean design that uses whitespace and makes certain elements of the mailer stand out. The text needs to be easy to read, and you should make it personable. Have a photo of you and in large text have your name and office bold and easy to figure out.

4. Think Like Voters

You have to think like the people who are receiving the political direct mail. It needs to catch their eye in an instant and make them curious about the content of the mailing.

That starts with a compelling headline. That should speak to a particular issue that voters care about. You then need to follow that up with a little information about you.

Each section of the political direct mail piece should compel the reader to read the next section.

5. Think of Direct Mail as a Campaign

The mistake that many people in politics make with direct mail is that they treat it as a one-time thing. They’ll send out one mailing and that’s it.

You could miss out on a huge opportunity if you do the same thing. Plus, you can tie your mailing to your phone database and contact likely voters to follow-up.

You can also follow up with multiple mailings. The more touches you have with voters, the more likely they are to remember your name. When it comes time to vote, they’ll mark your name.

Political Direct Mail Strategies to Win

Politics is tough no matter what office you’re running for. Every campaign relies on name recognition and relatability. It can be difficult to get through the noise of election season to make that happen.

In addition, political direct mail campaigns can help you cut through the noise and reach voters. They’re faster than going door-to-door and more affordable than radio or TV ads.

Above all, are you ready to start your next political mailing? Contact us today for a quote.

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How to Choose a Direct Mail Printer: 5 Tips

In this digital age, would you be surprised to learn that close to 90% of direct mail is opened by the recipient? On the contrary, only 20-30% of emails get clicked to open. What is the key to a successful direct mail campaign? Should you include coupons? Does your target customer prefer direct mail to keep abreast of updates and promotions? Will a direct mail campaign bring traffic to your website or social media accounts?

If you’re thinking about running a direct mail campaign, your first priority is to find a direct mail printer you can trust. Stick around for 5 tips you need to know when looking for the best printer for direct mail.

Finding the Best Direct Mail Printer

The success of your direct mail campaign depends highly on the direct mail printing. It has to be aesthetically pleasing and done right. Here are our 5 tips:

1. Choose a Printing Company with Experience

Firstly, choosing the best printer for your business is imperative. Look for a company that has experience with direct mail campaigns.

Look at sample work especially those that are similar to what you desire for your business.

Someone with a lot of experience will be able to offer advice, catch mistakes, and work more efficiently.

Experience may cost a little more but will save you time, headaches and money in the end.

2. Don’t Forget the Details

Secondly, printing direct mail postcards, flyers, or letters involves a lot of little details. Choose a printer that pays attention to detail.

When getting a quote for your job, it should include pricing for everything.

If the printer leaves out some of the details in the quote, that should raise a red flag.

3. Your Signature Color

Does the color of your mailer matter? It sure does. Different colors elicit certain feelings. You’ll want to choose wisely.

Do you have a color that is unique to your brand? You need to find a printer that can match your color exactly.

4. Quality Work

Quality printing and direct mail need to go hand in hand.

The quality of their work has to go beyond just the print aspect. How is their cutting, folding, collating, etc.?

You want the whole package to be perfect.

5. Customer Relations

Does the printer have a contact person with whom you can speak directly when you have an issue or concern?

Business moves at a fast pace. When you need to make changes and time is of the essence, you want a company that will work with you on a personal level.

Let’s Get Started

Now that you know the tips to find the perfect direct mail printer, are you ready to get started? Do you know who can help you with all of your printing needs? We, at Modern Mail and Print Solutions, are a full-service printing company.

Our business is family-owned and operated. We believe that our clients should be treated like family. Contact us today.

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Are Direct Mail Marketing Costs Worth It?

When was the last time you sent an exclusive offer or a brochure by mail to your clients? If you can’t remember, it’s time to do it more often. Direct mail marketing is far from dead.

According to a 2017 survey, this marketing channel has an average return on investment of nearly 30 percent. That’s significantly higher than online display and paid ads.

Furthermore, about four in 10 American consumers look forward to checking their email every day. In fact, approximately 41 percent of those aged 50 to 64 years and 56 percent of those over 65 do so.

Direct mail marketing costs aren’t necessarily higher than those of email or social media marketing. Although postage costs have increased over the past years, print costs have dropped. Additionally, this marketing strategy has a high ROI, so it pays for itself.

Whether you want to build lasting relationships with your clients or drive engagement through personalization, direct mail is the way to go. It’s a proven way to increase customer engagement, build trust, and gain a competitive advantage.

So, what are the advantages of direct mail advertising? Why should choose this marketing channel over others? Read on to find out!

Breaking Down Direct Mail Marketing Costs

Wondering how much does direct mail cost? The answer depends on several things, including what you sell, who your audience is, and what products you’re planning to send by mail. However, direct mail costs might be cheaper than you think.

In fact, direct mail is extremely cost-effective considering it’s the only marketing mean which puts the message right into the consumer’s hands. Conducting a direct mail campaign leads to higher conversion rates, can be easily trackable, and is a personal touch from company to consumer.

The actual price of a direct mail campaign can cost anywhere from 30 cents to more than $10 per person and that’s worth it and rewarding for your business when you have the right message to the right person.

What you sell matters too. For example, if you provide legal services, you’ll most likely send brochures or traditional letters. A company that offers floral arrangements or party dresses will send a colorful postcard, so the price will be higher.

Next, consider your audience. It’s one thing to target existing clients who are familiar with your products, and another thing to reach out to new customers (who may need more information).

Direct mail marketing costs also depend on whether you hire a graphic designer or use pre-made templates for your advertising materials. Some websites offer free templates that users can customize and print with a few clicks.

Other factors that influence the average cost of direct mail advertising include:

  • Mailing list selection
  • Marketing copy
  • Printing and distribution
  • Reprints and new designs

The good news is that you can purchase most services at affordable rates. A reliable commercial printing company can assess your needs, provide free samples, and make an offer that fits your budget.

For further savings, consider using wholesale printing services.

Above all, no matter the final price of your direct mail campaign, it will help with brand exposure, increase traffic to your site, and add an extra touch point for your consumers.

Is Direct Mail Really Worth It?

Direct mail isn’t the cheapest marketing channel, but it’s worth the cost.

Think about it: everyone is online in this competitive era. Consumers are tired of having their inboxes flooded with countless emails.

In fact, many of them don’t even bother to read their emails — unless they come from a friend or colleague. Some use advanced spam filters, so they might not even see your message.

Direct mail offers more opportunities for personalization than email. Additionally, it makes it easier to target specific markets based on their age, location, income level, and other criteria.

A staggering 80 percent of customers are more likely to purchase from brands that offer personalized experiences.

Greater privacy, increased brand awareness, and ease of execution are just a few of the many advantages of direct mail. Plus, you can easily measure the results of your marketing efforts without complicated analytics.

Leverage the Power of Direct Mail Marketing

Direct mail adverting has been around for decades — and it won’t go away anytime soon. Use this marketing channel to give your brand a human face, connect with your customers on a more personal level, and make your products stand out.

Interested to know more about direct mail marketing costs? Contact our team to discuss your idea and get a free quote!

From mail fulfillment and data processing services to custom mailing lists, we’ve got you covered!

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